Kevin Robinson

107 POSTS
Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities. Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Cluster Warfare: The Radio Programming Strategy That Wins Today

Columns Kevin Robinson Kevin Robinson -
"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."

Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It

Columns Kevin Robinson Kevin Robinson -
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."

How Mark McGill Remains Relevant Through Radio’s Evolution at Sunny 101.5

Columns Kevin Robinson Kevin Robinson -
"The secret to my success is more about what I do off the air. I love to prep, and I am proud of what we do on the air. I am especially proud of the relationships that I have built here with key community leaders."

Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio

Columns Kevin Robinson Kevin Robinson -
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."

How Jack Diamond’s Journey Shows Local Radio Still Matters in a Digital Age

Columns Kevin Robinson Kevin Robinson -
"Jack Diamond is a living, active testament to a life dedicated to radio and the power of local radio."
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Breaking

Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."