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PGA Championship Final Round on CBS Averages 4.9 Million Viewers; Up 10% Over Last Year

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The television ratings for the final round of the 2024 PGA Championship have come out and saw a 10% increase over last year’s event. The final round averaged 4.958 million viewers according to information provided by CBS.

Xander Schauffele won his first major championship by one stroke over Bryson DeChambeau and as he did, the broadcast peaked with 8.421 million viewers tuning in to see an exciting finish with a solid leaderboard. The final hour of the broadcast, from 6:15 p.m.-7:14 p.m. ET averaged 7.764 million viewers.

Not only did the linear broadcast find success, the stream on Paramount+ was the most-streamed PGA Championship with double-digit year-over-year growth in households, minutes and average minute audience.

Additionally, ESPN averaged 1.6 million viewers for second round coverage on Friday, which was an 18% increase over 2023. The broadcast peaked with 2 million viewers. Friday was the day No. 1 player in the world Scottie Scheffler was arrested making his way into the golf course.

Fox News Continues to Lead Cable News in Several Digital Metrics

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For the 38th consecutive month, Fox News Digital finished April as the leader in multiplatform minutes.

During the month, the network saw 3 billion multiplatform minutes, 1.5 billion multiplatform views, and 105 million unique visitors, according to Comscore. The 105 million unique visitors figure is a growth of 2% compared to the same month last year.

An additional 5.6 million users utilized the Fox News app during the month.

The New York Times eclipsed the cable news giant in total multi-platform views with 1.55 billion, which represented a 28% jump in year-over-year results.

Fox News led news networks in social media interactions with 24.8 million. That, according to Emplifi, marks the 116th consecutive month the network has been on top. Its Facebook interactions were up 37% month-over-month, which also garnering more than 161 million view views on YouTube.

FOX Nation Show Hosted By Sean Hannity Out to Fast Start

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Earlier this month, FOX Nation debuted the first in-depth project hosted by Sean Hannity for the streaming platform. That program has gotten off to a fast start.

Outlaws & Lawmen: The West has been the top-performing show on the service since its May 8th debut. The four-part series focuses on the true stories of Wild West outlaws and law enforcement officials.

After the release of its first two episodes, the Hannity-led program is the best-performing show at FOX Nation since Liberty or Death: Boston Tea Party, which was hosted by Hollywood star Rob Lowe for the service, when comparing unique viewing devices.

The program features the myths, legends, and truth about Wild West outlaws like Butch Cassidy, Bass Reeves, and Billy The Kid, among others.

“As our viewers know, I am a strong supporter of our men and women in law enforcement and I look forward to spotlighting a period of time that is pivotal in their origin,” Hannity while announcing the debut of the series.

John Murphy Wanted to Go Out on His Terms as the Voice of the Buffalo Bills

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It’s always hard to say goodbye to a job that you love, especially when it’s under unfortunate circumstances. The Buffalo Bills organization and their many fans throughout Western New York were saddened to find out a couple of weeks ago that longtime Bills radio announcer John Murphy would be stepping away from the play-by-play position after 35 years in the radio booth.  Murphy spent 16 years as a color analyst and 19 years as the play-by-play announcer, but he continues to recover from a stroke that he suffered on January 1st 2023.

For the veteran broadcaster, the reality set in that it was time to step aside.

“I’m disappointed,” said the 67-year-old Murphy during a phone conversation last week with Barrett Sports Media.  “I’m nearing the end anyway, but you’d like to go out on your own terms and finish the way you want to finish and I’m not able to do that.  It’s disappointing but by the same token, there’s no way I can do the games talking the way I currently talk so I think it makes sense.”

Not long after the announcement, there were people, including former players Stevie Johnson, Alex Van Pelt and Ryan Fitzpatrick, who reached out to “Murph” to share their feelings about him.  Murphy also heard from so many fans and that was overwhelming to him to find out just how much he meant to “Bills Mafia.”

