Kyle Meredith has taken the Program Director chair at AAA WFPK, Louisville. The promotion was effective February 1.
Meredith takes over for Stacy Owen, who held the position for 20 years. He will continue as Music Director, a position he has held since 2010.
Meridith continues hosting evenings for the station and his “Kyle Meredith With…” podcast.
Owen is transitioning to a Promotions Director role.
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In a Facebook video, Go Country 105 KKGO Los Angeles morning host Tim Hurley has announced, “I got canned!”
Hurley joined the station in 2019 said in the video, “This morning I got the news. Go Country 105 has decided to let me go. I got canned! But that’s alright, I’m going to miss hanging with you guys every morning but I’ll definitely be around and I’m not going anywhere. I wanna thank Go Country for giving me the opportunity for being on the air for over five years and spending mornings with you guys. Crazy to think it has been that long. I’ve been a fan, and I’ll continue to be a fan. I love you guys so I’ll definitely see you around. I’ll keep you posted on my next adventure. See you soon.”
There is no news from the station regarding a replacement.
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President Donald Trump will sit down with Fox News anchor Bret Baier for an interview to air during the Super Bowl LIX Pregame Show on Sunday, the network has announced.
The President recording an extended interview with a journalist from the network broadcasting the game has become something of a tradition in recent years.
However, Joe Biden did not do an interview the past two years when CBS and FOX had the Super Bowl rights, respectively. Similarly, Donald Trump did not sit down for an interview with NBC News in 2018. He did hold discussions with Fox News‘ Bill O’Reilly, Sean Hannity, and CBS News’ Margaret Brennan during his first term.
The first presidential interview during the Super Bowl pregame show began in earnest in 2009 when NBC News anchor Matt Lauer interviewed then-President Barack Obama weeks into his first term.
Fox News has shared that the pre-taped interview will take place at Trump’s Mar-a-Lago home, with portions of the conversation being aired on Special Report with Bret Baier on Monday, February 10th.
Super Bowl LIX pregame coverage on the FOX broadcast network will begin at 1 PM ET on Sunday, February 9th.
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Audacy has announced it has rebranded the BetQL Network as The BetMGM Network. The network will continue delivering around 100 hours of original weekly content, including shows like You Better You Bet, BetMGM Tonight, Bet Sweats and The Daily Tip. The arrangement will see BetMGM continue as the network’s exclusive sportsbook.
You Better You Bet and hosts Nick Kostos and Femi Abebefe, will broadcast live from New Orleans during the week leading up to the Super Bowl.
“The rebranding to The BetMGM Network reflects our shared commitment and partnership to delivering best-in-class Wagertainment alongside an influential sports gaming powerhouse like BetMGM,” said Mitch Rosen, Vice President, BetMGM Network. “There’s no better place to kick off the next chapter of our sports betting content than live all week in New Orleans ahead of the professional football championship.”
“BetMGM and Audacy have had a long-standing partnership, and the rebranding to The BetMGM Network underscores the success we’ve experienced,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “We look forward to launching this new phase of our relationship with all eyes and ears on New Orleans.”
The BetMGM Network delivers around 100 hours of original weekly content across over 90 stations nationwide, the Audacy digital platform, SiriusXM, YouTube, NBC Sports Now, NESN, Stadium, and over 10,000 connected devices.
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Welcome to our 10th year of recognizing the best in sports radio as part of the Barrett Sports Media Top 20 series presented by Steve Stone Voiceovers. Steve is a friend, tremendous voice talent, heard across stations nationwide, and is a champion of the sports format. Be sure to check out his work if you’re not already familiar.
We kick off this year’s series with a look at the top 20 Major and Mid Market Morning Shows of 2024. Stay updated on all of the results by visiting the website, following BM on X, Facebook or LinkedIn or signing up for our newsletters. At the conclusion of the series, Dave Greene and I will record a video for the Barrett Media YouTube page sharing our thoughts on the results. Be sure to subscribe to the YouTube page so you’re notified once the video goes live.
As you review these results, please remember that they represent the collective feedback shared by our industry voters. I do not vote in this process. My role is to assemble the group, collect their votes, and present the information.
