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Hollie McKay Has Seen The Good and Bad of Foreign Conflict

Young, slender, and tenacious, Independent Journalist Hollie McKay has dedicated her career to immersive war and foreign relations storytelling but the job doesn’t come easy.

“It’s something you have to be willing to fight for,” she said over Zoom. Since 2006, Hollie McKay has traveled the world, chasing some of the biggest wars and foreign conflicts of our time, spending much of her career in countries like Syria, Afghanistan, and Ukraine.

Growing up in North Queensland, Australia, McKay never saw writing as a career. She wanted to be a ballet dancer. At 18, a broken ankle changed those plans. “I sort of had to go back to school and to university, got bored a little bit, and ended up going to New York to finish my degree.”

A “random” internship turned into her zealous passion. “It’s all a really big baptism by fire,” she recalled, “I really had to kind of teach myself what journalism was in many ways, because it predated the social media era.”

Her internship was with the then up-and-coming Fox News Digital department, a place she stayed for 14 years. “You could write, you could get a byline, you could go out and do things, I found that to be really sort of fascinating and do it all sort of in that real-time,” McKay said.

Beginning in Los Angeles she covered everything from The Oscars to the courtroom but travel ignited a passion. “[I] was just very interested in the foreign space. And that was more out of curiosity than anything because I felt like I was learning things that I should have learned in school, things that I felt like, why didn’t I know this if I didn’t know this? How many other people didn’t know this?”

For Hollie McKay, reporting on a foreign conflict without her boots on the ground was not an option. “I wanted to go to these places and live with people and spend as long as I could really there and be part of their communities,” she said.

Becoming a part of the community is what distinguished her stories from those of other journalists of our time but it does have risks.

Danger is always present in a war zone but it rarely, if ever, fazed McKay. “I always felt quite comfortable in places that I think the majority of people would probably want to have no part of,” she said.

From 2014-2019 she documented the rise and fall of ISIS, spending much of her time in Syria and Iraq. Her presence in the region allowed millions of readers to comprehend the human toll of war. Her reporting also gave life to a character in the video game Call of Duty: Modern Warfare.

“They sort of called on me to give them a little bit of my human experience and storylines and I guess, make the experience of that video game a little bit more human-based as opposed to very military,” she said.


She brought the human experience again in 2020 when the Taliban took over the Afghani government. “You just sort of saw the Taliban coming in on motorcycles and shooting in the air. And and that was that. There really was no resistance,” McKay recalled, “We certainly didn’t know how the Taliban was going to respond to a woman, to a journalist, to a Westerner. And it was a lot of unknowns.”

The Taliban let her stay for several months before she left on her own accord in December 2020 saying, “It was probably the most rewarding aspect of my career. I think, in that I felt like I could really be there in that very crucial moment and document what was happening and document the changes as they were happening in real time.”

She criticized media coverage of the takeover, saying “You look on social media and you see sort of very alarming stories and headlines, which, some of it is true, but an awful lot of it was just not. So it highlights for me the importance of having that on the ground perspective and experience.”

In contrast, her coverage of the War in Ukraine just a few months later was jarring. “I did find it to be a kind of stressful, overwhelming experience. And it highlighted to me that the challenge actually, of working independently,” McKay said.

However, she stressed the importance of independent journalism saying, “There are so many different agendas and backgrounds and my goal with it is to be able to come with something without sort of any political background or bias in that and to hopefully deliver a story that is of interest to people. And that’s at the end of the day, that’s the best that I could do.”

She calls war reporting nothing more than a balancing act saying, “I don’t think that any story is worth you losing your life or someone around you that is helping you, losing their life.” She noted, “I think if you can get to the story as much as you can, while weighing the challenges around it, then that is something that is worthwhile doing.”

While the players at war change, there is one common thread she found for the average person living in a conflict zone. “War is a funny thing in the sense that you really do see the worst of humanity in the bombing and the violence and sort of the ugliness,” she said, “But you also see the good of human beings in that, too. And everywhere you go, you see people supporting one another.”

