Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

A News/Talk Radio Autopsy After the BNM Summit

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The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up. 

Every Radio Star Has This Specific Trait

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Providing a “listener focused experience” is our job. It is about the connecting with the audience.

Stuck in a News/Talk Rut? Here’s How to Get Out of It

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Do you filter your topics for your opinion? Do you worry about upsetting the manager or some audience members? Let me give you some tools to get out of it.

As the BNM Summit Approaches, Here Are Tips and Tricks to Get the Most Out of It

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Building relationships is the key to making sure that your station gets the special attention it deserves.

How Much Patience Do You Need for Your Rush Limbaugh Replacement Show?

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Patience is a virtue in these situations. If it’s not popping by the end of this year, it may be the time. Sometimes shows don’t work. The show may just be what it is.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."