Perry Michael Simon

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Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

News/Talk Radio Has a ‘Get Off My Lawn’ Problem: Aging Hosts vs. Today’s Pop Culture

Columns Perry Michael Simon Perry Michael Simon -
You’re no longer young and well-informed about the culture, but it doesn’t seem like a good strategy to announce that fact when you’re desperately trying to reach listeners under 50 years old.

Why AI Shouldn’t Be an Option for the Radio Industry Right Now

Columns Perry Michael Simon Perry Michael Simon -
AI doesn’t know your audience. You do. You know what works and what doesn’t, and you don’t want to delegate that duty to a computer platform.

Why News/Talk Radio Hosts and Stations Need to Tell the Truth in the Time of Lies

Columns Perry Michael Simon Perry Michael Simon -
I don’t know how you aren’t all losing your collective minds over, well, everything.

Why the Suspension of Jimmy Kimmel Says More About Media Economics Than Politics

Columns Perry Michael Simon Perry Michael Simon -
The public’s taste has changed (TikTok!), the distribution channels have changed, and marketing has changed.

7 Thoughts on Charlie Kirk and News/Talk Radio’s Reaction

Columns Perry Michael Simon Perry Michael Simon -
It seems like the news media, and by extension the public, move on a lot faster than back in the day.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."