Important Information
#1 – These results are based on 2024’s performance. 2025 changes have no effect on the voting. Given that some shows went through changes, we promote them based on how they end, not how they start. A few examples of this are the morning show changes at 101 ESPN, WHB, and 96.5 The Fan.
#2 – We’ve asked the voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.
#3 – Our executive panel consists of forty six (46) program directors and corporate executives from a number of top broadcasting companies including Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, ESPN Radio, FOX Sports Radio, SiriusXM, Radio One, and a number of independently owned and operated radio stations. We involve a large group in this process in order to include feedback from all parts of the country, as well as to prevent the results from heavily favoring one company.
#4 – Voters were asked to consider a bunch of factors when making their selections. The criteria included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind that our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.
#5 –A total of 27 shows were eligible for voting consideration in the Major Market Morning Shows category.
I want to thank Dylan Barrett for helping with our graphics, and Stephanie Eads for her assistance with the voting process. I’d also like to thank every single voter who made time to participate. Now without further delay, here are the Top 20 Major Market Sports Radio Shows of 2024.
Additional Notes:
Boomer & Gio finished sixty four (64) points ahead of The Musers to score a first-place finish. WFAN’s morning show recorded a category best twelve (12) first place votes.
Spots 21-25 belonged to Ben & Woods, Payne & Pendergast, Murph & Markus, Chuck & Buck, and John & Lance.
The closest contest saw Bickley & Marotta finish one point ahead of Brock & Salk.
Of the 27 shows to appear on submitted ballots, nine (9) received at least one 1st place vote.
BNM Top 20 of 2024 Remaining Schedule:
Tuesday February 4 = BSM Top 20 Major/Mid Market Sports Radio Midday Shows of 2024
Wednesday February 5 = BSM Top 20 Major/Mid Market Sports Radio Afternoon Shows of 2024
Thursday February 6 = BSM Top 20 National Sports Radio Shows of 2024
Friday February 7 = BSM Top 20 Major/Mid Market Sports Radio Program Directors of 2024
Monday February 10 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2024
Welcome to our 10th year of recognizing the best in sports radio as part of the Barrett Sports Media Top 20 series presented by Steve Stone Voiceovers. Steve is a friend, tremendous voice talent, heard across stations nationwide, and is a champion of the sports format. Be sure to check out his work if you’re not already familiar.
We kick off this year’s series with a look at the top 20 Major and Mid Market Morning Shows of 2024. Stay updated on all of the results by visiting the website, following BM on X, Facebook or LinkedIn or signing up for our newsletters. At the conclusion of the series, Dave Greene and I will record a video for the Barrett Media YouTube page sharing our thoughts on the results. Be sure to subscribe to the YouTube page so you’re notified once the video goes live.
As you review these results, please remember that they represent the collective feedback shared by our industry voters. I do not vote in this process. My role is to assemble the group, collect their votes, and present the information.
Important Information
#1 – These results are based on 2024’s performance. 2025 changes have no effect on the voting. Given that some shows went through changes, we promote them based on how they end, not how they start. A few examples of this are the morning show changes at 101 ESPN, WHB, and 96.5 The Fan.
#2 – We’ve asked the voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.
#3 – Our executive panel consists of forty six (46) program directors and corporate executives from a number of top broadcasting companies including Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, ESPN Radio, FOX Sports Radio, SiriusXM, Radio One, and a number of independently owned and operated radio stations. We involve a large group in this process in order to include feedback from all parts of the country, as well as to prevent the results from heavily favoring one company.
#4 – Voters were asked to consider a bunch of factors when making their selections. The criteria included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind that our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.
#5 –A total of 46 shows were eligible for voting consideration in the Mid Market Morning Shows category.
I want to thank Dylan Barrett for helping with our graphics, and Stephanie Eads for her assistance with the voting process. I’d also like to thank every single voter who made time to participate. Now without further delay, here are the Top 20 Mid Market Sports Radio Shows of 2024.
