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What Can Sports Media Salespeople Learn From the Mike Tyson-Jake Paul Event on Netflix?

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Hope everyone is having a great, profitable week. It is time for our weekly sales meeting and this week I want to touch on what happened this past weekend on Netflix and the fight card headlined by Mike Tyson and Jake Paul.

You may be wondering how in the heck that debacle could have anything to do with what you do on a regular basis but read on and let me count the ways. First off, did you see the sponsorships? Holy moly, for everything Netflix did wrong, someone or somebodies sold the heck out of it. And visually, assuming your connection wasn’t buffering, and nobody was talking, the sponsorships looked great.

They even got innovative and had specially designed higher-end packages for sponsors. Most famously, they had a $2 million price tag on an ‘Owners Box’ next to the ring. The package was purchased by LA-based personal injury law firm TorkLaw and included that ringside suite, additional ringside seats, presence at the weigh-in, a visit to the locker rooms before the fight, photographs, signed merch and more.

I saw several people on social media who thought the law firm was crazy for paying that much. I have seen smarter people in the advertising and marketing space who thought it was a genius play and a steal at that price for the exposure they received and continue to receive.

The reason for the sponsorship sales and being able to get sponsors to pony up $2 mil for a ringside suite was because of the hype surrounding the fight, the buildup and the anticipation. Clearly the sales team at Netflix and/or MVP Promotions or whomever handled the selling, went out and pitched this with major enthusiasm and played off of that hype. After all, what is Jake Paul in the end, but a master promoter?

We have all been there. An idea comes down and holy cow is it a good idea and something your sponsors should want to be a part of. You go and sell that differently than you do when you are pitching a small company a spot schedule and a website ad. It is only natural. But the lesson from that is to find things you are super excited about within your suite of products and focus on those. The great thing is that won’t be the same product for everyone on your sales team. Master that pitch and get out and sell with enthusiasm.

It could be a certain personality that you think does a great job for clients. Get to know that person really well and their interests and things that you know you could go out and sell and they would do a great, genuine job of pitching it. Again, each seller may have a different talent they match up better with.

Now, we have all also been on the other side of things. The unfortunate situation where something happened completely out of your control, and you have to address it with the clients that were involved. I recall a time when a station I was working at had a concert around the holidays that was to be a great opportunity for clients. However, one of the main clients ended up with most of their signage either covered up by the band or put in places that didn’t get them great exposure.

Address these things immediately and whatever you do, do not make excuses. Make sure you let the client know fairly soon after discovering the problem that you are aware of the situation, are working on it and should you not be able to come up with a quick fix, it will be addressed immediately the next week.

The last thing you want to do is do what Netflix, Jake Paul, MVP Promotions and at least one of the broadcasters of the fights have done and act like it was no big deal. Or say something completely ignorant like, ‘Well that part was added value, so you really didn’t pay for it.”

Ever heard this one – ‘the customer is always right’. If they are upset about something, even if you disagree, you need to let them know you have listened, heard what said and will address it quickly. People make mistakes, things happen and sometimes those things cannot be solved quickly enough. While people might get upset, they are usually understanding if someone is honest with them and doesn’t try and make them out to be an idiot.

I have written this before, but don’t ever get yourself caught up in a lie with a client. It just isn’t worth it no matter how scared you are they are going to be mad about what went wrong.

In the end, despite the major streaming problems, it would be hard for anyone to call what happened last weekend anything but a success. It was successful for the fighters for sure, and really all of them with the purse money and the exposure. MVP Promotions had to make bank, we know the ticket sales were off the charts, heck even one of the ring girls is probably about to make millions off this (she is from St. Louis, by the way, and her father is the very talented in-game host for the St. Louis Cardinals). Yes, Netflix will feel some pain with the issues, but have you seen the stock price?

And you, too, as a media salesperson can win. You can win by taking what this night taught us and putting it into practice. Get excited, hype something up you have for sale like it’s going to be witnessed by the whole world. Excitement sells!

But also remember the lesson about being upfront when things go sideways. You never want to put yourself in a position to upset your client. You always want them to think you are a rock star, and never want to come out looking like a big ol’ Mike Tyson rear end.

Froggy 100.3 & 107.3 Leaps Into Milwaukee Country Radio

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The Milwaukee Radio Alliance was born of a partnership between Shamrock Broadcasting’s Bill Lynett and NFL Hall of Famer Willie Davis’s All-Pro Broadcasting; the group operates AC, Alternative, and Oldies stations and now a new Country station in Milwaukee.

