Trick or Treat Lessons For Music Radio
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.
November 6 Should Be A Day Of Renewal For Music Radio
If the emotional goal of a music station is to feel good, happy, fun, or satisfied, then November 6th should be like January 2nd. Renewal time.
Radio Stations Enjoy Greater Success When Prioritizing the Music and Eliminating Bad Songs
Focusing on the content that comprises 75-80% of an hour of your radio station is the most important place to start - the music.
Hurricane Preperation Can Help With Other Natural Disasters
Radio promotes its local differences. Are we looking for those differences to help us shine during disasters and times of public need?
Create A Brand Connection Not A Crutch With Radio Swag
Swag and merchandise are powerful and needed, but don’t let it be a crutch to replace connection.