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News Media Needs the Trust of People on Both Sides of the Aisle

‘The truth is worth it,’ but where can you find it? As the news media sets the stage for 2024, most are sticking to their respective side of the aisle. Yes, most of the media leans more left than right however, there is not a single outlet which represents a majority of Americans who identify with either party’s agenda.

After President Trump’s speech at the RNC, correspondents at ABC News were ready and willing to point out and “fact check” every embellishment or fallacy he made. Yet no one from ‘America’s number one news source’ talked about the facts the former President had correct. Here is just a few:

No. 1- “Under the Trump administration, just three and a half years ago, we were energy independent.”

In fact, we made more energy than we used and were able to profit off of what we didn’t use.

No. 2 – “Right now as we speak, large factories, just started, are being built across the border in Mexico. So, with all the other things happening on our border and they’re being built by China to make cars and to sell them into our country.”

This is true and quotes about this happening have been taken out of context. (See the bloodbath article I wrote earlier this year.)

No. 3 – “They are coming in from every corner of the earth not just from South America, but from Africa, Asia, the Middle East. They’re coming from everywhere. They’re coming at levels that we’ve never seen before.”

While the media has cherry-picked the last sentence of this paragraph, which said “people are coming from jails,” they neglect to inform the American public there are people entering into this country illegally from around the world, not just South America. When outlets do this, it makes the former President seem racist against Latinos and not just a person who is against illegal aliens (because that is the legal term) entering the country.

All of these went unmentioned by the ABC anchors and correspondents, thus breaking the trust of those watching from the right side of the aisle and pandering to the left. However, the 2016 and 2020 elections, which neither side of the media seems to want to let go of, took another plot twist which had some Republican pundits saying, “I told you so.”

President Joe Biden stepped down from his 2024 campaign…in a post on X. The 81-year-old chose a very millennial way to break up with someone (via text). MSNBC anchors were saying, Biden is “What patriotism and selfless service looks like.” Meanwhile, on the other side of the aisle, Newsmax anchors were questioning his cognitive abilities and if he should be sitting in the oval office. While the latter of the two outlets is not a completely unreasonable reaction, it is being used manipulatively within their narrative.

There is one thing most outlets have agreed upon this election cycle, shooting a former President is bad. However, no one focused on the facts. Instead, left outlets took the event and twisted it into a gun narrative. This is not the time for partisan media narratives.
    Present the facts. Someone shot at the former President. Trump survived. The shooter is dead. How did the Secret Service not prevent this? What can be done to keep Presidents safe? The end. Focusing on the shooter only entices copy-cats to attempt the same.

While President Biden called for a downplay of the violent rhetoric, outlets went ahead and replayed what some may consider a call to action from BOTH sides of the aisle.

Replaying the saucy soundbite of Biden saying, “It’s time to put Donald Trump in the bullseye” (which he later said was a mistake), or Trump saying, “So now we have a new victim to defeat, lying Kamala Harris!” only incites more violence. Instead of going for the outrage soundbites (which I get makes clicks but stop, we are supposed to be responsible) outlets need to go for substance, truth, and unbiased facts.

I specifically say unbiased facts because outlets are still continuing to selectively pick facts which are convenient for the narrative they want to play. This is another bad habit of the media which needs to end.

Looking forward to the DNC, I unfortunately anticipate there to be significant bias and spin in coverage. To be adequate, all outlets need to do the following:

No. 1 – Present all the facts (not just selective ones)

No. 2 – No name calling (‘Border Czar’ is not Harris’ title)  

No. 3 – Stay away from spin and opinion. Viewers don’t care what you think, and you certainly shouldn’t be telling them how to think. Stick with the facts. Harris is Vice President; she had a tough-on-crime career as a prosecutor. Her stance in Israel/Palestine is unclear and voters are looking for clarification (don’t put your opinion in on what you think her stance is, let Harris say it herself).

Lastly, remember no matter how good or bad it may be, it is about the viewer. What do Americans think of her? Because the more we focus on the needs of our own countrymen, the more honest our coverage can be.

Audio Advertising Research: Insights for Radio Ad Buyers

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Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital and broadcast radio buyers should all review the Q1 “Share of Ear” study from Edison Research that sheds light on the audio advertising landscape. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Edison also provides most of the election exit night polls for significant TV media outlets. Here are five key insights that can help guide audio buying strategy:

1. AM/FM Radio Reach: AM/FM radio’s daily reach hits with two-thirds of America, while ad-supported digital audio reaches a third. Combined, digital and radio engage 75% of the U.S. audience daily. This broad reach positions AM/FM radio as an essential medium for achieving widespread brand exposure.

2. We’re #1: AM/FM Radio listeners consistently choose AM/FM radio over ad-supported outlets like Spotify and Pandora. If a dedicated and attentive audience is required for your advertisements, there’s nothing like a loyal AM/FM listener base.