Gordan Mays is the Program Director of the new Froggy 100.3 and 107.3. He arrived in Milwaukee after seven years with the Mid-West Family in Rockford, IL., where he was Director of Programming & Content for the cluster and PD for Country “The Bull 95.3.”

Mays recently shared some time to discuss his new station.

With iHeartMedia’s Country “FM 106.1” and Magnum Media’s 92.5 Buzz Country (West Bend, WI. and 92.1 VTY Racine), the station plans to separate itself from the competition by offering a platform to up-and-coming artists as well as established stars.

“Our goal is to give a voice and a platform to Country listeners who are not necessarily being represented in Country radio,” Mays said.

“I think Country music fans are not given the credit that they deserve in terms of their taste in music. You see it, you go to any of these big festivals during the daytime, and there are artists on the stage pulling substantial crowds. It’s not because they heard them on the radio.”

“They found them, and they have passion for these artists that was built elsewhere. So, our end goal here is to provide an avenue to some of that music.”

“On-demand streams are a pretty substantial piece of data that we will rely on, especially locally. I think there’s a spot for everybody here in this market. Especially if we’re going to follow the path of giving a chance to some new artists and treating some of those artists as not so much equals but to give everybody a solid voice and not bury them overnight.”

“We have the opportunity to put some new artists on who have a current song. Tyler Childers is a great example. But we’re not just going to play a current single. There are other songs that put him on the map that make him play two nights at Alpine Valley down the road, where he booked two nights straight out the gate.”

Regarding all the new music coming out of Nashville, Mays thinks Froggy may have an opportunity where other stations may be what he called “over-researched.”

“If you want to look at Nashville as a whole, I have no issues with how it works. They’re churning out so many incredible songwriters, the best of the best of the best, all in one spot, working towards one end goal.”

 “We’re only giving a fraction, a little tiny tip of the iceberg, an opportunity, and I think collectively the industry and the format have done that. I think we’ve over-researched ourselves, and the research is only as good as what you give people the opportunity to give feedback on.”

The station has launched a commercial-free and music-intensive. Talent will be introduced after the initial launch.

“It’s going to roll out in the coming weeks. The idea is to get going and get in front of people. We’ve been mindful of the presentation, too.”

“Our building is full of creative folks, and we have a big Alternative station here. So, we’re taking known voices but having them presented a little bit differently than they would on maybe some of the other stations.”

The presentation differs from the other Country stations in the market, including how Mays uses the station voices Amanda Madi and Josh Goodman.

“It was a conscious decision to have them match the tone we’re going for. And I’m happy with it so far. There’s an evolution that’s coming. We’re speaking so early on something right now. A year from now, you and I are both probably going to reference this conversation about what it sounded like then and what it sounds like now. I’m hoping that we’re solidifying something that is long-lasting. But of course, evolution will continue.”

A commercial-free launch has allowed May to play a lot of music and make a statement about the station.

“We’re commercial-free right now, host-free, and playing a lot of songs. We’re playing a ton of music, and we’re encouraging sampling right now. It gives the most opportunity to show what we’re up to. Some of the things we’re talking about here are going to expand the flavor, and the avenue that will define the station is growing every day.”

Connect with Mays here.  

Listen to Froggy here.           

Is Cable News in the Middle of a Renaissance or On Life Support?

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MSNBC hosts Joe Scarborough and Mika Brzezinski caused quite the ruckus this week when they announced they met with President-elect Donald Trump. For a medium like cable news, which has been viewed as dying on the vine for years, it sure seemed to showcase its importance.

The revelation by the MSNBC morning hosts dominated the news cycle on Monday and into Tuesday.

Which I found insanely interesting, because, for much of the 2024 election cycle, the prominence of cable news hosts was non-existent, many news/talk radio hosts argued. The preeminent thought was that hosts like Scarborough, Brzezinski, Jen Psaki, Chris Hayes, Rachel Maddow, Abby Phillip, Anderson Cooper, or — to be more succinct — anyone that wasn’t on Fox News or Newsmax were simply inconsequential. Their thoughts, feelings, opinions, or role in the great media ecosystem couldn’t have been more diminished, according to many news/talk radio hosts.

And yet, when they announced that they had essentially bent the knee to Donald Trump, and seemingly apologized for their past transgressions in an effort to return to his good graces, it was the lead story on shows around the nation. Why?