Reflecting on her nearly 20-year career she made one thing clear, “Nothing was ever handed to me… Everything I did in my career I had to push for.” McKay’s advice to aspiring journalists is to be relentless, “You’re going to have to be prepared to fight. In many cases, you may not make a lot of money,” she continued on with this example, “I was talking to [a friend] and in early in his career, he made less than $10,000 a year. So it’s really a job that you have to be prepared to do it because you really want to do it and you love it and you can’t imagine doing anything else.”

McKay is not sure what comes next, currently, she is in motherhood-bliss, giving birth to a child this year but travel in the future is not out of the question, “I think life is chapters and we don’t want to be stuck in the same chapter forever and we want to continue to grow and branch out and see what else we can do to evolve,” she continued on to say, “I’ll always be connected to wars and humanitarian issues, and I will continue to travel to the best of my ability.”

Hollie McKay is the author of three books, Afghanistan: The End of the U.S. Footprint and the Rise of the Taliban Rule, Only Cry for the Living , and Words that Never Leave You. She is also an Ambassador for Emergency USA and Burnt Children Relief Foundation.

BetQL’s Nick Kostos Wants to Reach More Than Sports Bettors

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To say that sports gambling has become a huge part of the entire sports radio industry would be the understatement of the year. Not to say that sports betting wasn’t discussed on talk shows before it became legal in many states, but the explosion in the last few years has been significant and, in the opinion of Nick Kostos, one of the major players in sports betting content, a long time coming.

“I’m surprised it didn’t become bigger even sooner,” said Kostos, the co-host of You Better You Bet on Audacy’s BetQL Network. “I always felt like it was going to take off. I’m not surprised by how big it’s gotten. My surprise is that it took as long as it did for things to kind of get rolling the way that it has.”

You Better You Bet can be heard on BetQL Monday through Friday from 3 to 7 PM ET. Two hours of the show is now simulcast on the Stadium app while the entire show also airs on Sirius XM. Kostos also does a weekend version of the show on Sundays from 11 AM to 1 PM ET while also hosting a Sunday show on WFAN in New York from 8:30 AM to 9 AM. Additionally, Kostos does a weekly appearance on both Sunday Night Football and Monday Night Football with Westwood One.

Nick Kostos owes a huge debt of gratitude to former Audacy Sports President Mike Dee for initially giving a sports betting show and network a chance back in 2019. What started as just a weekend show and network and survived through the COVID-19 pandemic has now grown incredibly into an operation that has garnered credibility throughout the industry.

Last year, You Better You Bet made Barrett Sports Media’s Top 20 list for national sports radio shows.

“Just to have the respect of our peers in that way is really great,” said Kostos. “My vision when the show started — and I think my co-host Ken Barkley and have done a pretty good job of pulling this off — is the concept of ‘Wagertainment’ which the company has kind of branded the entire network around. Wagertainment, to me, is the combination of smart betting content but we’re also going to make it entertaining and fun.”

“I think that was a defining moment being recognized by their peers and by people in management jobs in sports media that they were a sports betting show recognized in the top 20,” said Mitch Rosen, Vice-President of the BetQL Network and Operations Director/Brand Manager for 670 The Score in Chicago. 

Kostos and Barkley design each show so that it’s entertainment for ardent sports gamblers, novice sports gamblers who are looking for good information, and sports fans who will hear previews of the games they want to watch.

The brass tacks are that listeners will hear content that gets them ready for the game.

Who is going to win? How many points will they win by? Who is going to play and who is not going to play? How is my fantasy team going to do?

“I think that concept has helped us win a little bit in this space,” said Kostos. “We have made a real emphasis this football season on the guests that we have on the show to try and reach a broader demographic by having studio analysts and play-by-play voices.”

The guest list for You Better You Bet includes names like Rece Davis, Adam Lefkoe, Liam McGugh, Brad Nessler, and Tim Brando.

“We’re really trying to reach basically every single segment of people who would be interested in sports betting content,” said Kostos. 

