Ron Harrell

37 POSTS

Ron Harrell is a columnist for Barrett Media. He founded Harrell Media Group, specializing in radio and audio brand consultation, fractional management, and talent coaching. He has worked in every role on the Programming and Branding side during his career, becoming management and executive-focused in the post-Telecom Act era. Ron has held leadership roles for media groups such as ABC/Citadel, CBS Radio, Chancellor Media, Cumulus Media, Hope Media Group, Hubbard Broadcasting, and WAY Media. 

Interested parties are invited to learn more about his company Harrell Media Group and reach out by email at Ron@HarrellMediaGroup.com.

Trick or Treat Lessons For Music Radio

Columns Ron Harrell Ron Harrell -
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.

November 6 Should Be A Day Of Renewal For Music Radio

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If the emotional goal of a music station is to feel good, happy, fun, or satisfied, then November 6th should be like January 2nd. Renewal time.

Radio Stations Enjoy Greater Success When Prioritizing the Music and Eliminating Bad Songs

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Focusing on the content that comprises 75-80% of an hour of your radio station is the most important place to start - the music.

Hurricane Preperation Can Help With Other Natural Disasters

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Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?

Create A Brand Connection Not A Crutch With Radio Swag

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Swag and merchandise are powerful and needed, but don’t let it be a crutch to replace connection.
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The rollout begins Tuesday, September 1.

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