Perry Michael Simon

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Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

News/Talk Radio Has a ‘Get Off My Lawn’ Problem: Aging Hosts vs. Today’s Pop Culture

Columns Perry Michael Simon Perry Michael Simon -
You’re no longer young and well-informed about the culture, but it doesn’t seem like a good strategy to announce that fact when you’re desperately trying to reach listeners under 50 years old.

Why AI Shouldn’t Be an Option for the Radio Industry Right Now

Columns Perry Michael Simon Perry Michael Simon -
AI doesn’t know your audience. You do. You know what works and what doesn’t, and you don’t want to delegate that duty to a computer platform.

Why News/Talk Radio Hosts and Stations Need to Tell the Truth in the Time of Lies

Columns Perry Michael Simon Perry Michael Simon -
I don’t know how you aren’t all losing your collective minds over, well, everything.

Why the Suspension of Jimmy Kimmel Says More About Media Economics Than Politics

Columns Perry Michael Simon Perry Michael Simon -
The public’s taste has changed (TikTok!), the distribution channels have changed, and marketing has changed.

7 Thoughts on Charlie Kirk and News/Talk Radio’s Reaction

Columns Perry Michael Simon Perry Michael Simon -
It seems like the news media, and by extension the public, move on a lot faster than back in the day.
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."