The show, the anchor of the BetQL network, has become the gold standard when it comes to sports betting content and Kostos, an alum of Fordham University’s famous WFUV radio station as well as a former producer at Sirius XM, is a big reason why.

To steal a line from Dwayne “The Rock” Johnson, he likes to “just bring it” every single day and every single show.

“Nick, arguably, is one of the most energetic, knowledgeable, charismatic on-air personalities in the sports wagering betting entertainment business,” said Rosen. “I’ve been in the business a long time and there are not many people who have that kind of passion and energy and knowledge that Nick has. When a show with a great partnership with BetMGM has 23 million downloads plus in a year, it shows you the interest that the fan base has around the world.”

It takes a village for something to be successful and Nick Kostos is surrounded by some extremely talented people on You Better You Bet. Just like Kostos, co-host Ken Barkley comes from a producer background having worked for Scott Van Pelt at ESPN. Kostos views Barkley as a “godsend” and their partnership on the show has grown and nurtured to the point where the program has become the success that it is today.

“Those backgrounds that both of us have in producing have allowed us with our crew and our current producer Alex Fasano to really be able to craft a show that makes sense,” said Kostos.  “There are a lot of good betting content creators and there are a lot of good betting analysts out there. I think that Ken Barkley is as good if not better than anybody else when it comes to breaking down sports betting. Without him, I don’t think You Better You Bet and me are able to get to the point that we’re at right now.”

A big reason for the success of the show is that there is a community feel to it. Many sports radio shows have that office “water cooler” type of feel where two or more people can just enjoy a good sports conversation. You Better You Bet takes it a step further by bringing the discussion to a bigger venue…

Like the one where everybody knows your name.

“I’ve always wanted to feel like Cheers, a place where everyone can go to talk about sports where no one feels left out or like they don’t have a seat at the table,” said Kostos. “You don’t have to show up to listen to You Better You Bet and have a PHD in sports betting. You don’t have to have that knowledge in order to sit down at the bar and talk sports with us.”

Sports betting has just added another layer to the enjoyment of being a sports fan. Some people bet on sports and some people don’t but both groups share the same interests as the game is about to kick off, the puck is about to drop, the opening tip-off is about to take place and the first pitch is about to be thrown.

You root for your team to win, whether it’s your favorite team or it’s the team that you bet on.

“It becomes something that people can consume whether they bet or not because it’s all talking about the games,” said Nick Kostos. “Yes, we’re trying to make money and win our bets but at the heart of it, it’s a sports conversation. Who is going to win the game, by how many points, and what players are going to play well or poorly in the game? That’s something that all sports fans think about on a daily basis.”

Here’s a safe bet: If you tune in to You Better You Bet on BetQL, you’re going to be entertained and educated by Nick Kostos and company. Whether you took the favorite, the underdog, the over or the under or you’re just a huge sports fan, it’s a fun sports community that welcomes everyone who enjoys watching the games.

Sports Media Reacts to Final SEC on CBS Broadcast

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Saturday marked the final SEC broadcast for CBS, as Brad Nessler and Gary Danielson called Alabama’s upset victory over Georgia for the conference championship.

CBS is moving on to become a media partner for the Big Ten for the next decade, but not before Nessler and Danielson could offer their final thoughts on Saturday’s broadcast.

“It’s been quite a ride for us, our entire crew, Gary and I,” Nessler said. “The people that have come before us, all the places we get to see and the people we get to meet and the coaches we get to be around. Some roads have to end somewhere and our road comes to an end tonight with the SEC.”

Danielson credited CBS Sports chairman Sean McManus for developing the concept of a national college football game of the week for a conference and having the vision to make sure the best people were in place. He also complimented McManus for developing the now iconic theme song. The longtime analyst was appreciative of the opportunity to succeed Todd Blackledge, and shared that though CBS’s run deserved to be celebrated and recognized, all he did was his job.

