Perry Michael Simon

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Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

News/Talk Radio Has a ‘Get Off My Lawn’ Problem: Aging Hosts vs. Today’s Pop Culture

Columns Perry Michael Simon Perry Michael Simon -
You’re no longer young and well-informed about the culture, but it doesn’t seem like a good strategy to announce that fact when you’re desperately trying to reach listeners under 50 years old.

Why AI Shouldn’t Be an Option for the Radio Industry Right Now

Columns Perry Michael Simon Perry Michael Simon -
AI doesn’t know your audience. You do. You know what works and what doesn’t, and you don’t want to delegate that duty to a computer platform.

Why News/Talk Radio Hosts and Stations Need to Tell the Truth in the Time of Lies

Columns Perry Michael Simon Perry Michael Simon -
I don’t know how you aren’t all losing your collective minds over, well, everything.

Why the Suspension of Jimmy Kimmel Says More About Media Economics Than Politics

Columns Perry Michael Simon Perry Michael Simon -
The public’s taste has changed (TikTok!), the distribution channels have changed, and marketing has changed.

7 Thoughts on Charlie Kirk and News/Talk Radio’s Reaction

Columns Perry Michael Simon Perry Michael Simon -
It seems like the news media, and by extension the public, move on a lot faster than back in the day.
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Breaking

Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."