Ron Harrell

37 POSTS

Ron Harrell is a columnist for Barrett Media. He founded Harrell Media Group, specializing in radio and audio brand consultation, fractional management, and talent coaching. He has worked in every role on the Programming and Branding side during his career, becoming management and executive-focused in the post-Telecom Act era. Ron has held leadership roles for media groups such as ABC/Citadel, CBS Radio, Chancellor Media, Cumulus Media, Hope Media Group, Hubbard Broadcasting, and WAY Media. 

Interested parties are invited to learn more about his company Harrell Media Group and reach out by email at Ron@HarrellMediaGroup.com.

5 Ways To Make Your Listeners Birthday Special While Creating Marketing Gold

Here are a few ideas to freshen the noisy connection world of database birthday greetings, whether you have a database of 400 or 40,000.

Music Radio First Quarter Promotion Ideas

Remember when we panicked and said, “Hey, 2024 is almost here. We better start planning.” This just in: Thanksgiving is over, and Christmas is less than a month away.

Things Music Radio Should Be Thankful For This Thanksgiving

Internally, I make a list of things for which I’m thankful. This year, I expanded the list to What Radio Should Be Thankful For in 2024.

What Can You Do When You’re Not The Christmas Station?

What if you’re not the Christmas station or the Christmas streamer? What do you do during this season?

3 Keys to Maximizing Radio Remote Broadcasts

If being local is a unique characteristic of radio broadcasting, the remote event allows us to be among the people. Social Media has given us a gift of sharing our personality on multiple platforms.

Breaking

Joe Davis, Former Salem Media COO, Dies at 82

"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."