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Anatomy of a Broadcaster: Ian Eagle

Fall, Winter and Spring, is the time for eagles to soar high in the skies across the United States. Okay, I’m not a bird expert, but the point I’m trying to make, is a guy that shares a last name with the emblem of America, is a busy guy during those seasons.

Ian Eagle calls NFL, NBA and NCAA College Basketball for CBS and Turner Sports. Eagle is also one of the voices on Brooklyn Nets’ telecasts on the YES Network. 

He’s been a familiar voice for quite some time and handles each assignment with professionalism and preparedness. Whether it be a national radio broadcast of a Thursday Night Football game on Westwood One, or a Sunday afternoon telecast of the NFL on CBS, the results are the same, a high-quality entertaining broadcast. 

The story of his start is like many of us in the business. He told sportshistoryweekly.com, his fascination with the industry started at age 8. Eagle would be watching and playing sports like any other normal kid, but would take particular interest in the announcers. 

Growing up in Forest Hills, New York in the 1980’s, he would watch and listen to Marv Albert call Knicks and Rangers games. Albert played a large role Eagle’s early dream and most certainly in the style he developed initially. Eagle says his parents were very encouraging, urging him to do what he wanted to do. 

“That is very empowering as a child when you believe something that most consider an ‘out of the box’ objective is actually attainable. They were also quite concerned when I was constantly doing a Marv Albert impression around the house even for non-sports related activities. Eventually, I stopped when they considered bringing in professional help,” he recalled to sportshistoryweekly.com.  

THE ROAD TO CBS

Eagle began his career by announcing football, basketball, and lacrosse for the Syracuse Orange on WAER, the student run radio station. Following his graduation in 1990, Eagle began working for WFAN Radio in New York City as a producer. In 1992, WFAN gave him his own show (Bagels and Baseball). In 1993, Eagle was given pregame and postgame duties for the Jets. 1994 saw Eagle’s first year as a Nets play-by-play radio announcer. In 1997, WFAN made Eagle play-by-play announcer for Jets games.

He joined CBS Sports in March 1998 as a play-by-play announcer for the CBS Television Network’s coverage of the NCAA Division I Men’s Basketball Championship.  He has called play-by-play for the Network’s coverage of the National Football League since 1998, and served as pregame and postgame host contributor during the Network’s coverage of Super Bowl LV, Super Bowl LIII and Super Bowl 50.

He continues to serve these roles today. In 2010, he joined Dan Fouts to make up the number three broadcast team for CBS’ NFL coverage. The pair was elevated to the number two team in the 2014 season. After Fouts parted ways with CBS, and with the NFL’s playoff expansion, which included CBS gaining rights to an extra playoff game, during the 2020 offseason, the network paired him with former Fox analyst Charles Davis, and the duo now call one of CBS’s Wild Card games every year, and a Divisional Game in even years. Other CBS work includes boxing The Pilot Pen Tennis tournament, the US Open and the NCAA Track and Field Championships.

Prior to joining the YES Network as Nets announcer in 2002, Eagle served the same role for the Nets on the MSG Network and Fox Sports Net New York.  When Marv Albert joined the YES Network prior to the 2005-06 NBA season, the games were split between the two broadcasters, before Eagle again became the primary announcer for the Nets in the 2011-12 season when Albert left the network.   

WHY IS HE SO GOOD?

No matter the sport, or the partner, Eagle makes it all work. As a play-by-play broadcaster, he’s one of the best. He delivers a consistent broadcast that has everything the viewer needs for that particular game. While Eagle may not be flashy, he more than makes up for it in personality and performance. The ability to have fun in a broadcast is so important. The ability not to take yourself too seriously is also a must when you are performing at the network level. 