Additional Notes:
McElroy and Cubelic finished forty six (46) points ahead of The Ken Carman Show with Anthony Lima to earn first-place. This is the duo’s third straight year finishing first. Greg and Cole also earned a category best eight (8) first place votes.
Spots 21-25 belonged to The Press Box, The Starting Lineup, Mike Bianchi’s Open Mike, The Franchise Morning Show, and Bill and Rookie.
The closest contest saw Jen, Gabe & Chewy finish two points in front of Robby and Rexrode.
Of the 46 shows to appear on submitted ballots, eleven (11) received at least one 1st place vote.
BNM Top 20 of 2024 Remaining Schedule:
Tuesday February 4 = BSM Top 20 Major/Mid Market Sports Radio Midday Shows of 2024
Wednesday February 5 = BSM Top 20 Major/Mid Market Sports Radio Afternoon Shows of 2024
Thursday February 6 = BSM Top 20 National Sports Radio Shows of 2024
Friday February 7 = BSM Top 20 Major/Mid Market Sports Radio Program Directors of 2024
Monday February 10 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2024
Jim Edmonds, the former St. Louis Cardinals outfielder, has spent the last dozen years being a part of the team’s broadcasts on television, however than run has come to an end. The outlet now known as FanDuel Sports Network Midwest issued a statement to Dan Caesar of the St. Louis Post-Dispatch that said, “Jim Edmonds will not be returning to our St. Louis Cardinals telecasts this season. We want to thank Jim for his many contributions to our Cardinals coverage over the last 10 seasons and wish him the best.”
Edmonds would split his time between the pre- and post-game shows and working in the booth with Chip Caray. On average he would call approximately 40 games in recent years as he would step in for former Cardinals pitcher and current lead television analyst Brad Thompson. Edmonds has called games since 2016, having done studio work only his first few years.
It is expected that former major leaguer Mark Sweeney will take over the games Edmonds would normally do. Sweeney started his career with the Cardinals in the mid to late 90’s before being traded to San Diego.
Edmonds starred in centerfield for the Cardinals from 2000-2007. Prior to that he played the first seven years of his career for the California/Anaheim Angels before being sent to St. Louis in exchange for pitcher Kent Bottenfield and infielder Adam Kennedy. When the Cardinals moved Edmonds to San Diego in December 2007, they received David Freese in return.
Following his brief time in San Diego, Edmonds made a tour around the NL Central division and finished his career playing for the Chicago Cubs, the Milwaukee Brewers and the Cincinnati Reds.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
When the news dropped of David Field stepping down as CEO of Audacy, I knew I’d hear from a lot of people. The mood among those I spoke to was a mixture of relief, anger, frustration, confusion, disappointment, and curiosity. That’s to be expected when the leader of an organization steps aside. I considered writing something late last week, but I wanted to take a few days to think, process, and offer a fair, honest and detailed assessment rather than a rushed reaction.
As we sit here today, Kelli Turner is taking the reins on an interim basis. Will it become a permanent move? That’s unclear. I don’t know Kelli so I can’t offer an informed opinion on her vision or management style. However, I hope she does well. The company and those she represents deserve her best. A strong Audacy is better for the entire radio industry. Rooting for them to fail only assures less jobs, less revenue, and more negative attention on the radio business. I don’t want to see that happen.
I know many have piled on David over the past week. Some of it is justified, and some of it isn’t. I have a few criticisms of David that I’ll share in this piece, but I also want to be fair and acknowledge that many of my interactions with him were professional and positive. I won’t let a few issues along the way take away from the overall experience but I also won’t pull any punches.
The Employee Experience
My experiences with David were more frequent between 2011-2015. As the Program Director of 95.7 The Game in San Francisco we had many phone conversations and email exchanges, and a few meetings. In fact, before I agreed to take the job I told my former GM Dwight Walker that I wouldn’t accept it until I spoke to David. The call between us went well. He was engaged, passionate, and knowledgeable, and wanted to build a winner. I was proud to accept the position and help build a strong brand for his company.