3. Leading the Ad-Supported Audio Market: Podcasts and AM/FM radio represent nearly 90% of all audio tuning minutes. Ad buyers can place their ads within the most consumed audio content, sometimes with just one stop to broadcasting companies distributing podcasts and owning terrestrial radio stations.

4. In-Car Audience Dominance: With an 86% share of in-car listening, AM/FM radio is where you reach consumers during their commute. In-car listening is returning to pre-pandemic levels, over 90% back, and radio ads are right there.

5. Politics anyone? AM/FM radio is the leading ad-supported audio platform among registered voters of all political affiliations. This influence makes it an ideal platform for ad buyers seeking to engage with a politically diverse audience, especially during this volatile election cycle. The news/talk audience is growing.

AM/FM radio has extensive reach, audience loyalty, and strategic in-car audio dominance. AM/FM radio is a required element in any successful media plan. AM/FM radio isn’t just an option—it’s necessary for reaching most of America’s daily audio consumption.

98.9 The Buzz in Rochester is Sailing the Seas of Yacht Rock

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Summer may only be two weeks long in Rochester, NY, but Dan Hardee, Regional Brand Manager of Audacy Adult Hits WBZA (98.9 The Buzz)/Rochester, has found a way to keep things easy breezy from the summer solstice to the autumnal equinox.

With the “98.9 The Buzz Sunday Night Yacht Club,” Hardee programs all-Yacht Rock favorites every Sunday night all summer. I asked Dan some questions about it.

Keith Berman: What made you think of doing this?

Dan Hardee: I’ve always been a fan of late ‘70s and early ‘80s soft rock. One of my first cassette tapes as a kid was Christopher Cross with that iconic flamingo on the front. My first radio discovery was KKLI, a soft-rock station in Colorado Springs. I was listening to music that wasn’t exactly cool for a 7-year-old, but I couldn’t get enough.


In 2022, I saw a band from Los Angeles called “Yachtley Crew.” They dressed up in Yacht Rock attire and played the best covers. The show was sold out, and it was an absolute blast. They took the softest songs and made them the loudest, most exciting things ever. The sax solo on Gerry Rafferty’s “Baker Street” was more intense than a solo from Slash. I saw people losing their minds, all dressed up, reliving their younger days.

I also discovered Yacht Rock stations on iHeartRadio and SiriusXM, but they run a bit deep. Typical radio listeners love the hits. I thought, why not have it for a few hours on the weekends during the summer? That’s how the 98.9 The Buzz Sunday Night Yacht Club was born. 

I scoured Spotify playlists and made a master list of all the Yacht Rock songs I could possibly think of. Then, I went through Mediabase and checked the national airplay for each song. From there, I did a music sort with primaries, secondaries, and tertiaries, then built my clocks so every other song was a primary, with the next song being secondary with a tertiary thrown in twice an hour for spice. I didn’t want it just to be the usual songs. I wanted to throw a few zingers in there. But you don’t want to drive too far into other music lanes for too long.


KB: How do you promote it?


DH: I air a promo every other hour, starting on Thursdays and going through Sundays. I also created some banners for our social media, especially Facebook, since that’s where our listeners are. I have the jocks read liners on Thursday and Friday, and the morning show even went on the local Fox TV affiliate to talk about it.

KB: What has the response been like?

DH: The response has been slow but good. Nothing negative: a few comments saying they love it, and I’ll take that. If they hated it, they’d definitely let me know. When I told the cluster that I was kicking off the feature, the sales staff responded, “YESSSSS! LOVE THIS STUFF!”


KB: Have you changed other elements for this, like revoicing station IDs to make them sound more “yacht rocky”?

DH: Sure have! I used Suno to create soft rock jingles in the same style as the music. I even created a “host” named Captain Smooth. It’s just me, but I run through a “suave” voice filter using ElevenLabs. It’s very chill Barry White-ish. It even fooled my GM—she had no idea it was me until last week.

Each hour has a custom intro by “Captain Smooth” relating to local things in the Rochester area. Each sweeper is also a dry voice between songs, with waves and seagulls in the background. I really try to paint the full picture and take you on a yacht rock escape. One sweeper might say, “Grab your floaties; it’s yacht rock time!” It’s cheesy, but it’s fun! ChatGPT is your friend for imaging copy.

KB: Have you found value in doing a limited-run feature?

DH: It’s definitely a niche thing that could get burned out too quickly. People love yacht rock but wouldn’t listen to an all-Yacht Rock station every day on their commute. It needs to be a limited run. Plus, it gives them something to look forward to next summer.

There’s value in doing limited-run features in diary markets. It makes the stations stand out in people’s minds, enhancing recall. I think it’s a bit harder in PPM markets, partly because of the Nielsen methodology, but it could be done with the right, carefully chosen programming and features. It just depends on the feature and the demand from listeners.


KB: What advice would you give other PDs about doing unique features?

DH: If you’re in a smaller to mid-market and have a loyal following, try it out! Especially on weekends. Experiment after 7pm and see what happens. You might land on something spectacular. You have to be more careful in PPM markets because of how it’s measured. However, I know some PDs in PPM markets who turn their overnight shows into specialized features and develop a huge following.