It doesn’t feel as if both “Audiences at CNN and MSNBC are plummeting because no one cares about what these hosts think” and “Let me spend an entire hour of my show talking about what the hosts on MSNBC and CNN” can be true.

Furthermore, we’re coming off what was dubbed the “podcast election.” Both Trump and Kamala Harris appeared on numerous podcasts in an effort to reach voters. Stories about podcast interviews — or in the Harris/Joe Rogan case, potential interviews — dominated the headlines.

But on election night, which network featured the most viewers? If you didn’t know, would you guess it was Fox News? Millions tuned into the network’s coverage. Fox News didn’t just lead cable news. It led television on election night.

So excuse me if I find it difficult to believe that cable news is a hollowed-out version of what it once was. Has it seen its audience dwindle little by little in recent years? Certainly. Is cable TV as a whole in a precarious position? Absolutely. However, if what happens on cable news still dominates headlines, how can I think anything other than things are still going well for the medium as a whole?

Put all of that on top of the fact that cable news hosts — mostly with Fox ties — are being tabbed for the Trump administration. Obviously, hosts like Pete Hegseth and Sean Duffy have qualifications well outside of the Fox News sphere, but it is clear that being featured in such prominent roles in recent years has elevated the status of the pair.

I don’t know how bright the future is for cable news. In an increasingly digital and personalized world, I don’t know what the outlook is or whether or not it’s an insanely viable business for decades to come.

I also don’t know if the medium is having a renaissance. Salaries are being slashed, jobs are being cut, profits are down, and NBCUniversal might be exploring a deal to unload all of its cable assets.

But what I do know is, despite what many might think, it’s still a strong place to reach millions of viewers, especially as big stories break. It sure as hell isn’t dead just quite yet. The most likely reality is that is vital signs are much stronger than the average person might realize. The prognosis might not be great, but cable news is still alive and kicking.

So, if you could, try to treat it with the same respect you treat news/talk radio, podcasts, digital outlets, YouTube channels, or virtually every other news medium. It only seems fair.

Online News Sources Often Turn Out to Be Political Activists Disguised as Independent Journalists

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As the New York Times claims Robert F. Kennedy Jr. is wrong on the amount of artificial ingredients which are in U.S. Fruit Loops, media outlets on the right are supporting Trump’s cabinet picks – without questioning a single thing. The media is playing their political games at the expense of news.

Combined with the rise of jack-tavist (political activists who are disguised as independent journalists), selective news reporting is on the rise. A Pew Institute Research study found 21% of U.S. adults receive their news from social media influencers. The percentage jumps to 37% when only looking at age 18-29 (Gen Z).

Most of these influencers (85%) can be found on X (formerly Twitter). Likely because it is the outlet where they can make the most money – thanks to Elon Musk. YouTube and Instagram fall further behind with 50% and 44% respectively.

Only 48% of these jack-tavist identify with a side of politics. 27% claim to be on the right and 21% identify as left, Pew claims half of the jack-tavists “do not express any clear political orientation.” A hard statistic to believe when you are scrolling through your ‘news feed.’

77% of these jack-tavists have no former news organization relationship or background. The question no one seems to be asking is where or how do they vet information? Are they getting information from other activists? Journalism sites? Are they filling out FOIA’s? Finding original source material? How can we be assured what they are telling us are actual facts? The same questions we should be asking of our journalists need to be asked of a jack-tavists.

The internet is full of lies and deception, which is why it was nice to have good news organizations who would give you all the information you need. Now instead of reading news, most Americans need to decipher selective information, weed out the opinions, to find the facts (and hopefully truth). This is something many outlets and jack-tavists often conflate. While CNN and Fox News selectively pick their facts, you can (almost always) clearly identify fact from opinion.

MSNBC and Newsmax often select (or remove) certain facts and opinion. Take these unrelated examples:

MSNBC Headline: “What to know about Trump’s pick for FCC chair, Brendan Carr”

MSNBC Subheadline: “Trump’s choice to lead the Federal Communications Commission is a MAGA loyalist seemingly hellbent on helping Elon Musk.”

Here is what they didn’t tell you: Carr has been a member of the FCC since 2017. He was re-appointed to the FCC as a commissioner by President Biden when he took office. The outlet can conflate he is a republican ally, but the Biden administration appointed him to the position of commissioner before Trump more recently appointed him to chair. If Democrats didn’t want him involved in the FCC, they would not have appointed him in the first place.

