Kevin Robinson

107 POSTS
Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities. Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Cluster Warfare: The Radio Programming Strategy That Wins Today

Columns Kevin Robinson Kevin Robinson -
"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."

Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It

Columns Kevin Robinson Kevin Robinson -
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."

How Mark McGill Remains Relevant Through Radio’s Evolution at Sunny 101.5

Columns Kevin Robinson Kevin Robinson -
"The secret to my success is more about what I do off the air. I love to prep, and I am proud of what we do on the air. I am especially proud of the relationships that I have built here with key community leaders."

Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio

Columns Kevin Robinson Kevin Robinson -
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."

How Jack Diamond’s Journey Shows Local Radio Still Matters in a Digital Age

Columns Kevin Robinson Kevin Robinson -
"Jack Diamond is a living, active testament to a life dedicated to radio and the power of local radio."
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Breaking

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

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“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

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I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?