Perry Michael Simon

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Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

Deep Fakes, Funny Stories, the Election, and Truth

Is it too much to ask that everyone do a little fact-checking before spreading deep fakes or other stuff on social media or the...

Does Your News Audience Want the Truth, And Should You Give It to Them Anyway?

Society is better when people are better informed, but if that’s not motivation enough for you, it’s a business opportunity, too.

Major News Events and the Value of Waiting (or Shutting Up)

You do not gain anything by spreading rumors and speculation and conspiracy theories in the wake of a major news event.

Radio Hosts Shouldn’t Be So Quick to Provide Basic PR Services to Politicians

Guests who don’t want to answer your questions aren’t worth having.

How Your News Operation Can Become the Local Authority

You wanna attract an audience even though people are telling you that your medium is dead or dying? Make content that people in your market absolutely have to listen to, watch, or read.

Breaking

Joe Davis, Former Salem Media COO, Dies at 82

"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."