There was the moment I wrote about last month, when Eagle and Charles Davis called the “Super Wild Card” game in Buffalo. The air temperature at kickoff was 7 degrees. The two were coming on camera to set up the second half, and Eagle was wearing an extremely puffy jacket. It was one like Kurt Warner donned a week before on an NFL Network playoff telecast. The two had a great exchange, with Eagle saying, “I feel like, I want Jiffy Pop Popcorn. This thing is very warm. This is the same jacket. Kurt sent this to me. Let me tell you, not all heroes wear capes, they wear Silver Bullet Puffers.”

It was great, because it illustrated the temperature and it wasn’t so over the top that it felt out of place. This is also a demonstration of Eagle’s ability to put some humor into a broadcast at the perfect time. 

His pairing with Davis on the #2 broadcast on CBS really works. The two play well off each other and you would get the sense they’ve been working together their whole careers. That is the ultimate testament to Eagle’s ability as the game caller. The camaraderie is natural and that has a lot to do with the way Eagle handles the relationship. Knowing your analyst’s strengths, and playing to them, is so important in the overall picture. Eagle consistently rises to the occasion in key moments and Davis does the same to create great calls. The chemistry seems very natural. 

Eagle was asked recently in a piece on sportshistoryweekly.com, what he thought, made a great announcer these days. 

“I see myself as a storyteller. Every game that I broadcast has a story behind it and it’s my job to help tell that story to viewers and listeners. The goal is to convey the drama of the event that I’m covering and humanize the athletes,” said Eagle. “My objective is to inform and entertain the audience and I bring that mentality to the microphone for every assignment I’m given. The methodology from broadcaster to broadcaster can vary, but ultimately you have to ask yourself during the game ‘are you serving the viewer?’. Voice quality, vocabulary, instincts, a sense of humor, etc. all play a role in what makes a great announcer.”

Mission accomplished. 

DID YOU KNOW?

Since Eagle pronounces his first name “EYE-un” (instead of the more common “EE-an”), he has often admitted that life was easier prior to the 1986 release of the movie Iron Eagle. In fact, many callers (including prominent sports figures) continue to call him “Iron Eagle”—much to his chagrin.

Eagle also had a funny encounter with Tom Brady. He told the SI Media Podcast in August of last year about Brady shaming him for some food choices. 

Eagle says he got into New England for meetings with Patriots players one morning after not getting a lot of sleep because of work and travel. Eagle is not a coffee drinker, so he decided, at 9 a.m. to have some Pepsi for a jolt of energy. There were also some donuts on the premises, so Eagle figured he’d partake in a chocolate-frosted sweet treat, as well. As Eagle was chasing his donut with a soda, Brady entered.

“So, Tom walks in,” Eagle said on the SI Media Podcast. “I have a large Pepsi in front of me and a half-eaten chocolate frosted donut and he walks in and he says, ‘Having a good morning, Ian? How’s that all working out for you?’

“I said, ‘No, no, no. Normally I wouldn’t have a Pepsi at 9 a.m.’ He doesn’t want to hear it. ‘You’re having a Pepsi at 9 a.m. and you’ve eaten a donut. You know, I go to a healthy donut shop which is only a half mile away.’ 

“I was like, ‘Well, that’s kind of an oxymoron. Why would you have a healthy donut?’

“And I said, ‘Well, have you ever had a Pepsi?’

He goes, ‘No, never had a soda.’

“So, he crushed me at that point and I believe he fat-shamed me. 

“Three week later, we have [the Patriots] again. Road game. First thing he says when he steps up, ‘Where’s your donut? Where’s your Pepsi?’ He knows to keep going back to it. A year later he’ll go back to it. He doesn’t forget (stuff). Ever.”

CONCLUSION

Eagle is the consummate professional. I am not sure how he continues to sort of fly under the radar with the amount of talent he has. His broadcasts are not hung up on catchphrases or a ‘look at me’ kind of feel. He’s a team player in the broadcast booth which is really what makes the telecasts work. That’s the goal, or should be the goal, for all play-by-play announcers and Eagle gets it done. 

