Peter Thiele

163 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

A Refresher on How to Cover Donald Trump for News/Talk Radio Stations

Columns Peter Thiele Peter Thiele -
Trump wants you to be discussing him constantly. It is a brilliant strategy and his understanding of this is unparalleled. But don’t be a sucker.

News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues

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You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.

3 Ways News/Talk Radio Programmers Can Create Masterful Promos

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Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.

3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches

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We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.

News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025

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I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
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Breaking

Cumulus Media Announces Extension With Memphis Tigers Athletics

Sports 0
"Being the ‘Home of the Tigers’ is a mutually beneficial partnership full of fast, fun action and filled with passion from the community."

Brian Fisher Elevated to President at MediaCo Holding

Business 0
"Brian has been at the center of our growth story,"

The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

Features 1
"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.