Newsmax Headline: Trump: Investigate Pollster Ann Selzer for Fraud

(they don’t use sub headlines on their website… but if they did it could enhance their SEO on Google)

The polls in 2016 were even more off than Ann Selzer’s. Why is the President-elect picking on one pollster for fraud when the entire polling system is a scam? A Berkley poll found only 60% of the time political polls are correct (even though they claim to have a 95% confidence). This is why the left was fearful of President Trump, not just because he is picking another fight with the media.

This vindictive nature is unhealthy for the future of the country and could escalate similar to the prosecution of Jan. 6 protesters. America should not be holding political prisoners on either side. If Newsmax is so hellbent on getting the Jan. 6 prisoners free they should not be amplifying a voice to hold a political prisoner from the left (when at the end of the day, it’s just a bad poll— there’s a LOT of them).

All of these headlines have one thing in common, selective fact picking to continue their narrative. Despite this, these outlets are held in high regard by thousands across the country. We do have a small bit of hope the left is looking for more fact-based reporting. MSNBC hosts Joe and Mika attempted to hand President-Elect Trump an olive branch by meeting in Mar-a-Lago, much to the chagrin of politicos in Washington.

Everyone seems to forget, the three (Joe, Mika, and Trump) were all friends before he ran for political office. As a businessman, Trump has worked with both the left and the right (and donated to both left and right campaigns) in order to get things done.  

While the left is trying to get back in touch with America, the right is unreasonably going scorched earth on the media landscape. You the American public lose in both instances because your news no longer attempts to be neutral.

Publishing at the end of this week, my book ‘Politically Media’ can help you identify when outlets are providing you only half the news you need to know or conflating opinion with facts. Unfortunately, bias news continues to grow. Hopefully, at least one news outlet will be able to provide neutral news. Until then, I hope ‘Politically Media’ helps those looking for real unbiased news in all the haze.

CBS Draws 31.2 Million Viewers for Chiefs-Bills, Largest Non-Holiday Regular Season Game Since 2007

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The NFL is king when it comes to television viewership and right now the Kansas City Chiefs are the hottest team in the kingdom, even when they lose. Such was the case Sunday when CBS carried the latest matchup between the Chiefs and the Buffalo Bills, who are led by two of the top quarterbacks in the game in Patrick Mahomes and Josh Allen. Austin Karp of the Sports Business Journal was first to report this latest round, which went to Buffalo 30-21, drew an average audience of 31.2 million viewers.

That number makes the game the most-watched regular season game, not counting ones played on Thanksgiving or Christmas, since before Barack Obama was in office. The last non-holiday regular season game to draw that type of audience came in Week 9 of the season in 2007 in a game between the New England Patriots and the Indianapolis Colts.

The game, which saw the Chiefs lose for the first time this season, is the most-watched game of the 2024 season to date. Additionally, Bills-Chiefs is the 4th most-watched national window on record, dating back to 1988, and ranks among the 10 most-watched NFL games on record in any window (excludes Thanksgiving).

In addition to the massive number for the Chiefs-Bills, CBS also had the game between the Baltimore Ravens and Pittsburgh Steelers in its regional window. The game was viewed by an average audience of 19.8 million. That number is the best the network has done in the regional network since 1992.

Gracies Leadership Awards Presented At New York Luncheon

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The Alliance for Women in Media (AWM) recognized the accomplishments of eight outstanding leaders at the Gracies Leadership Awards held on Tuesday, November 19, at Tribeca 360° in New York City.

This prestigious event celebrated these remarkable women for their impactful contributions to the media industry, highlighting their leadership, vision, and commitment to excellence in broadcasting, journalism, digital media, and more.

The luncheon celebrated various awards and included a notable fireside chat featuring Andrea Mitchell, who received the Gracies Icon Award.

As the Chief Washington Correspondent and chief foreign affairs correspondent for NBC News and the host of MSNBC’s Andrea Mitchell Reports, Mitchell reflected on her remarkable journey in journalism.

In her discussion with Libby Leist, Executive Vice President of TODAY and Lifestyle, she emphasized the critical need to amplify women’s voices in the media, the significance of mentorship, and the enduring effects of courageous investigative storytelling, achieved through thorough research and factual accuracy.

Becky Brooks, President of AWM, emphasized the importance of fostering the next generation of women in media: “Today, we celebrate women who are making a powerful impact in executive suites and boardrooms. While we know there is still much work to be done, those of you in this room are paving the way for the next generation of women in media.”