“It meant everything really,” said Murphy who was inducted into the Buffalo Broadcasters Hall of Fame in 2019.  “I guess I never appreciated the fact that the fans were paying that much attention.  You do this for so long and your kind of alone with the four or five who are on the air and honestly you don’t think anybody is listening. It’s pretty important, I guess, to people and that makes it fun, and it makes it gratifying for me.”

From a personal standpoint, Murphy was extremely important to me when I was a student at Buffalo State College (now Buffalo State University) from 1985 to 1989.  Nobody in my family had ever been in broadcasting but it was my dream to do it and every young broadcaster needs a mentor.  I’m proud to say that Murphy was one of them during my college years always willing to talk to me when I would see him at games that I covered for WBNY, my college radio station.

Words cannot describe what this man meant to me and my career.

We shared a lot of good times back then, especially when he hosted a sports talk show on WBEN and I would be a frequent phone caller “Peter from Porter Hall at Buff State”.  I can’t tell you how many times I would call in to the trivia contest and the prize always included tickets to a local sporting event and a bucket of chicken wings from “Rooties”, a popular restaurant in the Buffalo area back then.

To this day, it has been an honor and a privilege to call him a friend and to be able to stay in touch.

For Bills fans, it was an honor and a privilege to have a true professional like Murphy in the broadcast booth.  As the color analyst, he worked with legendary Bills play-by-play voice Van Miller from 1984 to 1989 and then again from 1994 to 2003.

“Van was great,” said Murphy.  “I learned so much about not getting in the way of the play-by-play announcer and letting him have his time and enough time to set up the play and to finish the play.  It was great to see him do that, and I learned a lot.  I learned almost everything from Van as far as the right way to do things.  He will never be matched as far as I’m concerned with the play-by-play job he did here.”

Following Miller’s retirement, Murphy slid over to assume the duties as the play-by-play voice in 2004.  It’s never easy to replace a legend, but that’s what Murphy did, and he was well prepared for the task at hand.

“I had huge shoes to fill,” said Murphy.  “I feel like, 19 years later, I’m still working on filling them.  I don’t think I ever matched what he did and the way he painted the words.  It was a great education and a great way to learn how to do it the right way.”

Miller was the Bills’ play-by-play voice through the glory years of going to four straight Super Bowls following the 1990 through 1993 seasons.  After Murphy took over as the “Voice of the Bills,” the great moments were few and far between.  In fact, the Bills suffered through a 17-year absence from postseason play, an era of futility that ended in 2016.

After a long wait, Murphy was finally the voice of a Bills team that was making Buffalo sports fans talking proud again and giving them a reason to shout.

“We had a rough go,” said Murphy.  “I was the voice of the playoff drought.  To break through that threshold and to get in the playoffs each of the last five years now has made all the difference in the world.  It’s a different game when the team is a contender and the Bills have been contenders for five years now so that’s been good and good to see.”

A native of Lancaster, New York and a graduate of Syracuse University, Murphy was able to spend his final seasons with the team calling some incredible moments, many of them that brought Bills fans out of their seats at Highmark Stadium but also a few that ended their seasons before being able to get back to a Super Bowl.

There are a couple of moments that stand out.

“There was Taron Johnson’s interception against Baltimore (AFC divisional playoff 2021) in the playoffs which he ran back 101 yards for a touchdown,” recalled Murphy.  “That was an incredible play.” 

That was a great moment but there was also a sad moment that he will always remember.

“The game that sickened me the most was the loss at Kansas City that went back and forth with Mahomes and Josh Allen,” said Murphy of the classic 2022 AFC Divisional Playoff game won by the Chiefs in overtime 42-36. 

“With 13 seconds to go, Josh had the lead, and they gave up the lead and lost to Kansas City.  That was a bitter loss, but it was really a fun game to work.”

As Murphy steps away from the booth, Chris Brown is expected to be named the new radio voice of the Bills.  In Murphy’s absence, Brown finished up the 2022 season and did play-by-play for the entire 2023 season.

Murphy, who had to replace a legend in Van Miller, believes that Brown is the right man to fill his shoes.

“I’m happy for him,” said Murphy.  “Chris has a great understanding of the way things work in the league and the way players are acquired and signed and he does his homework too.  I think he’s great and will do a great job.”

