Why News/Talk Radio Needs Its Own Old School vs. New School Debate
As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...
Radio’s Reach Is Real — Here’s How Not to Waste It
This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.
March Madness Meets Midterms: How News/Talk Can Steal Sports Radio’s Playbook
How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.
News/Talk Can Learn Something From Don Lemon, Tucker Carlson, and Stephen A. Smith
"Whether you’re left or right, in news or sports, love or hate each of the personalities listed above. If you set your bias aside, you can learn something from every one of them."
The NFL Rolled the Dice — and News/Talk Radio Should Pay Attention
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.