Another factor is if it’s sellable and something your sales staff is passionate about. That’s huge. If you can find a sponsor, run with it. If anything, you’ll make some money off it and make your GM happy. Just make sure you strategically place it in the schedule. Listeners love your station because they know what they’re going to get. If you change the menu too much, even for a short time, they could leave.

Think of it like McDonald’s and Taco Bell bringing back certain items for a limited time. It creates excitement since people know it’s only available for a short period.


KB: Who is the King of Yacht Rock and why is it Michael McDonald?

DH: Michael McDonald is THE guy for Yacht Rock. His sound is so distinctive. The secondary kings would be Kenny Loggins, Gerry Rafferty, Hall & Oates, Paul Davis, and Christopher Cross. And let’s not forget Al Stewart, Donald Fagen, and Pablo Cruise.

7:00 PM
WBZA-FM7:01 PMHALL & OATESOut Of Touch1984
WBZA-FM7:05 PMREDBONECome And Get Your Love1974
WBZA-FM7:09 PMGARY WRIGHTDream Weaver1976
WBZA-FM7:13 PMSTEELY DANHey Nineteen1980
WBZA-FM7:18 PMDOOBIE BROTHERSWhat A Fool Believes1979
WBZA-FM7:21 PMENGLAND DAN & JOHN FORD COLEYLove Is The Answer1979
WBZA-FM7:26 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 4:30) 
WBZA-FM7:31 PMKENNY LOGGINSI’m Alright1980
WBZA-FM7:34 PMGROVER WASHINGTON, JR.Just The Two Of Us1981
WBZA-FM7:38 PMTOTORosanna1982
WBZA-FM7:42 PMSURVIVORI Can’t Hold Back1984
WBZA-FM7:46 PMJACKSON BROWNESomebody’s Baby1982
WBZA-FM7:50 PMPLAYERBaby Come Back1977
WBZA-FM7:54 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 4:45) 
8:00 PM 
WBZA-FM8:00 PMAMERICASister Golden Hair1975
WBZA-FM8:03 PMPAUL SIMONKodachrome1973
WBZA-FM8:06 PMGERRY RAFFERTYBaker Street1978
WBZA-FM8:10 PMDAVE MASONWe Just Disagree1977
WBZA-FM8:13 PMHALL & OATESManeater1982
WBZA-FM8:18 PMFIREFALLStrange Way1978
WBZA-FM8:21 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 4:45) 
WBZA-FM8:26 PMFLEETWOOD MACDreams1977
WBZA-FM8:30 PMBOZ SCAGGSLowdown1976
WBZA-FM8:34 PMORLEANSStill The One1976
WBZA-FM8:43 PMBEACH BOYSKokomo1988
WBZA-FM8:46 PMPAUL DAVISI Go Crazy1977
WBZA-FM8:50 PMLOOKING GLASSBrandy (You’re A Fine Girl)1972
WBZA-FM8:53 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 5:45) 
WBZA-FM8:59 PMSTEELY DANReeling In The Years1972
9:00 PM
WBZA-FM9:03 PMEAGLESI Can’t Tell You Why1980
WBZA-FM9:08 PMDOOBIE BROTHERSWhat A Fool Believes1979
WBZA-FM9:12 PMSEALS & CROFTSSummer Breeze1972
WBZA-FM9:15 PMGARY WRIGHTDream Weaver1976
WBZA-FM9:19 PMAL STEWARTTime Passages1978
WBZA-FM9:24 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 4:15) 
WBZA-FM9:28 PMKENNY LOGGINSI’m Alright1980
WBZA-FM9:32 PMALAN PARSONS PROJECTEye In The Sky1982
WBZA-FM9:36 PMHALL & OATESPrivate Eyes1981
WBZA-FM9:40 PMELVIN BISHOPFooled Around And Fell In Love1976
WBZA-FM9:43 PMTOTORosanna1982
WBZA-FM9:47 PMOLIVIA NEWTON-JOHNMagic1980
WBZA-FM9:51 PMAMERICASister Golden Hair1975
WBZA-FM9:55 PMSPOT BREAKCommercials And/Or Recorded Promos (Duration 4:30) 

John Anderson Ready to Give Back After 25 Years of ESPN ‘SportsCenter’

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The talent and potential demonstrated by John Anderson was evident from his early days at ESPN, skills that had been cultivated by both passion for the medium and familiarity with the network. Anderson, who set his sights on sports reporting and found a home with the SportsCenter franchise, had modest aspirations and was content with the role he earned at the network.

Over the time Anderson spent behind the anchor desk, he exhibited his identity as a broadcaster through consistent repetitions and learning from his colleagues. Combined with his esteem and reverence towards the job, paired with palpable humility, he found a way to shine through and leave an impact on the network.

When Anderson walked into the SportsCenter studio this past June to anchor his final episode, he recognized several familiar faces from previous editions of the show. One of those people was Steve Levy, with whom he co-anchored for many of the more than 4,000 episodes of the program he appeared on over the years.