AWM Board Chair and VP of Corporate Communications at ESPN, Katina Arnold, spoke about the significance of the largest fundraiser of the year for the AWM Foundation, the Gracie Awards, stating, “As we approach the milestone 50th anniversary of the Gracie Awards in 2025, we are reminded of the importance of honoring and uplifting women in media. The Gracies continue to celebrate outstanding achievements by, for, and about women, recognizing talent across all areas of media.”

Highlights from the honoree acceptances included:

· Sylvia Strobel, AWM Legacy Leadership Award recipient and President & CEO, Twin Cities PBS, began her remarks by saying, “This recognition is not just a personal honor, it represents a collective effort of countless women who’ve paved the way for us in this industry, many of whom are in this room.”

· Holly Tang, CFO, NBCUniversal Entertainment, expressed her gratitude for the award and explained why it meant so much to her by noting, “I am a product of a women supporting women philosophy… throughout my career, influential women have gone above and beyond in

supporting me, this is why I believe the Alliance for Women in Media’s mission is so important for all of us.”

· Jennifer Leimgruber, EVP Entertainment Programming, Premiere/iHeartMedia, noted, “If we all continue to use our positions to mentor and champion younger women within our organization the representation of women in the future will be changed forever.”

· Deborah Parenti, President & Publisher, Streamline Media (Radio Ink, RBR + TVBR) concluded her acceptance by emphasizing, “To everyone in this room, young and old, remember to find your passion and pursue it…as long as I have a voice, I’m going to use it. Use your voice and encourage others to do the same.”

· Jen Sargent, CEO, Wondery, proudly expressed, “I’m humbled to be among this year’s Gracie Leadership Awards honorees, especially given the amazing work of the Alliance for Women in Media…a powerful force for change, ensuring that women’s voices are heard, valued and celebrated across every platform… it’s an honor to be a part of that mission today.”

· Sylvia Bugg, Chief Programming Executive & GM, PBS, began her acceptance noting it was an honor to be recognized among another Sylvia, “media trailblazer, Sylvia Strobel.” She continued, “my parents would tell my sister and I growing up, would tell us, ‘you’re judged by the company you keep’ and that holds true here today… there’s beautiful company in this space.”

· In accepting her honor by video, Sonia Coleman, ESVP & Chief Human Resources Officer, The Walt Disney Company, stated it is an immense honor to receive the Gracies Leadership Award and thanked AWM Board members Debra OConnell and Katina Arnold, who have recognized, supported and mentored women around the world.

Buck Sexton: CNN Has Asked Me to Appear After Leaving Network in Disgust in 2017

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Buck Sexton worked at CNN as a contributor from 2015 to 2017. He left that role in disgust but might be open to a return if things have truly changed.

On The Clay Travis & Buck Sexton Show on Tuesday, Sexton revealed that he has been asked to appear on the network again after previously denigrating its current state.

“They’re having more and more actual conservatives on CNN,” shared Sexton. “They have asked me to go on. I don’t know, should I go on? I’m thinking about it.”

Co-host Clay Travis said it would be good for both the Premiere Networks show and for Sexton’s upcoming book release if he were to go on CNN.

Sexton agreed. Travis then questioned if he would have to appear in studio in New York or if he could be a remote guest. Buck Sexton said he wasn’t sure, but wasn’t opposed to appearing in either fashion due to a potential shift in operation.

“I’ll respond to their very polite inquiries and say, ‘What are we really talking about here?’ Because if it’s good, that’s indicative of the major vibe shift that is underway, though … I was very open, especially during the COVID years, COVID era, about my disdain from the way that Jeff Zucker ran that entity. And I openly made fun of him and pointed out that the only reason Brian Stelter had a show was because he looked kind of like Jeff Zucker.

“I’m shocked. I used to trash CNN like there’s no tomorrow, and now if they want to be reasonable and they want to have a conversation, I’m reasonable. They weren’t being reasonable, so I was giving it to them on the rough side of things. But we’ll see. Maybe they’re going to have a change of heart, although I very much doubt it.”

Sexton didn’t elaborate on which CNN program had shared an interest in welcoming him as a guest. He recently appeared on Real Time with Bill Maher, where he repeatedly clashed with CNN late-evening host Laura Coates.

Rob White Joins CRISTA Media Seattle As General Manager

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Rob White has been appointed General Manager of CRISTA Media‘s religious teaching station, KCIS (630), and contemporary Christian stations KCMS Spirit 105.3 and KWPZ Praise 106.5, Seattle.