Greg Hill: ‘I Am Not Sure As Many People In Radio Still Love Radio’

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Buzz Knight has a storied history in radio both as a programmer and executive. Now, he is working on his own podcast series called Takin’ a Walk. Buzz picks out people he admires to take a walk with and pick their brains. As you may expect, several radio personalities have shown up on the series.

WEEI morning man Greg Hill is the subject of the latest edition of Takin’ a Walk. Knight tells Hill that he always admired how much Hill wanted to be in front of people in order to build an audience. The response is kind of surprising. Greg Hill appreciates the compliment, but wonders if anyone could build a show that way now.

Specifically, Hill talked about a regular stunt he would pull when he was on WAAF. The station was mainly considered a Worcester signal when he started in 1989, but management wanted to have a presence in Boston. Hill would walk from Worcester to Boston in order to build buzz for his show. Along the way, he would shake hands and collect change for food banks in the two cities.

“I look back on those things as kinda being the great days of radio where you didn’t have lawyers involved,” Greg Hill lamented. “You could do things like that and there wasn’t an argument against it. Now, you bring something up you want to do and now there are ten people telling you why you can’t do it.”

The events would take place over the course of 3 or 4 days each time Hill started his walk. For him, it was putting a lesson he learned from his former boss John Garabedian into action.

“Getting to shake hands with people and being able to say ‘hey listen to me tomorrow morning on the radio’ is the greatest way in which to build a radio show.”

Hill says Garabedian taught him to think about hosting a morning show as if it were a presidential campaign. People want to meet the guy they hear on the radio. He said it was like running for president. The more hands you shake, the more fans you will have.

Knight and Hill then begin reminiscing about their relationships with Garabedian. Hill always admired how much the man truly loved radio. He said in his experience, you don’t find many people in management like that any more.

“I still think there are a considerable amount of those people in this business, but I am not sure there are as many as we used to be when we first started,” Hill said.

His observation is worth pondering. As the audio platform diversifies and heats up as an investment opportunity, do you need to really love radio to run a company? Is it possible that some of the people in positions of leadership view radio as no different than any other business? That is certainly a sad way to think about our business, but it may not be far fetched.

Buzz Knight and Greg Hill recorded their conversation as they walked around Boston’s Seaport area. The thirty minute episode features great history lessons, not just on Hill and Knight, but on Boston radio in general.

Ex-WBAL Radio Host Yuripzy Morgan is Running for Congress

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A former Baltimore radio host who departed WBAL Radio last week has decided to run for a U.S. House of Representatives seat. 

Yuripzy Morgan announced her campaign for the Republican nomination on Monday. She has been the host of the “Yuripzy Morgan Show” since 2019. Morgan said she will miss her radio family, but she can no longer sit back and watch as issues go unresolved. 

“I’m running for Congress District 2,” Morgan said in an Instagram post. “I can’t just talk about the issues; I have to fix them. We have a long way to go and a short amount of time to get there.”

During her press conference Monday, Morgan took aim at Maryland politicians who she said have been in office for far too long. 

“Places like Baltimore, Dundalk, Essex, Glen Burnie, Brooklyn Park – you helped build this state and this country,” she said. “These politicians may have forgotten you, but I won’t. I won’t because I still believe in the America that you helped build.”

According to WBAL Radio, Morgan came in fourth during a previous run for the 2nd Congressional District in 2016. 

As for Morgan’s old show, newcomer Kimberly Klacik will fill the void until management decides what to do with the daypart.

New Jersey 101.5 Continuing Series to Talk College Alternatives

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Townsquare Media’s New Jersey 101.5 continues its Town Hall Series Thursday to discuss college alternatives. The show will be hosted by political director Eric Scott. 

According to Talkers, Scott will examine alternatives to the traditional four-year degree.

“New Jersey is facing a real crisis in terms of a skilled labor shortage,” said Scott. “These are solid careers, with excellent pay, and don’t come with the debt of a four-year degree. Not everyone needs a four-year degree to have a successful and rewarding career.”