Working with Levy on his final episode was the culmination of this partnership that was based on respect, congeniality and amusement. Anderson is thankful that Levy returned for the show, especially since he had been commuting from Edmonton, Alberta to Miami, Fla. two weeks earlier for a seven-game Stanley Cup Final series. Reflecting back on his egress, he continues to feel indebted to the people that helped facilitate his success on the program, but the essence of a tribute program was somewhat embarrassing for him to endure.

“I really kept emphasizing, ‘We should just do the show. The show’s always been the thing,’” Anderson explained. “My thing hopefully has always been, ‘The show’s the thing,’ and while people are working on their personal brands, my brand has always just been ESPN and SportsCenter. I’m totally fine with that.”

Anderson never felt the desire to establish himself outside of the ESPN and SportsCenter lexicon, instead remaining focused on the task at hand. His arrival at the network took place when many of the original anchors of the program were still appearing on a daily basis, such as Bob Ley, Chris Berman and John Saunders. Anderson felt inspiration from them and several other colleagues as well, including the late Stuart Scott, who at times felt bigger than the show itself but never gave such an opinion himself. Linda Cohn, he surmises, was the most important person he ever worked with because of her acceptance and willingness to help when he was novice to the craft.

“She could have very well said like, ‘Who is this? Give me an accomplished name – what’s going on?’ and she was never like that,” Anderson said of Cohn. “She, from Day 1, was like, ‘I was her equal. How do I help [you] do all those things?’ so that was really useful.”

Around the turn of the century during his first year working at ESPN, Dan Patrick asked Anderson if he could give him a piece of advice. Patrick told him that it was acceptable to pace what he had to say on the show. In other words, rather than saying 12 highlight phrases or quips, it may be better to say two or three to have them presumably better resonate and remain memorable to consumers.

“He was like, ‘It’s okay, you don’t have to get everything in all at once every show,’ and that was really helpful because everybody’s in there trying to make an impression [and] everybody wants to rise up the ladder,” Anderson said. “And he said, ‘You can still do that – you just don’t have to do it rapid fire,’ and that was one of the biggest things that sort of shaped how I did the show once I was there.”

Throughout his 25 years anchoring SportsCenter on ESPN, Anderson perceived his own windfalls through how much value he was providing to the company. Being someone who was dependable, prepared and professional while adding elements of humor and levity through the program has rendered him among the pantheon of long-tenured SportsCenter hosts. At the same time, maintaining awareness of his shortcomings and always focusing on improvement kept him grounded as his star began to grow.

Attaining a spot as a long-tenured SportsCenter anchor came through his aptitude to approach a show in trying to make the people on it stand out. Even though he was covering athletes such as Kobe Bryant, Tom Brady and Mike Trout, he always tried to remember that he was not living in their world and was a conduit to promulgate their athletic prowess, achievements and adversities.

“Now if you could do that and inform and bring something a little entertaining, that would be great, but never make sure that you confuse yourself for being out in front of the guys that are literally [making] the product,” Anderson said. “We had people cut highlights, [but] if LeBron James doesn’t make a basket, I don’t really have anything to show.”

In an era without smartphones, Anderson recognized the importance of SportsCenter as a source of credible information and entertainment through which sports fans could catch up on the action. The show served a purpose of informing consumers and subsequently kept them interested in action taking place across the landscape. Akin to a print newspaper being delivered by a certain time in the morning, SportsCenter functioned as a dependable resource that viewers knew they could trust to gain knowledge and understanding pertaining to these competitive events.

“Everything was a piece of the trivial pursuit pie from different parts of sports, but when SportsCenter came on, that was all the pieces together, and that was the show of record,” Anderson said. “That’s where you got everything all in one place all the time.”

Even though he remains optimistic about the future of SportsCenter, Anderson had started to think about his future in the business in recent years. Anchoring the show late at night was a grind, and it became more difficult to arrive back home in the middle of the night and operate on an unconventional schedule. Anderson began to feel more tired and cantankerous and thought he would leave the show a few years ago, but the global pandemic resulted in a change of plans that resulted in him signing a two-year extension with the network.

“Every year there’s new people that come in on the show and you’re like, ‘Haven’t I just gone through this with the last guy that didn’t know how to spell a name?’” Anderson said. “Plus, you realize it’s past your time when somebody brings you a shot sheet with a pronunciation for ‘Yastrzemski’ like it’s the first time somebody’s heard the name, and I’m like, ‘Dude, this show’s passing me by,’ but that was really what it was, and the timing was great.”

Over the last decade, Anderson has watched as people left ESPN, something he attributes to factors such as downsizing, contract terms and receiving better opportunities elsewhere. The Walt Disney Company as a whole enacted a round of layoffs last year that resulted in the elimination of 7,000 jobs in an effort to slash $5.5 billion in operating costs, a goal that it exceeded by $2 billion. Employees at ESPN in various departments lost their jobs, including on-air personalities such as Max Kellerman, Suzy Kolber and Jalen Rose. Fortunately for Anderson, he was not included in these cuts and was able to leave without disappointment or animus.