“What we really did is nothing new, and I’m going to steal another line from another network. But I think it’s going to have a pass here,” Danielson said. “What we did was follow the thrill of victory and the agony of defeat.”

“Whether you were in your favorite bar having a beer or in your easy chair at home or watching us on your streaming devices, whatever, we want to thank you, the fans, the viewers, everybody that’s been with us every Saturday at 3:30 for the SEC on CBS,” Nessler concluded.

Several across sports media had their own reactions to the network’s final broadcast, which included using former play-by-play voice Verne Lundquist in the opening element.

KNBR’s Brian Murphy Speaks for First Time After Paul McCaffrey Laid Off

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Earlier this week, KNBR underwent a round of layoffs, affecting a pair of programs on the Bay Area sports station, including the departure of longtime morning host Paul McCaffrey. His longtime partner — Brian Murphy — has taken to X to share his thoughts.

In a thread to X, Murphy shared his admiration for McCaffrey, whom he hosted Murph and Mac with for 18 years.

“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’,” wrote Murphy. “So much love.”

He then shared that everything listeners and fans of the program have shared on social media has been read by the duo, and thanked them for the outpouring of love and support.

Finally, Murphy addressed his future. Fill-in host Dieter Kurtenbach shared on Thursday he did not have a definitive answer about Murphy’s future with the Cumulus-owned station.

However, Brian Murphy has shared he will return to the airwaves on Monday morning.

“I’ll be back Monday morning on KNBR with our guy Markus (Waterboy) Boucher,” Murphy wrote. “Come on. It’s Niners-Eagles. Wouldn’t miss it. As Paulie Mac’s board itself would say: The show goes on.”

Mike Mulligan: Sports Radio is More Difficult Than Other Formats Think

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On Friday morning’s edition of Mully & Haugh on 670 The Score in Chicago, co-host Mike Mulligan outlined the difference with music radio that hosts are not continuously talking to the audience, instead taking mic breaks and then interspersing commentary with different songs.

Filling in for David Haugh on Friday’s edition of the program was Gabe Ramirez, who used to work in the format with B96 as the host of its morning show. Mulligan’s assertion about the differences between the two formats resulted in a conversation about the differences between the grenres, with Ramirez explaining the difficulties that music radio hosts face on the air.

“The music station’s still creating content,” Ramirez said. “You get to have a guest – since I am going to defend my music stations – you get to have a guest and toss them a softball question and listen to them rant for five minutes.”

Mulligan disagreed with this perspective, conveying that he does not feel their program provides guests with easy questions. Additionally, he shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.

“As a former sportswriter, we sit around and we talk about sports,” Mulligan said. “We talk about the sports we cover and we talk about other sports.”

“You have to talk about Justin Fields seven days in a row,” Ramirez replied. “As a morning show for music, you have to come up with new content every day.”

Rather than taking umbrage towards the response, Mike Mulligan explained that the key to effectively performing his job is being able to discuss important stories of the day even when they are not the headlines. Furthermore, he expounded on the commitment that it takes to watch the amount of sporting events and to be properly informed on the action so he is able to take the air.

“That I will agree with,” Ramirez said. “I’ve told people this – they ask me, ‘What’s the biggest difference?’ The prep, without question, is way more difficult in sports radio because everyone that’s listening to you already knows the answers and you have to be equally if not more informed in all of those things.”

Minnesota Twins Set to Tab Cory Provus as New TV Voice, Kris Atteberry as Lead Radio Announcer

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After Dick Bremer exited the Minnesota Twins TV booth in October, the search began for his replacement. The MLB franchise didn’t have to look far, though.

Twins radio voice Cory Provus is reportedly set to become the new TV play-by-play broadcaster for the club, according to a report from Dan Hayes of The Athletic.

Provus has been the radio voice of the Minnesota Twins since 2012. Many immediately tabbed him as the club’s replacement for Bremer, who retired after 40 seasons as the lead television voice of the American League club. Before joining the team in 2012, Provus worked for the Milwaukee Brewers as the number two broadcaster after spending two seasons as the radio pregame host for the Chicago Cubs.