The program’s expert panel includes John Tillman, founder of Ecliptic Financial Advisors; Aaron Fichtner, president of the New Jersey Council of County Colleges; Chrissy Buteas, chief government affairs officer with the New Jersey Business & Industry Association; and Amy Lombardo, with the New Jersey School Counselor Association.

The town hall will be streamed on the station’s Facebook page, YouTube channel, and via the New Jersey 101.5 app.

Fox News Lays Out Plans for President Joe Biden’s State of the Union

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Fox News has unveiled its broadcast plans for President Joe Biden’s State of the Union address, which will take place on Tuesday, March 1st.

The event will be co-anchored by “Special Report” host Bret Baier and “The Story” host Martha MacCallum. Several other personalities will make contributions, including “America’s Newsroom” co-anchor Dana Perino, senior political analyst Brit Humeand “The Five’s” rotating co-host and former Democratic congressman Harold Ford Jr.

According to The Hill, State of the Union speeches draw big audiences. In 2020, 37 million people tuned in to see former President Donald Trump’s speech. In 2021, 27 million people tuned in to view President Biden’s first address to Congress.

Fox News will also carry the Republican response to Biden’s address.

Following the address, FNC will air special editions of “Hannity” at 11 PM/ET, followed by “The Ingraham Angle” at 12 AM/ET and “FOX News @ Night” anchored by Shannon Bream at 1 AM/ET.

FOX News Digital will also feature wall-to-wall coverage of the State of the Union address. FOX News Audio will also provide multi-platform coverage of the address. Beginning at 8 PM/ET, FOX News Radio’s Jared Halpern and Jessica Rosenthal will cover the address and Republican response.

Dan Dakich Gets New Deal At 107.5 The Fan

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Dan Dakich called Tuesday “a great day!”. He announced on Twitter that he has agreed to a new deal with Emmis that will keep him in middays on 107.5 The Fan in Indianapolis.

There were plenty of whispers on the internet regarding Dakich’s future at the station. Many speculated that his new digital show with Outkick meant his time on terrestrial radio may be coming to an end.

Terms of the deal remain a mystery. The Indianapolis Star reached out to Emmis for details. The company responded by saying it doesn’t publicly discuss personnel issues.

Dan Dakich has been at the Fan since 2008. His midday show has routinely been recognized as one of the best in the country by voters in the BSM Top 20 list. He finished at number one on the mid market list for three consecutive years before being dethroned on the 2021 list by ESPN Cleveland’s The Really Big Show.

OutKick 360’s Jonathan Hutton & Chad Withrow To Appear at The Summit Kickoff, College Contest Winners Announced

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The countdown is on for the 2022 BSM Summit. In eight days we’ll enter the Anne Bernstein Theater with an action packed schedule of speakers and sessions, determined to strengthen the industry’s knowledge of opportunities and information. But before the flurry of stage presentations begin, we’ll gather for ninety minutes to enjoy a few beverages, reconnect with familiar faces, and make introductions to those we haven’t yet crossed paths with.

I am thrilled to have OutKick and OutKick 360 on board as our exclusive sponsor of OutKick’s BSM Summit Kickoff Party. The kickoff party will take place Tuesday night March 1st from 7:00pm-8:30pm at Hurley’s Saloon, 232 W. 48th Street. The bar is one block away from Hotel Edison, our hotel partner for this year’s Summit. The heated rooftop area at Hurley’s will be all ours, and free drinks will be provided courtesy of our friends at OutKick.

In addition, Jonathan Hutton and Chad Withrow of OutKick 360 will be on hand to welcome everyone to town. I’ve known these talented Nashville based hosts dating back to their time on the local airwaves of 104.5 The Zone. Having since moved into radio syndication, in addition to expanding their brand in the digital space, I’m sure those on hand will enjoy getting to know both of them. And if free drinks and face to face conversations aren’t enough, we’ll have a few giveaways and surprises too. Anyone attending or speaking at the Summit, is welcome to drop by OutKick’s BSM Summit Kickoff Party on Tuesday night.