“Twenty-five seemed like a round number,” Anderson said. “I had done the show a bunch – it’s tiring – and I had some other things that I kind of thought maybe I would like to do, and it turned out those all kind of showed up maybe a little faster than I thought, so that was it.”

Even though Anderson has not seen anyone grow old as a SportsCenter anchor, he is not leaving ESPN entirely. The step back involves working 20 days of track and field coverage, a sport he competed in while attending the University of Missouri. Anderson was the team’s captain and has fond memories of his time in competition, leading him to request such assignments during previous contract discussions with ESPN.

Outside of hosting sports television coverage, Anderson will begin a new role as the Leonard H. Goldenson Endowed Chair in Radio and Television Journalism within the Missouri School of Journalism at his alma mater, the University of Missouri. Assisting the next generation of broadcasters in pursuing their goals and navigating the industry are aspects of the role he looks forward to when he starts the position next January. Over the years, Anderson had returned to campus to speak in classes and at other events, and he is energized and enthused to return.

“There’s no place I’d rather do it than at Missouri because that place has just been really good to me in a lot of different ways over the years,” Anderson said. “The journalism school set me on a path professionally, and then the head track coach that I ran for there has helped me in a lot of ways personally, and so I’m indebted and to go back there is going to be terrific.”

Throughout his farewell episode of SportsCenter, Anderson and Levy were joined by special guests, including John Buccigross, Nicole Briscoe and Kenny Mayne. Additionally, former Green Bay Packers safety LeRoy Butler joined the program to congratulate Anderson, who inducted him into the team’s Hall of Fame in February 2022.

A montage of SportsCenter commercials starring Anderson was played on the show, along with a collage of messages on social media commending him for his tenure on the show. While he felt that the production was overdone, he was thankful for every bit of it and for everyone at ESPN. Although he remains at the network in a part-time capacity, his time on SportsCenter has come to a close, and he looks forward to writing the next chapter.

“That those people came back and helped work on that show, that meant as much to me as any of the cute little clips that we put together, so I’m a little embarrassed by it because I [didn’t] really [want] that,” Anderson said. “I was kind of trying to slip silently into the night and I failed miserably at it, and I’m really grateful for the people that made it that way.”

20 Brands In 20 Days: Chasta Michaelis, 107.7 The Bone, San Francisco

To support the launch of the new Barrett Media, we’ve created a special series titled “20 Brands In 20 Days.” Highlighting successful stations across the country in various formats by conducting conversations with their brand leaders. Up next is Cumulus Media’s Chasta Michaelis. Chasta is PD of KSAN (107.7 The Bone)/San Francisco. The station we are highlighting today.

Jeff Lynn: Before we discuss the brand, how does a self-professed small-town Oklahoma girl end up programming Classic Rock in San Francisco?

Chasta: Well, that is a very long story, and I’ll try to give you the headline version. I was in Oklahoma, where I was doing radio. I started radio in college there and fell in love with it.

I quickly ended up being part of a morning show, where I was like, okay, this is amazing, and I could do this for the rest of my life because I love radio so much. Those people were so incredible. But I had big Hollywood dreams, right? So, I was off to Hollywood.

I moved, and my Program Director from the station, one of the sister stations I work for in Oklahoma City, ended up being the Program Director at ESPN Radio in Los Angeles. He called me, and he said, guess what? I’m coming to see you. And he hired me as a traffic reporter.

I worked there for four years, then moved to Northern California when I got engaged to my now-husband and started working at the traffic network here. I was a part-time fill-in for “Lamont & Tonelli” and then became a full-time part of their morning show. Then I started doing mornings and middays and took over that show.

And then, 12 years later, here we are. I have now been Program Director for three years. It’s just been a lot of diligent work, learning everything there is to know about everything that happens in this building, on and off the air.

I’m really proud of how far I’ve come. I’ve been in radio for almost 22 years.

JL: You should be very proud because not many people get to learn the PD job in market number four. Kudos to you.

Chasta: It’s wild. It’s crazy that it worked out that way. In fact, it wasn’t a position that I applied for.

Lamont & Tonelli were calling me boss lady when the position opened. I thought they were joking with me. And I was like, oh, yeah, yeah, whatever.

But apparently, they were writing emails behind my back to corporate, saying, your girl is right in front of you. She’s sitting right here. She does all the work.

She already knows what she’s doing. Yes, she’s green. Yes, this is new to her.

But she’s willing to learn, and they listened. Lamont &Tonelli have been doing this for 35 years and know a lot about this industry.

That was the best endorsement I could have ever had for a job I didn’t know I wanted.

JL: Let’s go ahead and talk about Lamont & Tonelli. With all that longevity, are they still swinging every day?

Chasta: It’s amazing to me. They do. I’ve worked with them for 12 years, like I said.

