The NFL Rolled the Dice — and News/Talk Radio Should Pay Attention
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.
Why Super Bowl Week Is a Win for News/Talk Radio
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.
Why Media Needs to Coach Up Its Stars Like Sports Does
There are few other industries that would operate this way.
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Despite the Headwinds, Talk Radio Has a Real Opportunity in 2026
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.