Perry Michael Simon

104 POSTS
Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

Pick a Lane: Talk Radio Host or Political Candidate

Talk radio shouldn’t be looking at politicians or wanna-be politicians as hosts, especially when you know they plan to re-enter politics at some point.

The Lost Radio Art of Building a Community Around Your On-Air Product

Your media outlet needs to develop a closer bond with your audience and make them (and you) part of a shared community.

How Radio Professionals Know When Its Time to Hang It Up

If radio still provides you with a creative outlet and a decent salary, by all means, keep going. One day, however, you may find yourself wondering if this is all there is.

It’s Time for News Media to Freshen Up Their Emergency Plans

Be ready for anything. It’s why we do what we do.

Are The Exclusive Podcast Deals Like Joe Rogan and Spotify a Thing of the Past?

I think that, ultimately, advertising and listener donations are going to continue to be how podcast monetization works.

Breaking

Approaching The Summit: Scott Shapiro, FOX Sports Radio and Premiere Networks

"To see what it's grown into now, it's outstanding. There's a need for the industry for it to have become this. I credit the entire BSM team and Jason [Barrett] for growing it to what it is now. The results every year get bigger and bigger."

Ariel Helwani: Dana White UFC Freedom 250 Viewership Prediction Will Be “Impossible” To Reach

"Who's watching this on a Monday morning? It's not Saturday night, so I think that's going to affect the global number. It's a work day."

Salem Media Launches Creator Agency Venture

"As we've worked alongside creators over the last several years, we've seen firsthand that the most successful talent aren't just building social media audiences—they're building brands, businesses, and platforms that extend far beyond any single channel."

Futuri Launches TopLine Enterprise Revenue Intelligence Platform for Media Sales

According to the company, early adopters reported an average 11-times return on investment. They also shared 34% revenue growth within 90 days.