We get in here early every day, and Lamont gets in extremely early. I mean, he walks into the building at four o’clock. We go on at six, and he’s doing all his prep.

Then Tonelli and I come in, and we get everything organized together. We have a plan for the day and then see where it goes. We’re talking nonstop for five hours daily on and off the air.

Off-the-air meetings usually end up being creative meetings. What are we going to do? Do we like this feature?

Do we want to keep this feature? Now that I’m PD, I have a lot of analytics at my fingertips, which helps us sort through what’s working and what’s not.

They have been so receptive. I think that has happened because, number one, they knew me before I became Program Director, so they trusted me. And number two, I didn’t come in guns blazing, trying to make changes on the station for the sake of making changes, which we’ve all seen happen a lot.

A new Program Director comes in, and they want to change up the station, change up the morning show, dictates, you got to do this, you got to do that. That’s not my style. My style is let’s talk it through.

JL: How would you define their on-air roles?

Chasta: Lamont is the wild guy—the wild card. You never know what will fly out of his mouth, and it will likely be something shocking or crazy but also genuine to who he is.

That’s the one thing that’s just remarkable about those boys. When I started working with them, they were exactly the same on the air as they were off the air, which cracked me up. We’re all amplified versions of who we are, but there is no BS with those guys.

They are who they are. Love them, hate them, take it or leave it.

Tonelli has a really smart, dry, witty sense of humor. He comes with the zinger one-liners. He is very beloved. We call him the mayor of the Bay Area.

When I came on the show, my job initially, and to this day, is to pull them back from 11 because a great morning show is always about dynamics. You can’t live at 11. If you’re living there, it’s not funny anymore.

JL: Looking at San Francisco, the ethnic composition of the city is something like I don’t think there is anywhere else. How does classic rock fit into that?

Chasta: I love that about the Bay Area. I’m originally from southern Oklahoma, where that’s not the case so much. I love it; that’s one of the things that drew me to California, specifically to the Bay Area.

We have a huge Hispanic audience. If you want to get super nerdy with Nielsen, our Hispanic numbers are really high.

The classic rock audience is extremely loyal. People who love rock wear it, so to speak. And they’re very proud.

All of that aside, we all bond over rock. And so, I think that is another notch for everyone to feel very proud of, just like they feel proud that they’re Hispanic or Filipino or whatever the case may be.

JL: Programming Class Rock takes discipline. You can’t start tinkering and messing with the music or the formula.

Chasta: No, you can’t. But you have all kinds of freedom. And once I realized where the freedom was, it opened the door for me.

The magic sauce is what happens between the songs. We all know what we’re going to play. It’s the hits.

It’s the Classic Hits, the Classic Rock that everyone expects, loves, and knows every lyric of. That is our mojo. However, the power is between the songs.

That’s where our personality comes into play: the Bonehead spirit, that rebel attitude. I feel like it’s what has always given PD after PD and year after year, that kind of rebel attitude, that energy that exists.

So, I’ll write imaging around that. If there is a Guns N’ Roses song in a movie, I’ll write, “as heard in” blah, blah, blah, and then marry that pop culture moment that’s happening in the theaters right now with a song that may be 30, 40 years old. I’m marrying something big happening right now back to our radio station. And I think that’s important.

JL: Many programmers in Classic Rock, me included when I was doing it, struggled with integrating the 90s product, which was sonically so different from the rest. How’s that working for you?

Chasta: No one outside the Bay Area wants to hear that the Area is special. But the truth is, it is a special market. We’re not afraid to hear Metallica at 8 a.m.

Nobody’s fazed by that here. When you throw Soundgarden in, Alice in Chains, and Stone Temple Pilots, we’re having them at our L&T Ball this year. Our big concert of the year is with Stone Temple Pilots, a 90s band.

I don’t think we’re as shocked by that. It works for us. We usually have one to two 90s songs an hour.

Now, is there a strategy around where those are? Sure.  I make sure that there is a balance,

There’s a delicate balance between 70s and 80s and pre-74 and 90s rotation. And I do that by hand. Every single song that goes on the air, I’m placing by hand.

I’m very cautious about the sonic energy from making a jump from a 70s song into a 90s song. That’s 75% of what I do: music management. And the 90s are at the forefront of my brain to ensure it sounds right.

JL: Hold on a second. Did you say you hand-place every single song?

Chasta: Oh yeah, I’m a maniac. I’m an absolute maniac. I live in our music scheduling system. I place all the songs. I schedule all the songs every day.

Then, I have my APD, which is also my secret sauce. He helps the whole world go round, Danny Delmore, AKA Baby Huey. I do the first pass. I have him do the second pass, which we call massaging. Then I do the third pass. By the time the day is done, each song has been examined three times.

JL: Let’s wrap up here with anything you want us to know about you or the station I haven’t covered.

Chasta: I’m proud of the Bones’s local and live element. All my jocks are here, notwithstanding Steve Gorman, but all of my jocks are live and local and incredibly invested in our community.