While Murphy has stepped away from the play-by-play duties, he still hopes to be a part of the Bills’ gameday broadcasts.  If his speech improves by September, the plan is for Murphy to provide one or two-minute features on the pre-game show.

“I hope so,” said Murphy.  “That remains to be seen but I’m hoping that’s the way it goes.”

And so is everyone in Western New York that has been accustomed to hearing Murphy on the broadcasts for so many years.  Aside from the continued excitement about the Bills being a perennial playoff team, Murphy shares in the excitement of the organization and the fans about the new stadium that is currently under construction.

Without an agreement for a new home in the Buffalo area, there was a good chance that the Bills would have been forced to relocate to another market.

“You drive by there and you can sense that this is real and this is happening and the Bills are here to stay,” said Murphy.  “It’s very exciting and very exciting to see that the Bills are implanted in Western New York for years to come now.”

I mean no disrespect to so many other radio play-by-play announcers in the NFL, but I have to admit something. Whether it was my time at SirusXM NFL Radio or my current run at Infinity Sports Network (formerly CBS Sports Radio), I always looked forward to working on an NFL Sunday, Thursday or Monday and using John Murphy’s play-by-play calls on my updates.  As long as the Bills won, I always used his highlights.  I’ll miss those calls (but not the ones when the Bills beat the Jets) and so will Bills fans. 

Here’s hoping for his health to continue to get better and that he could still be a part of the Bills broadcasts in some small way going forward.

Seller to Seller: Scott Speropoulos, Audacy Memphis

Sometimes when you meet people, you just know immediately they’re someone you could hang out with, watch a game and have a beer (or two). Scott Speropoulos, the General Sales Manager for Audacy’s four stations in Memphis is one of those. He is high energy, a great talker and comes complete with that great southern charm and accent.

Scott knows a thing or two about media sales, too, something he has been involved with in some capacity for most of his 25-plus year career.  He started in radio as a remote coordinator before going to work for a startup television station. Along the way, he sold print as well, managed in radio, managed in print, was a Director of Sales in television and then the pandemic hit. That’s when Scott decided, “It’s time to come home, I’m back here again.”

At the end of 2020, Speropoulos returned to the group of stations he had been with from 2005-2007, which now includes 92.9 ESPN the dominant sports radio station in the market.

When asked what made him a great seller when he was getting started, he said, “I just got out there and hustled. The Director of Sales from another station called me and said, ‘Everywhere my people go, they are finding your business card, so you are going to come work for us.’ Just getting out there and hustling and getting my name built and my reputation and I tried to meet with as many people as possible.”

Speropoulos talked about what led him to pursue management opportunities after he had been selling television for six years. He said selling the television station started to feel a little bit like “Groundhog Day.” He said he looked to his younger days as an athlete and thought about how well he generally had performed under pressure.

“I was that guy when it’s fourth and long and no time left, give me the ball,” he said. “The TV station had people who had been there for a long, long time and they were not planning on retiring any time soon. And it just so happened the radio stations I had started with needed a National Sales Manager and had me come over and sell for a year and then I got the NSM role…it was just that personal challenge of taking the next step in my career.”

Clearly Speropoulos has seen many changes in our business since his sales career began back in 1997. “Back when I started, it was you buy a spot on TV and you sprayed and prayed,” he said. “Now, we’ve got so many digital capabilities where I can take more of that sniper approach. Tell me exactly who you are looking for and I can bring you those people…I can get those people without you having to waste advertising dollars on people that don’t make sense for you.”

He talks a lot about the culture of the Audacy Memphis office and says the group of air talent he works with do a great job working with the sales team and their clients.  “I am lucky because my guys here, the culture we have here is everyone is pulling on the same rope together, we all want to help each other.”

Speropoulos recently grew his sales team by one and said he found a lot of people applying who seemed scared about commission sales and “wanted everything guaranteed.” He said being a big fan of former Alabama head coach Nick Saban, it is all about discipline with him when it comes to who he is looking for.