Our next order of business involves our recent contest for college students to earn tickets to the Summit. As the host of this event, and someone who loves the business and wants to see it thrive forever, I think it’s vital to give back. It’s amazing what a day at the Summit can do for a young person who’s considering a future in this field. Not only is the knowledge and access gained invaluable, but the introductions made at the show can go a long way towards future opportunities. Case in point, two years ago, one of our winners was Derek Futterman. His experience at our 2020 show led to contacting me afterwards. He now writes for BSM, and has gained a ton of experience writing about the business, and connecting with talented folks across the industry. I only wish something like this existed when I was getting started.

Which brings me to the announcement of our winners. I said I’d giveaway five tickets to the conference, but there were six submissions that stood out, so I’m being extra generous. Congratulations to Ben Fadden of St. John’s University, Zach Cohen of the University of Florida, and the Hofstra Four: Griffin Schmoyer, Jacob April, Yaw Bonsu, and Will Wiegelman. All six have earned tickets to enjoy the 2022 BSM Summit. My Sales Director Stephanie Eads will touch base soon to finalize ticket details.

If you missed my post yesterday, we’ve posted the full schedule of sessions on BSMSummit.com. Scroll down past the speakers to see everything we have planned. Both days run 9a-5p, and it promises to fun a productive two-day affair.

A reminder, tickets to attend the show in person are on-sale until Friday night. After that time, the only way to enjoy the show will be courtesy of a Virtual ticket. For those unable to travel, virtual viewing is a great option. We thanks NuVoodoo Media Services for making it possible.

That’s the latest involving next week’s show. Only a few loose ends to tie up, and then we’re all set for next week. Hope to see you there!

Former President Donald Trump’s Truth Social Goes Live

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Former President Donald Trump’s social media platform, Truth Social, launched Monday in the iOS App Store. Coincidentally, the iOS launch came on President’s Day. 

Barrett News Media downloaded the app and was asked to verify the email address associated with the account. Once that was complete, we were placed on a virtual waiting list with Truth Social providing a “waitlist number.”

“Thank you for joining,” the message read. Due to massive demand, we have placed you on our waitlist. We love you, and you’re not just another number to us.”

Our number was 234,960. 

What’s unclear is what the app will look like once it allows users on the platform. The effort to create Truth Social started shortly after Trump was banned from Twitter, Facebook, and YouTube following the Jan 6 U.S. Capitol riots. 

According to Reuters, Truth Social supports HTTPS, but it needs to be manually typed in at the beginning of the URL (although links pointing directly to the HTTPS version will result in a secure session).

Some users that we spoke to who used a Yahoo email address did not get an email confirmation back once they signed up. They did report receiving email confirmations back with GMAIL. 

Truth Social was developed by Trump Media and Technology Group (TMTG) and is headed by former congressman Devin Nunes.

Logan Swaim is Cranking Up The Volume

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Logan Swaim has seen the media industry evolve since he began working in it during the early 2000s. He has served in a variety of roles with several prominent brands that led to him becoming the director of content at Colin Cowherd’s digital podcast network The Volume.

Swaim worked as the executive producer of Good Morning Football on NFL Network, and got his start on the digital side of media working as an executive producer at DAZN. Swaim also produced the NBC Sports series Heart of a Champion with Lauren Thompson, which showcased athletes overcoming hardships to achieve moments of grandeur and contentment, along with the UNINTERRUPTED digital series Mr. Impossible with Matt Liston and CBS series Game Changers, which was hosted by Kevin Frazier for the three seasons it ran from 2013 to 2016.

Swaim has adapted with the changing industry since he received his degree, especially over the last few years emblazoned by a devastating global pandemic and has become instrumental in paving sports media’s path going forward. Since last January, he has helped build and maintain an eclectic podcasting lineup featuring network founder Cowherd, comedian Alex Monaco, former WWE television host Renée Paquette and basketball social media influencers LaJethro Jenkins and Dragonfly Jonez.