I have a local music program. Saturday night, three full hours of live and local programming.

It’s about the Bay Area music scene, metal, and active rock. I think there’s going back to the layers of Boneheads, our listeners. I think this radio station has a lot of layers and a lot of potential.

And I’m so excited to continue to tap into what that potential for this brand is.

Listen to The Bone here.  Find them on Facebook and Instagram and X. Connect with Chasta here.

Mike Tirico: Doing the Olympics is ‘A Lot Like Groundhog Day’

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While the Opening Ceremony has not yet taken place, the 2024 Paris Olympics have already gotten underway. Broadcast crews are on-site and getting ready to cover a spectacle with hundreds of events and thousands of athletes. The person who will lead the coverage for NBC to the U.S. audience is Mike Tirico and he joined Dan Patrick live from Paris today on The Dan Patrick Show.

Tirico showed up on the Zoom with the Eifel Tower in the background and after he and Patrick talked about some early happenings in Paris, they began talking about how one prepares for such an event. Patrick asked Tirico to talk about his strategy as far as covering the Olympics overall.

“You did this for so many years and you know that the backbone of the Olympics and the success of the Olympics is the Olympic research team,” Tirico said. “They have incredible information on every sport. 10,000 plus athletes. There’s no way we’re gonna know most of them. But you want to become familiar with the big ones, familiar with what the big storylines will be. This is my fifth now, the fourth doing primetime, and the best way to do it is to know where to access the information at each time.”

Tirico says while you are aware of what is ahead, it is best not to try and cram for everything at once, rather break it up into smaller portions.

“I have an idea of what’s coming down the road,” he said. “But every couple of days, you kind of bite it off in chunks and you get involved in what’s going on at the moment. So, for now, it’s the opening ceremony and when that gets done, we’ve already turned our attention to Saturday and what’s gonna be happening during the daytime and in primetime. Just kind of keep that cycle going.

“It’s a lot like Groundhog Day. It’s the same deal over and over for two and a half weeks. You get up at the same time, you work out at the same time, eat the same thing at the same time. But it’s fun. You feel like everybody’s in the marathon with you and that’s the cool part of it for all of us.”

The two then talked about how something like what happened four years ago with Simone Biles being unable to compete changes the storyline when you were expecting for it to be more about her becoming one of the more decorated U.S. athletes. Tirico also highlighted some of what he is looking forward to early on in the competitions and he mentioned some early challenges Katie Ledecky will have starting this weekend.

“You never know when an athlete, big name, big stage, big moment, and it doesn’t happen for them,” Tirico said.

Before they wrapped the interview, Patrick asked Tirico which of the Olympic sports was most confusing to him and he said the breakdancing because it will be confusing to people how it is scored. He also said he has had a tough time fully understanding rugby.

Tirico also added, “There’s one sport that we don’t see enough of that I love, that I really think the U.S. should be better at…it’s team handball.”

Michelle Beadle Reportedly in Discussions to Co-Host ‘The Carton Show’ on FS1

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Since Craig Carton joined FOX Sports two years ago to host The Carton Show, the program has been presented in various iterations. Over the last several months, Carton has worked alongside a panel of various analysts, including Willie Colon, Tim Hardaway Sr. and LeSean McCoy. Additionally, David Jacoby, former co-host of Jalen & Jacoby on ESPN, started working on the program in the same role after initially serving as a producer. Michelle Beadle, the host of Run It Back for FanDuel TV and co-host on SiriusXM Mad Dog Sports Radio’s Beadle and Decker, is now reportedly in serious talks to join The Carton Show in a co-hosting role, according to a report from Ryan Glasspiegel of the New York Post.

No deal has been finalized, and it remains unclear if it would lead to an alteration in the assemblage of talent working on the program. Beadle started hosting on SiriusXM last year with Cody Decker, who was the co-host of The Carton Show during its first year airing on FS1. Outside of these ventures, she is a co-host of a Wondery podcast with Peter Rosenberg. It remains unclear if her other roles would be affected if she were to join FS1.

Beadle previously worked on ESPN’s NBA coverage as host of NBA Countdown and also spent time hosting Get Up with Mike Greenberg. She also co-hosted a podcast with The Athletic and has contributed to local television broadcasts for the San Antonio Spurs.

Adding Beadle to the FS1 lineup would signify another change as Skip Bayless reportedly exits from Undisputed and the network. Future plans for that program, including whether or not it continues with its current branding, are reportedly still taking shape. Moreover, there are reportedly plans to expand both Speak and First Things First, the latter of which is co-hosted by Kevin Wildes, with whom she worked while at ESPN. Beadle also worked with FS1 executives Charlie Dixon and Whit Albohm on the show, which she co-hosted with FS1 host and founder of The Volume, Colin Cowherd.

FS1 is currently distributed to 67.9 million homes, a number that has declined because of augmented rates of cord cutting in the United States. FOX Sports is set to embark on another year of National Football League broadcasts and will also continue to show Big Ten Football games and the Major League Baseball postseason in the fall.