Prior to this role, White was General Manager at Olympia Broadcasters and served as General Sales Manager with Salem Media Group.

“We are blessed to welcome Rob White to the CRISTA Media family,” VP of Media Channah Hanberg said in a release. “Rob not only brings a wealth of expertise in media sales but also a heart for the Lord and a desire to serve our mission to connect people to God through uplifting content. His leadership will be invaluable as we seek to expand our impact, deepen community relationships, and reach more people with messages of hope and faith.”

White added, “I am truly honored to join CRISTA Media, an organization that shares my commitment to honoring God through excellence in media,” said White. “I look forward to working with this incredible team to grow our outreach, serve our listeners, and foster partnerships that reflect Christ’s love.”

News Radio Hosts React to Fox Business Host Sean Duffy Being Named Secretary of Transportation By Donald Trump

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Late Monday evening, Donald Trump announced he was appointing Fox Business host Sean Duffy to serve as the Secretary of Transportation in his second term.

After spending more than eight years in the U.S. House of Representatives, Duffy has hosted The Bottom Line on Fox News since January 2023.

On social media, Duffy — who is the husband of Fox News host Rachel Campos-Duffy, and father of Evita Duffy-Alfonso — shared his excitement of the news.

“Thank you, Mr. President. I’m eager to help you usher in a new golden age of transportation,” he wrote, followed by the MAGA hashtag.

Sean Duffy wasn’t the only one to take to social media to react to the news. His daughter works on The Dan Bonigno Show and hosts her own podcast which is quickly rising up the charts.

She congratulated her father on his nomination.

Duffy-Alfonso wasn’t alone in sending well-wishes to the Fox Business host.

Benztown Launches Charitable Auction Benefiting Broadcasters Foundation Of America And Library of American Broadcasting Foundation

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Benztown has launched an online charitable auction to support the Broadcasters Foundation of America and the Library of American Broadcasting Foundation.

This auction features an array of unique VIP experiences and signed memorabilia from music and sports, making for exceptional holiday gifts that also benefit the Radio community.

The online auction is currently active and will run until Tuesday, December 3. Visit the auction website here for more details and to place bids.  

Auction items available to bid on now include:

  • A pair of New York Yankees VIP tickets and a meet-and-greet with New York Yankees announcer Micheal Kay and the play-by-play team.
  • A chance to sit in the YES booth for an inning, courtesy of Micheal Kay and YES
  • Signed New York Yankees memorabilia, courtesy of Brigandi Vintage Collectables.
  • Taylor Swift guitar, courtesy of Beasley Media Group.
  • Four tickets to a New York Yankees game with a meet-and-greet with the play-by-play team, courtesy of Audacy.
  • Two tickets to see the Dallas Cowboys in a luxury suite, courtesy of Compass Media Networks.
  • Autographed basketball from Boston Celtics star Jason Tatum courtesy of 98.5 the Sports Hub.
  • Autographed Luka Doncic Rookie Card courtesy of Benztown.
  • An MLB experience featuring two tickets, batting practice, and meeting the radio broadcasters of any one of these teams: Diamondbacks/Pirates/Rays/Angels/Marlins, courtesy Skyview Networks.
  • Acoustic guitar autographed by Country music artists, courtesy of Premiere Networks and iHeart Media. Signatures include: Brett Eldredge, Luke Bryan, Little Big Town, Chris Janson, Keith Urban, Maddie & Tae, Hunter Hayes, Cole Swindell, Big & Rich, Chase Rice, Nick Fradiani, Kelsea Ballerini, Brothers Osborne, Carrie Underwood, Thomas Rhett, and Darius Ricker.
  • 5-night stay at the 1000-acre Innisbrook Golf Resort and Spa in Florida. Courtesy of Joe D’Angelo.
  • Two VIP tickets to see the Dallas Cowboys, courtesy of Compass Media Networks.
  • A pair of VIP Celtics tickets, courtesy of Beasley Media Group, plus an autographed basketball from Celtics star Jayson Tatum, courtesy of Beasley Media Group’s 98.5 The Sports Hub.
  • Behind the scenes at the ESPN New York Studios with the Michael Kay Show. Courtesy of Good Karma Brands.
  • Former NFL quarterback Joe Namath “Broadway Joe” Signed Football. Courtesy of Tim McCarthy.