When I got to SF, I discovered that PD’s worked without budgets. The explanation provided was that the company didn’t want to limit big ideas. When you’re trying to hire people though, knowing what you have to work with is important. Each decision at that time was dissected and challenged by the legal department including contributor deals that cost a few hundred bucks per month. It was exhausting and frustrating, and resulted in yours truly turning in a resignation letter the evening before Thanksgiving 2011 just five months into the job. The way we were running the business was stifling, and I couldn’t operate that way for four more years.
David was scheduled to come to SF on the Monday after Thanksgiving, so Dwight Walker asked me to think it over while I was in NY with family. I told him that barring a major change, I was done and I’d inform David during his visit. My expectations entering that meeting were low. To my surprise, instead of receiving pushback I was given support. David stepped up, provided a six figure football and baseball season budget, challenged me to operate wisely, and told me that he was committed to investing in the brand, but expected results in return. That’s all you can ask for from your CEO.
I’d get an email or phone call when the ratings grew or an event we created produced buzz. He flew all of the company’s managers to a different city each year to discuss ways to learn from each other, and make the company’s brands stronger. When I wanted to hire Damon Bruce in 2013, and it looked like the deal was dead over the company’s idiotic ratings structure which penalized talent by sticking them with 13-month bonus structures, David got on the phone on a Sunday night to call Damon and made an exception. It showed he cared about winning, and was willing to provide support.
On another occasion, he approved two nights of focus groups for The Game when the station was eighteen months old. Ratings were stagnant, and we were trying to learn what the 95.7 and KNBR audience wanted from the station. The best thing to do was to ask them. David wasn’t sure if my strategy of not being caller driven was right, but after two nights of feedback, and hearing that the lack of calls was a positive, he came over, said ‘nice job’ and told me to stay on track.
We had our share of disagreements, especially over the Rise Guys and preferring to hire Aubrey Huff over Tony Bruno, but more times than not, he was fair and supportive. He also loved the sports format, and that came across during our conversations.
I didn’t understand though why he worried so much about the small stuff. I had to defend Brandon Tierney tweeting about the Yankees, two months after arriving in San Francisco. David wanted him to be fully invested in the Bay Area, which I agreed with, but I also had to remind him that people don’t forget where they came from and drop lifelong allegiances the second they arrive in a new city. It takes time.
Then I got called into Dwight Walker’s office in 2012. David was bothered by a tweet which showed myself and our crew enjoying a dinner at a steakhouse during the week of the Super Bowl. Here we were trying to build a team and culture during our first year in operation, and celebrate a great week where we outshined the local competition, and instead I was defending taking out the staff.
When I informed Dwight that I paid for the dinner out of my own pocket, the noise faded. I asked Dwight ‘are we really going to have to watch every post we put on social media for the next 4 years?’ Dwight smiled, put up his hands in the air to suggest ‘not sure’. Eventually Dwight decided, ‘this isn’t for me’ and retired. The building was never the same after he left.
David’s biggest misfire back then with employees though was in 2012. He sent a company wide email reflecting on time spent in Africa. What was intended to motivate employees to bring their A-game came across as tone deaf and out of touch. While everyone else was dealing with restructuring, jobs being trimmed, and pressure from bosses to raise revenues, here was David talking about an 8-day journey to another country, and sharing a holier than thou message on life. It read like a memo written by someone who was disconnected from his employees.
I don’t want to bore you with old stories, but I’m sharing them for a reason. David wasn’t perfect back then but he was invested, reasonable, accessible and good to work for. It was common at that time to see Entercom’s CEO on social media, sharing posts of brands, congratulating employees, making market visits, and presenting himself like an accessible business person. He spoke more at industry events too, as well as to the trades.
The Relationship Changes
After exiting San Francisco, we interacted a few times by email when I started BSM. I went through a custody battle as soon as I returned home to NY, and after explaining how that influenced my decision to leave SF, David couldn’t have been more supportive via email. The company even brought me on to consult a few of their stations back when Pat Paxton was in charge. I was a fan of Pat. He had my back many times. I then wrote a few pieces that David offered positive feedback on, and we even talked a time or two, once at a conference, and another by phone.
