Scott Jennings and the Reality of the 24/7 Personality-Driven Media Grind
While it might be admittedly scary to step away, for fear of missing stories or getting out of rhythm, it will be beneficial. The show will be there when you get back.
Click, Download, Decide: What News/Talk Radio Can Learn From On-Demand Audiences
At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.
What News/Talk Radio Can Learn from FOX News’ Record-Breaking Run
Personality-driven content is a major reason for Fox's continued success.
Why News/Talk Radio Needs Its Own Old School vs. New School Debate
As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...
Radio’s Reach Is Real — Here’s How Not to Waste It
This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.