“I can teach you sales, but I can’t teach you self-discipline. It’s someone who makes those decisions every day and knows that it’s five o’clock but goes ahead and makes that extra call. And someone who is willing to constantly learn because the world of digital changes every day. There is going to be something new that comes out tomorrow and they’ve got to be able to adapt. We can’t have anyone who is just set in their ways and says they cannot sell digital.

“It’s being disciplined. It’s making those right decisions. You have the autonomy to go to lunch whenever you are ready. Are you going to take that hour and a half lunch, or do you take a lunch where you could make an impact somewhere? Am I going to make cold calls today or am I going to push that off until Friday?

“It’s the person who makes the strong decisions and the tough decisions that hold themselves accountable. I can’t babysit you. I can’t be as tough on you as you are going to be on yourself so that’s what I am looking for, someone who is going to hold themselves accountable, someone who is going to make the tough decisions. Someone who is striving to do better every day.”

92.9 ESPN made a change in afternoon drive a little more than a year ago when Gary Parrish left for a new position and former Memphis Tigers offensive lineman Gabe Kuhn took over. Many times, changes or noise in the industry can rattle a sales team. Speropoulos said he always tells his team to focus on what they can control.

“Focus on the strategy that we have put in place for that specific client and see it all the way through,” he said. “If we stay true to what we put in place that we know is going to work, who cares if the DJ leaves tomorrow. Our goal is to help them grow their business and bring them quality consumers. If we stay true to what we believe in, all that other stuff is noise.”

Scott believes today the key is for sellers to work with clients to drill down on what their ideal target is before creating a campaign and then pick the best products that fit how to reach that person. He also said sellers have to remain on top of the changes and new products that can help their clients.

“There’s going to be new technology that we haven’t even fathomed yet that we are going to be able to utilize. So, it’s staying on top of our toes, staying educated and embracing the change as it comes.”

When asked what he does to keep it fun and rewarding for his sales team he said, “In my group everyone is a little different. Some like trophies, some would rather just go out and have a beer.

“People don’t care how much you know until they know how much you care. I care about every single person here and I make sure they’re happy and I put their needs ahead of mine. We have a great team. They care about how we achieve as a team.”

They have achieved quite a bit since flipping to sports in 2009 and seem headed for continued success with Scott Speropoulos heading up the sales team. He is all about the team and nobody, as they say in the south, getting ‘too big for his britches.’

How WTOP Consistently Became Radio’s Top Revenue Generator

Last week, BIA Advisory Services revealed the top 10 radio revenue-generating stations for 2023. In what has become as expected as the sun rising in the East and setting in the West, Hubbard Radio’s WTOP was once again the top earning station for the year.

The projections claim WTOP earned $66.3 million in revenue for the year, which is nearly $25 million more than second-place KIIS-FM in Los Angeles. It was the ninth consecutive year the Hubbard Radio all-news brand took home the top spot, and the 13th time in the last 14 years it held first place.

It would be easy to question just what the secret formula is that leads the brand to the mountain top each and every year, but WTOP Senior Vice President and General Manager Joel Oxley believes it’s a relatively simple formula.

“We’re out there trying to work out marketing solutions and find marketing solutions for clients. We do everything we can to make sure to get things that work for them,” said Oxley.
“And whether that be WTOP just on the radio, or digital, or any number of different types of events, or more sponsorable things, we want to move the needle for them. So we’ve been concentrating on results for a very long time and working with clients to do that.”

That pure, unadulterated commitment to providing solutions for their advertising partners requires the brand to be early adopters of emerging platforms.

“We have to be extremely innovative to get in front of them. Most of the clients have heard it all,” continued Oxley. “You can’t just go in there and present. You have to go in and have a good conversation with them and try to uncover what their needs are and where you can help. Sometimes there’s not a good fit, but most of the time — with all the assets that we have, meaning digital, radio, and online, our websites — there’s a lot of different answers that we can come up with that will hopefully move the needle for somebody.”

A cynic could quickly dismiss the brand’s near-constant success as simply receiving millions in agency buys as a byproduct of being one of the top-rated stations in the eighth-largest media market in the country.