Meanwhile, Kris Atteberry has been signaled as the person set to replace Provus inside the franchise’s radio booth. He has served as the pregame and postgame host for the Minnesota Twins Radio Network since 2007. Atteberry joined the club after spending five years calling games for the then-Independent St. Paul Saints from 2002-2006.

While the television and radio broadcast crews appear set, questions remain about where the team will televise its games in 2024. The club’s contract with Bally Sports North has reportedly expired, and it has yet to sign an agreement with the bankruptcy-laden RSN, or with a local over-the-air television station.

Joe Giglio: Bonta Hill, Joe Shasky Need to Stop Trashing 94WIP Listeners

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In one of the biggest games of the NFL season, the Philadelphia Eagles are set to host the San Francisco 49ers. A war of words has ensued between 95.7 The Game and 94WIP hosts, but Joe Giglio believes there is one area and trope that needs to end.

On Friday, 95.7 The Game’s morning show — hosted by Bonta Hill and Joe Shasky — joined 94WIP’s midday show hosted by Joe Giglio and Hugh Douglas.

The two shows traded barbs with one another before Giglio called out Hill and Shasky for their comments about Philadelphia locals and 94WIP listeners. Last season, the pair ventured to Philadelphia for the NFC Championship Game, and have repeatedly spoken poorly about the city and the Eagles’ fanbase.

After Shasky mentioned the show’s parody song “Cry Eagles Cry” — a play on the franchise’s famous song and chant “Fly Eagles Fly” — Joe Giglio shared his displeasure with the pair.

“That song was one of the dopiest things I’ve ever heard on the radio,” Giglio said. “It was so dopey, the Cry Eagles Cry thing.”

“It was one of our highest-rated shows ever, I’m not gonna lie,” Hill responded. “So, thank you, Philadelphia.”

“That’s good. You take that and run with it. But guys? We gotta stop the ‘lowlife’, ‘scumbag’, thing about Philadelphia fans. We haven’t crushed your fans once. You guys were crushed. And maybe one of your dummy callers that called into us, but you gotta stop. The way you’ve painted everyone for the past year, it’s just wrong. Whatever your experience was, that’s not everyone here, guys.”

Earlier this week, Hill and Shasky described Eagles fans with the words Giglio described. 94WIP host Jon Marks didn’t take kindly to the remarks, either, which led 95.7 The Game to publish videos of the treatment the morning duo received when they visited Philadelphia as proof that the pair received harsh treatment.

Steak Shapiro: SEC Nation Has Same Feel as Great Morning Radio Show

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SEC Nation has built a cult-like following of southern football fans. You can add 92.9 The Game midday host Steak Shapiro to the list of those who admire the program.

While speaking with SEC Nation host Laura Rutledge Friday, Shapiro likened the Saturday morning pregame show to a morning radio show.

“The thing about SEC Nation — and having been on radio and programming stations for years — it’s the closest thing to a great morning radio show. It’s great chemistry. It’s the chemistry,” said Steak Shapiro. “Maybe ESPN, they won’t let you be quite as loose as how you built that thing, but like there’s an element of morning radio, like just a team that’s out there having fun every day.”

Rutledge shared her appreciation for the remarks from Shapiro. She admitted the SEC Network program brings some levity to her work, and she enjoys the cast of the program, which includes Paul Fimebaum, Jordan Rodgers, Roman Harper, Tim Tebow, and Marty Smith, among others.

“It’s so much fun to cover the SEC…that’s really where my career kind of started at ESPN and it’s something that you know means a lot to me,” Rutledge said. “It’s always going to feel like home to me. It’s always going to be my family, my SEC family. They’re a hoot and a half.

“The SEC Nation crew is hilarious. We have so much fun. And I was actually talking to Marty Smith about this last night. You know, one of the things that we’re really thankful for is we all kind of go our separate ways during the week, and we all have different roles and different jobs and different things going on in life. But then we come together on the weekend, and it’s just a blast, and we enjoy each other. I think that comes through on air, but it’s so authentic and it truly is kind of how we feel.”