Mike Felger: Sports Radio Has Remained Relevant When Other Mediums Have Faltered

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Mike Felger has seen the sports media scene change drastically during his more than three decades in the medium. But the staying power of sports radio during that time period has been a welcome one for the 98.5 The Sports Hub stalwart.

During an interview with The (Nantucket) Inquirer and Mirror, Felger was asked about how sports media has changed since he began his career. He noted that before WEEI burst onto the scene in the mid-1990s, the space was dominated by the Boston Globe and the Boston Herald sports sections.

“Then the cable channels, certainly NBC Sports Boston, started doing their programming, and the Internet changed everything,” Felger said. “But the one thing that I think that has stayed top of the board in terms of relevance is sports radio. Sports radio has hung in there where newspapers haven’t, so lucky for us, that’s still a thriving medium.”

Mike Felger added the budgets of for sports media entities just simply no longer allow for coverage that once dominated the industry.

“When I first started, there were big sports departments, tons of reporters, multiple guys covering games and teams, and going on the road covering every game. Now that’s been really reduced, there’s only a couple of guys who travel to any given Red Sox game.

“I feel the nature of the reporting has totally changed, too. When I started and I was a newspaper writer, most of the guys who covered the team were there to sort of challenge the team or provoke the team, be critical of the team. And I think now it’s totally changed. Now I feel guys that cover the team are mostly defensive of the teams that they cover and really help protect the team against outside criticism.”

Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings

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Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.

Monthly

Akron

Country WQMX 6.4-7.5

Rock WONE continues a downward trend of 5.4-5.1

Hot AC WKKD drops 3.7-3.0

Bakersfield

Country KUZZ leads the way 8.8-8.6

Rhythmic Top 40 KISV off 8.9-8.4

Top 40 KKXX grows 2.4-3.3

Charleston, SC

Urban AC jumps 7.3-9.7

Urban Top 40 WWWZ gains 6.5-6.9

Country WEZL is up 5.3-5.8

Harrisburg

Classic Hits WRVV up 6.4-7.6

Country WRBT drops 5.4-4.2

Urban Top 40 WHKF gains 3.4-3.9

Omaha

Country KXKT drops 9.9-8.6

Classic Hits KGOR gains 7.6-6.9

Rock KEZO is up 4.4-4.7

Spring Quarterly

Canton

Classic Hits WHOF flat 6.3-6.2

Classic Rock WRQK up 5.4-5.6

Hot AC WHBC up 3.2-3.4

Hagerstown

Rock WBHB up a massive 4.5-7.1

Country WAYZ drops 9.5-8.2

Classic Hits WWEG grows 7.2-7.8

Lancaster

Country WIOV up 6.8-8.4

Top 40 WLAN grows 4.7-5.1

Rock WQXA falls 5.7-4.3

Lincoln

Classic Rock KTGL gains 6.4-8.2

Top 40 KFRX falls 6.8-6.3

Hot AC KBBX off 6.4-3.8

Myrtle Beach

Country WGTR up 7.7-8.4

Classic Rock WYAV gains 6.0-6.5

Urban Top 40 WDAI off 5.5-4.6

New London

AC WBMW leads the way 8.7-9.5

Country WCTY off 9.2-7.4

Classic Rock WNLC gains 3.4-4.8

Wilmington

AC WSTW gains 6.2-7.1

Country WDSD up 1.6-2.4

Country WXCY steady 3.7-3.6

York

Country WGTY up 9.6-11.6

Classic Hits WSOX grows 6.8-8.3

Rock WQXA off 7.9-6.3

Gene Peterson, Former Houston Rockets Radio Voice, Dies

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Gene Peterson, who served as the radio voice for the Houston Rockets for more than 30 years, has died.

“He loved his job, the Rockets, he was fiercely loyal to his family,” his son, Todd Peterson, told the Houston Chronicle. “He loved golf. And in his later years, fell in love with the Astros. Even in the hospital, they put it on for him. He really fell in love with them. He watched every game.”

According to Peterson’s son, he had developed lung cancer that spread to his liver and gall bladder before suffering a fall two weeks ago that led to a hospital stay.

Craig Ackerman, who succeeded Peterson on the Rockets Radio Network before moving to the television booth, argued the longtime voice should be in the Basketball Hall of Fame.

“I’m frankly surprised that he and Jim (Foley, Peterson’s longtime broadcast partner) are not at this point,” Ackerman said. “Gene had the quintessential voice for broadcasting, deep, baritone, everything you put in a textbook, he checked all those boxes.”

During his career, he spent 33 years as the radio voice of the Houston Rockets before retiring in 2008. He had also previously served as the radio voice of the South Dakota State University Jackrabbits, along with other radio positions in Eau Claire, Wisconsin; Albuquerque, New Mexico; and Kansas City before settling in Houston as the Sports Director at KPRC-AM.

Gene Peterson was 83. He is survived by his wife of more than 60 years, Marsha, and their three children.