Peter Thiele

174 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Will Radio Be the Next Video Star?

I often see radio station videos online with minimal production values. This is very problematic. People want eye candy.

Separating Confirmation Bias From The Truth is More Difficult Than Ever

I love it when listeners send me YouTube video links or article links. I can usually confirm or lance the misinformation boil in the heart in less than 60 seconds. 

Joining iHeart Radio Means My Job at KZRG Could Be Yours

Radio in 2024 will be about adaptation. We need to reinvent some aspects of our medium. 

As 2024 Approaches, What Are News/Talk Radio Professionals Focused On?

What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?

How to Take Your Personal Brand to the Next Level

Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

Breaking

Fox & Friends Hosts Light Empire State Building During Fox News 30th Anniversary Celebration

"Fox continues to evolve, continues to get better, continues to respond to the audience. Every day we're thankful."

Dianna Russini Reportedly Hiring Crisis Publicist Ahead Of Potential Sports Media Return

"Russini resigned from The Athletic in April amid controversy over her relationship with Patriots head coach Mike Vrabel."

Katie Zacharia, Former Fox News and Newsmax Commentator, Named White House Press Secretary

Zacharia’s appointment continues Trump’s practice of choosing communicators with experience in conservative media and administration messaging.

Gracie Awards Open Nominations for 2027 Ceremony

"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”