Jim Boeheim Making Analyst Debut on ACC Network, Joining The CW

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Former Syracuse Orange basketball head coach Jim Boeheim will make his debut as an analyst on Saturday, Dec. 2 on the ACC Network. Boeheim will be on the broadcast for the matchup between Florida State and North Carolina at 2 PM ET featuring play-by-play announcer Wes Durham and sideline reporter Cory Alexander.

Boeheim will make his studio debut on Tuesday, Dec. 5 during halftime of the men’s prime-time doubleheader games on the day – which consists of Central Connecticut against Boston College at 6 PM ET, followed by Cornell taking on Syracuse at 8 PM ET.

On the program, he will be joined by host Kelsey Riggs and analyst Luke Hancock, and he will also remain on the air for the 10 p.m. edition of Nothing But Net, the network’s signature basketball show.

Additionally, Jim Boeheim also joined Westwood One and is reportedly set to work on The CW coverage of ACC basketball, debuting this Saturday with pre-taped segments during halftime of two conference games. News of Boeheim working with The CW was first reported by Mike Waters of Syracuse.com.

Boeheim departed Syracuse University after 47 seasons as a coach and holding an overall win-loss record of 1,015-441. He has the second-most wins at the Division I level in the history of college basketball, only being surpassed by former Duke head coach Mike Krzyzewski.

Tiki Barber: WFAN is My Passion Job, Calling NFL on CBS is a Grind

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When Tiki Barber is talking about either the New York Jets or New York Giants every weekday afternoon with Evan Roberts on WFAN, the goal he wants to accomplish is to inform and teach the audience without having any emotion get in the way. Even though he had a great career with the Giants, the former running back is able to take any emotion out of whatever analysis and takes he gives.

Barber was a guest on the Amazin’ Conversations with Jay Horwitz podcast and he mentioned that over the last decade, he has been able to watch a game and not have emotion cloud what he is actually seeing on the field.

“I’m trying to inform. I’m trying to teach in a way because I think it’s one thing to be passionate about sports and have an emotional reaction, but I watch a lot of the games whether it’s the Jets or the Giants dispassionately. It’s called true media. I can watch any game over the last 10 or so years without the emotion of the broadcast. I see exactly what’s happening as opposed to that emotionally moved me and it clouds what’s going on.”

One of the reasons why Barber is able to do that is because of what happened before he entered the NFL. Barber grew up in Virginia as a then Washington Redskins fan, but once the Giants made the call to draft him, that was the beginning of him becoming dispassionate as a fan.

“I look at sports really analytically and I think it’s because I grew up a Washington fan. As soon as I got drafted to New York, that fandom had to change. When the paychecks are coming from the Meadowlands, that fandom had to change. I became dispassionate as a fan, which allows me to not be biased, but also understand it.”

“I also try to see things from inside the organization. What would a player think about this criticism? Is it fair? If it isn’t, then I’ll expose that. If it is, I’ll say that as well. I’m not afraid to be critical of people.”

When Tiki Barber isn’t talking to fans on Evan & Tiki, he is in the booth as an analyst for NFL games on CBS. With that job, he considers the CBS role more of a grind than WFAN because of the time he puts in watching tape and preparing for the game.

“I love being busy. I love trying to achieve things. I consider WFAN my passion job because I’m talking about sports. All I have to do is pay attention to sports. The grind is a little bit on the NFL games.”

“It’s a fine balance of finding time to grind on tape, but watch the local sports, develop these opinions, and still have a good family life.”

Tiki Barber told Horwitz that his goal is to learn something new every day and while he may not know everything about baseball and basketball, he never wants to come across as if he knows everything.

“I try to learn everyday. I know I don’t know everything about baseball and basketball. I know a lot of football. I feel like I learn as I go and it helps me because I don’t come off as knowing everything. I am having a conversation with someone at a bar. That’s what it feels like to me.”