However, it was during one call in 2019 that I heard a different side of David. I reached out to extend an invite to be part of the first-ever BSM Summit in Los Angeles. Given the company’s commitment to the sports audio space, and recent expansion due to the CBS acquisition, I thought it’d make sense to feature him, especially since we had a good relationship. Needless to say, my invitation was treated as if it were an insult. I was caught off guard by his response, but figured there was more to it than he could share.
Fast forward to our 2020 event, and my relationship with Audacy corporate changed. I held the BSM Summit in New York City in February 2020, and spent months building the show, including inviting a number of Audacy programmers and market managers to speak. 5 days before the event, my phone blew up with texts, emails, and screenshots showing that an Audacy executive (not David) emailed GM’s asking them to inform their PD’s that they shouldn’t be attending the show.
I felt stabbed in the back. This executive and I had a decent relationship, and I was consulting the company in multiple markets at the time. It made no sense and was a terrible look for the corporate team. I emailed David to ask why someone up top would do that when I had helped the company as a programmer and consultant. He didn’t respond.
To this day, I don’t know if he supported that decision or not, but it left a bad taste in my mouth. Had it not been for Bruce Gilbert and John Kijowski, I might’ve published a column that’d have been the talk of the industry, but not good for future relationships.
I tried sending a few messages and congratulatory notes to David after that but they remained unanswered. I said hello at an NAB event a few years ago, and he quickly moved along. Even a simple email to ask for a response to Angelo Cataldi retiring, a host on a station I know he loves, needed to be cycled thru PR. It wasn’t the CEO I worked for who was accessible, made exceptions to budgets and bonus structures, and took time to write 5 paragraphs to me after I gained custody of my son and started my business. For some reason he became more distant, and guarded.
The Audacy Perception
Audacy today has many talented market managers, program directors, salespeople, talent, behind the scenes professionals, etc. overseeing some of the industry’s best brands. That’s the positive news.
The negative though is on the corporate end. The tone from executive leaders often reflects David’s personality. There’s little warmth, appreciation, interaction or support. It feels like some are walking on eggshells, and there’s an ‘us vs. you’ mindset especially when it involves employee negotiations. Rarely does anyone reach out to me with anything positive, only the negative. That’s not how it is with other broadcast groups.
Thankfully my relationships with hosts, program directors, PR, salespeople, and market leaders like Chris Oliviero, Mark Hannon, Mike Thomas, Michael Spacciapolli, Dan Barron, and former GM Stacey Kauffman have been the opposite. Jeff Sottolano on the executive side has also been fair to us.
If you analyze the company over the past decade, it unfortunately took page after page out of the iHeart playbook, and wound up in the same spot. The biggest difference is that Bob Pittman had stronger support to retain his CEO role. iHeart changed its name from Clear Channel, created a national app, bought into podcasting, created national networks, went through bankruptcy, and removed/changed a few prominent executives. Audacy traveled down a nearly identical path.
For that reason, I hope the company identifies a leader with a new vision, who understands the importance of relationships. If Kelli Turner is that person, excellent. A new face with new ideas can be a good thing. But whoever it becomes, they’ve got to have a feel for our industry, strong business acumen, and most importantly, an ability to connect with people. Not everyone is out to harm the company or make it look bad.
Few in the business outside of Audacy root for the company to do well. That shouldn’t be the case. Between David’s frequent digs at the ad industry, the gutting of notable brands, the bad reputation earned from legal disrespecting talent during negotiations and the lack of visibility and interaction in the media and at industry functions, it’s easy to see why some want to see them fail. I don’t, and I’m hoping that the next CEO makes it a priority to repair relationships inside and outside of the industry.
Conclusion
For the record, I’m sharing my honest thoughts without concern of how this sits with folks inside the company. It’d be much easier to say nothing, but if Audacy cares about making things better, a dose of the truth is needed. I’ve only scratched the surface. I don’t work with the company in a marketing or consulting capacity, and I’m not writing this to change that. I’ve spent 30 years in this business, the past nine and a half covering the ins and outs of it, and I prefer having good relationships with everybody in the industry, Audacy folks included. With or without their support though, we’ll be just fine.