But that isn’t the case with WTOP.

“We’re now over 70% direct,” revealed Oxley. “While we always want to work with agencies and love working with agencies, that situation has just changed over the years. There’s not the amount of avails that there used to be, so we’ve had to go out and be very creative and work really hard and make sure to do the numbers.

“You got to prospect well, and then you’ve got to make a lot of outreaches. Then you’ve got to get a ton of appointments to hopefully get to the proposal stage to where you can close something. And then you’d have to make sure you deliver results because we’re dealing with people or CMOs and marketing directors and business owners who need to make sure that they’re getting results. That’s what we’ve concentrated on for decades here. We just keep after it.”

Despite being mostly focused on direct sales, WTOP — and sister station Federal News Network — also benefit from being in the nation’s capital, especially from federal contract advertisers interested in reaching employees of the federal government.

“That is something that we’ve worked really hard at,” Oxley said of the company’s relationships with the different advertising audience that many stations don’t have. “The combination of WTOP and the Federal News Network is a real good one.”

Oxley was quick to praise the station’s Director of Sales, Matt Mills, for his role in leading the station to be radio’s top-billing station year after year. He credited the consistency of working together for nearly 25 years as a driving factor in the continued revenue success.

And while the brand is focused on serving advertisers, that doesn’t mean that Oxley or Director of News and Programming Julia Ziegler lose sight of the fact that they also need to remain focused on serving Washington D.C. news consumers, too.

“It’s definitely a fine line to walk and we’ve spent a lot of time trying to figure that out,” admitted Oxley. “But one of the things we’ve realized over time is that we’ve actually had to go and do fewer minutes of advertising over time. We’ve just had to because, when you look at the broader landscape well beyond radio, you got to understand that there’s an awful lot of media out there that has a lot less advertising. And we’ve got to make sure that we’re at least somewhat competitive with the other media out there.”

Jonathan Hood: ‘I Don’t Understand the Chip on the Shoulder from John Schriffen’

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The Chicago White Sox have not been much to talk about this season; however, their new television play-by-play voice has been talked about a lot in the first quarter of the baseball season. John Schriffen had big shoes to fill when he took over for fan-favorite Jason Benetti and some have been critical of his upbeat style while others have taken him to task for particular things he has said. This was a topic on the Kap & J. Hood morning show ESPN Chicago with Daniel Kaplan and Jonathan Hood.

Kaplan and Hood played a recent clip of Schriffen where fill-in analyst Gordon Beckham had made a mistake during an ad read. After the read Schriffen remarked, “If any of those radio losers clip it and try to make fun of you, nobody cares about them anyway.”

“That is one of the stupidest things I’ve heard…that’s just a dumb comment, dumb,” said Kaplan.

Hood added, “He has, what I consider to be a dream job. To be the voice of a team is just amazing. People turn to you, especially during these dark times for the White Sox, for some optimism, some entertainment, some hope. And you decide that you want to be able to take time out of the broadcast to address criticism that you’ve received as the voice of the White Sox?

“…You always have big shoes to fill when you are the new guy. And so, for you to step on the rest of the Chicago media, saying people that clip things you say are ‘radio losers’ and ‘they don’t matter’ you’re not currying favor with your listeners or the people that are supposed to be here to support you.”

Kaplan added, “All you did was set yourself up for that to be another drop that continues to get played on multiple stations.”

Hood talked about the difficulty of being in a new market and mentioned Benetti had not had the smoothest of transitions taking over for Hawk Harrelson. Still, Hood said he is just not understanding why Schriffen would go after the media. Hood said, “I don’t understand the chip on the shoulder from John Schriffen…I don’t get that, I don’t understand that…No one is out to get John Schriffen…he is new to this city, he is new as a White Sox broadcaster. What I would say to him is “what is the point of all of it if you’re arguing with The Score or you’re arguing with us about clips?’ How about just focus on being the best broadcaster you can be.”

Kaplan later said he would probably react similarly to how Schiffren has to some of the criticism saying, “I actually sort of respect Schriffen doing it, I just think he did it in the wrong place. You shouldn’t do it on the broadcast.”

