Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How News/Talk Radio Can Take Lessons Learned at the Mall Food Court to Prosperity

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The food court is perhaps the only part of your local mall that is still doing great business in 2025.

After the Charlie Kirk Memorial, News/Talk Radio Hosts Need Answers to These 4 Questions

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Every successful host must have a unique wrinkle to stand out.

For News/Talk Radio, Charlie Kirk Assassination Is a Sobering Wake-Up Call

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My viewpoint has been sharpened by those who see things differently.

Why Soulless Digital Advertising Can’t Compete with a Strong Radio Endorsement

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Make every moment on your show essential — even the commercials.

Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience

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If your station sucks, a rebrand without an actual plan will fall flat.
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Breaking

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."