All executives make mistakes. It’s no secret that David’s decision to acquire CBS hurt and changed the company. Keeping WEEI over 98.5 The Sports Hub was an egregious error, hiring Mike Dee to run sports wasn’t well received, and slashing top performing CBS brands early on crushed the enthusiasm that many felt when Entercom took over. Rather than embracing CBS, the company tried to force CBS to operate like Entercom. You can do that in Buffalo, Memphis, New Orleans, and Portland, not in New York City, Chicago, Los Angeles, etc..
When the news broke of Entercom purchasing CBS, I was happy for David, Pat, Weezie Kramer, Deborah Kane, Tim Murphy and everyone involved. I wanted them to do well. The stock price shot up to near $16 per share early on, and I was pissed because I had just sold all of my shares at $13. I thought I had made a big mistake. Little did I know that within a few years the stock would drop to less than a dollar.
I’m disappointed that things turned out this way for David because I thought he was a decent guy who cared about the radio industry. An executive can be skilled and posses intelligence and confidence, but when relationships fracture and revenues and investments tumble, it’s only a matter of time until things change. David’s exit may have become public last Wednesday, but inside industry circles, this was expected for months. If there’s a lesson to learn it’s to not bite off more than you can chew, treat others well, and stay true to who you are. When you do, many want to see you rise. Once you stop, they can’t wait to watch you fall.
If you found out today that your radio station was going away in a month, how would you plan your brand’s on-air and social media exit?
It was the question of a career for the Programming teams of the seven Salem Media music stations sold to the Educational Media Foundation (EMF) at the end of 2024.
Those Contemporary Christian Music (CCM) radio stations, including KLTY/Dallas, the “Fish” brands in Atlanta, Los Angeles, Portland, Cleveland, Sacramento, KBIQ/Colorado Springs, and their staffs, went away at Midnight Saturday (2/1/25) and were replaced by EMF’s K-Love or Air1 network feeds.
The Salem stations were fortunate to have a farewell tour. The traditional radio station change happens when management brings the staff into the conference room or the Zoom space and announces the format change happening at the end of the meeting.
Salem had a month of goodbyes. I’m sure it was the fastest month of their careers. Social media allowed air talent and program directors to share stories about the change and highlight the emotional impact of station promotions and events.
They planned in-person farewell events to thank their listeners and say goodbye. The final week of on-air execution included recorded announcements from some CCM artists, local leaders, and many listeners in the final days.
What can we learn from radio brand farewells that would make us sound better when it’s business as usual? Going-away tours are rare and unique in execution. You can’t fake a station leaving the air just to get emotional content. However, if Salem hadn’t announced on December 30, 2024, that they were selling those seven stations, what would January have sounded like?
As I listened, I found four areas to analyze and review for the stations not being sold:
Transparency:
“We’re going away in three weeks” or “Today is our last day on the air as The Fish” creates instant emotion. The audience gets it because their listening experience has been impacted, or they can empathize with people losing their jobs. Everyone I heard on these stations brought emotion to the radio. Audio is powerful when you can feel it.
Kevin and Taylor (WFSH) made me laugh Friday morning when Kevin was reminding us the station would end at Midnight, “And come Monday morning, it will be Bucky and Scooter in the Morning, or something like that…” They laughed, and I appreciated the moment. As nice and grateful as these broadcasters have been about the situation, I gave Kevin a virtual fist bump. Who wouldn’t want to make a snarky, although subtle, comment about what was getting ready to happen? It made him real.
How does your talent project feelings about life, seasons, laughter, sports, music, and tragedy to connect with an audience through words?
Listener Connection:
The farewell listener parties were reminders of the strength of meeting our audiences in person. WFSH reported their farewell event lasted two hours longer than the scheduled time so they could meet with every listener.
CCM formats connect with a faith-based audience. The passion for the station’s mission differs from the typical mainstream format. Net Promoter Scores are among the highest of all formats. However, all radio stations or clusters should plan quarterly listener appreciation parties. Start small. The boutique approach is cool these days. In-person has a stronger connection than the social media influencer you will never meet.