Hood added, “It’s just not been a good start for him.”

Fred Toucher Takes a Jab at Rich Shertenlieb

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Boston radio had a major change this morning when former 98.5 The Sports Hub host Rich Shertenlieb started his new morning show, The Rich Shertenlieb Show, on 100.7 WZLX. Shertenlieb was paired with Fred Toucher for 17 years before leaving the station just over six months ago.

On his debut show on the classic rock station, Shertenlieb addressed a feud he had with his former employer over access to social media accounts which he says were personal accounts he had started. He said he spent “five figures” with an attorney but then gave up and gave access to the station. “My rationale was this,” he said. “Instead of me spending all that money paying attorneys to fight this why not spend that money in a much better place…The minute I get back my 150,000 followers…I am writing a check to the Dana Farber Cancer Institute.” Shertenlieb’s X account currently has 18,000 followers.

Fred Toucher and Rob ‘Hardy’ Poole came out of a break during Toucher & Hardy talking about how someone told Toucher old promos for Toucher & Rich had accidentally aired that weekend and joked about putting their boss “on blast.” Then Toucher says, “At 8:20, a new bit ‘Putting You on Blast.’ I put you on blast and then I give a nice chunk of change to charity and let you know all about it…If you listen to me, I’ll give you a chunk of change to charity.”

Shertenlieb hosts his new show with Boston television personality and sportswriter Michael Hurley on a full-time basis and has a rotating cast that includes former New England Patriot Ted Johnson, Charlotte Wilder, formerly of FOX Sports, ESPN and Sports Illustrated and Mike Giardi of the Boston Sports Journal.

Jim Rome Announces Launch Date on X will be May 28

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Jim Rome announced back in February he was ending his simulcast with the CBS Sports Network and that his show would go dark on video “for a short period of time.” That short period turned out to be about three months and will end on May 28 when the show launches a video stream on X.

Rome announced on his show today, “Tremendous news, tremendous news and I’ve been waiting but I am finally ready now to announce it…This radio program is going to launch on the X platform a week from tomorrow, May 28th…That’s how you can watch the show going forward on the live stream on X.”

Rome stressed that nothing changes as far as how people can listen to the show on one the many radio affiliates across the country or on SiriusXM. “But, if you want to watch this show, the live stream begins a week from tomorrow on the X platform,” he said.

Rome introduced the hashtag, JimRomeOnX, and told his fans they “have a much better chance of getting your post read and seeing your post on the stream as it is impossible for us to get to all of them anyway.”

“Tuesday, a week from tomorrow is the big day,” Rome said. “It is go time. We are all fired up. It is finally going to happen. We have been building this thing since the end of Super Bowl, we are finally ready to roll it out, or we will be a week from tomorrow, I am hyped. Make sure you’re a part of this. It’s going to look great. If you’re seeing this now you are getting a taste.

“We will be streaming for the first time ever. As many of you know, I have been on cable, some national TV, but we have never even streamed our content, ever.”

Rome then gave his fans a quick look at what the studio will look like for the X live stream, a screengrab of which is the featured image on this story.

Caleb Hatch No Longer Program Director, Morning Host at 1380 The Fan

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Caleb Hatch, who was the Program Director and morning show co-host at 1380 The Fan in Fort Wayne, Indiana, announced via his LinkedIn page that he is no longer with the Federated Media station and has not been since May 8th.

“May 8th was my final day at 1380 The Fan and Federated Media,” he posted. “I’m grateful to have had so many opportunities provided to me over the past 7 years, from starting as a news anchor and talk show producer to eventually serving as a sports talk show co-host and program director.” He thanked several people and then added, “Now, I am looking forward to growing into a new role this summer as my family also grows this fall.”

Hatch had been the Program Director since August of last year. He was co-host of Caleb and Kenny in the Morning which aired weekdays from 7 a.m.-9 a.m. ET since September 2022.

BSM has been told by a source close to the situation that WOWO Assistant Program Director Josh Williams is now programming 1380 The Fan.