Reset the narrative:
“If you’re just tuning in…” was a phrase I heard often Friday. Several Salem hosts kept resetting the story for listeners who were unaware of what was happening even after weeks of exposing the story. It’s the reality of how people listen to the radio and absorb the message.
Are we resetting the image, the sound, the goal, and the mission of our brands with the person who spends 2.5 days a week sampling these powerful radio stations?
Ear and Eye Candy:
Ear Candy is a term we use around Production and Imaging Directors. “I need more Ear Candy!” The Salem goodbye week produced some memorable moments. WFSH aired a custom version of Mercy Me’s “I Can Only Imagine,” complete with audio from listeners, hosts, and promotions.
KLTY interviewed a former owner who changed the format to CCM in the 1980s. That was a cool moment hearing how it happened.
Why wait for emotional moments like tragedy or fundraisers to show off our audio skills? Can we find ways to use passion and compassion more often to make a difference coming out of the speakers and devices?
Eye Candy: The farewell started early in January for several hosts I follow. The posts were memory-based moments with listeners, artists, and events. We’re good in the social media age at posting these moments as they happen. Is there an opportunity to strategically schedule these moments months and years after we create the content to build memorable connective tissue with the listeners? I mean, a hit is a hit on our playlists. The same is true with our social and video content.
Finally, the farewell month was a moment the teams at those seven Salem stations will remember fondly for a long time, even as their lives are upended in this season of change. They got a chance to end the story. It was a good moment for radio because it made those listeners feel like they had been recognized and heard.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
You run a sports talk radio station and it’s this past Saturday evening. Did you talk about the Doncic-AD trade right away, or at least as soon as the play-by-play you might have been airing was over? Of course you did. Whether it was a local show or, more likely, a show on one of the national sports radio networks, it was, with few exceptions, live, and everybody in sports talk recognized a bombshell story when it happened.
Listeners expect to hear talk about massive stories like that and hear it right away while they scroll through social media posts about it and keep checking Shams Charania’s feed. (That resounding silence you saw on MY social media feeds was of the “I can’t believe this is happening and I have no words” variety.)
Meanwhile, big stories were breaking in the news. The plane crash on Cottman Avenue in Northeast Philadelphia happened on Friday night. Trump imposed tariffs on Canada and Mexico over the weekend, and Trudeau and Sheinbaum responded on Saturday. Add to that the continuing shock over the D.C. crash, Elon Musk and his lieutenants getting control of the Treasury Department’s payment system (and the personal, previously protected information on tens of millions of government funding recipients), an approaching meteor that could (unlikely, but could) be the answer to all of our problems by wiping us out… the weekend was packed with things to talk about.
Was your average political talk radio talking about that or sticking with infomercials, “best of’s,” and taped syndicated fare? Because if your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get. That is not what you want your reputation to be.
This is not a new problem. Talk radio, with a few exceptions, has been doing nothing with weekends for years. It’s when General Managers and GSMs get to pad the revenue figures with some of that sweet, sweet gold bars and boner pills money. It’s where they can dump “specialty programming” in an attempt to widen the range of potential sponsors. It’s when everyone assumes that people want a respite from the news of the day, and they’re probably right – no, they’re definitely right – unless there’s very big news. Then, they want news talk, not the garden show or a half-hour commercial for vitamins.
The solution is not to get rid of the specialty programming or even the infomercials, but to be ready with live voices when big news breaks. It can be local or network, but it has to be there and someone has to have the authority to yank regular programming and immediately go with news coverage and/or taking calls.
People don’t expect talk stations to be talking about the news on weekends – that ship sailed many decades ago, and good riddance – but you need to be ready to go live 24/7. Emergencies don’t follow a calendar or the clock. Big stories no longer get limited to weekdays. The “Friday afternoon news dump” has been supplanted by around-the-clock social media, where stories will break and get noticed at any time. Talk radio stations should be ready for that.
Remember, podcasts can’t do live coverage, but radio can. Take advantage of that, even if you have to spend a little more money than you want to in order to have a live body in the building, just in case.
And, see? Didn’t have to mention Minot once.
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