Additionally, the network has brought on both former and current professional athletes as show hosts, including Draymond Green and Aqib Talib. The Volume was also one of the first national groups to sign college athletes to NIL deals once the NCAA amended its rules, inking four Notre Dame football players to host their own podcast Inside the Garage, along with 2021 Heisman Trophy winner and Alabama Crimson Tide quarterback Bryce Young hosting his own podcast called The Bryce Young Podcast.

It is always important to continue to learn about the industry. That’s a seminal reason why Swaim is set to attend his first Barrett Sports Media Summit next week in New York City. He will participate in the panel “Planting Your Flag In a Digital World,” in which he will discuss his view of digital media’s evolution up to now and where he sees it going in the future. Joining him on stage will be Blue Wire Podcasts CEO Kevin Jokes and Meadowlark Media’s Executive Director of Audio Carl Scott.

Ahead of this imminent, long-overdue gathering of media professionals, I caught up with Logan Swaim to discuss his time at The Volume thus far, what it is like working alongside Colin Cowherd and the evolution of podcasting in the 21st century.

Derek Futterman: How does your role at The Volume differ from roles you have had in the past?

Logan Swaim: My previous roles have focused on developing one show and its audience at a time. My role with The Volume is helping develop an entire company. Thankfully we have a visionary leader in Colin [Cowherd], amazing and supportive partners at iHeart and FanDuel, a killer team and a killer product. Interesting people say interesting things about sports.

DF: How do you evaluate talent? How has the way you evaluate talent changed since you began?

LS: Every decision begins with Colin and from our ethos of ‘same sports, different angles.’ We look for big thinkers and unique opinionists who are covering sports in a different way – like Colin has throughout his career.

Like Colin, Jenkins and Jonez use real-life analogies to help connect with the audience. They had a take last year about what Kyrie Irving needing a mental reset [would] lead to him playing better – [which] it did  – and compared him to employees going on vacation and coming back recharged at the office. That’s as informative as it is entertaining. Like Colin, Renée Paquette is fearless and can engage with guests who might make other podcasters uncomfortable.

DF: Can you describe working alongside Colin Cowherd, and what perspectives you and he share regarding the future of sports media?

LS: Working with Colin has been extremely rewarding. A big theme throughout his career has been ‘what’s next’ – he is fascinated with innovation and mobility, and he empowers his team to apply that to The Volume.

He sees where people are consuming content and wants us to serve those audiences. For a guy who is renowned for strong opinions, Colin is quick to pivot when he sees the industry evolving. As more states have legalized gambling, he’s encouraged to produce more gambling content. He asked us to hire a head of gambling – [and] we did [in] Sean Herlihy, and we’ve built out a robust gambling vertical including The Favorites with Chad Millman and Simon Hunter, Moneyline Monaco with Alex Monaco, and daily social content with Liv Moods.

DF: What led to the decision to bring Warriors forward Draymond Green on as a podcast host?

LS: Draymond embodies The Volume. He is emphatic, smart as hell and different. He was looking to start his own show, say the things that he wants to say and build his platform from the ground up.

He’s fascinated with every part of the process and willing to do the dirty work to grow his show. I mean that. He helps book and schedule his guests. He was excited to set up his microphone and webcam. He sends his audio files to his producer Jackson [Safon]. He has the same dedication and passion you see on the court. Even in our earliest conversations, Draymond realized The Volume was a perfect home for him.

DF: What led to the decision to bring on Heisman-winning quarterback Bryce Young and other athletes through NIL deals? What were the discussions like once you realized it was possible?

LS: Colin is all about empowering and amplifying the next generation of media talent, and the NIL gave us this unique opportunity to give active student athletes a real platform to share their perspectives on life as college football players.

Both shows we launched were around the biggest brands in the sport. On Inside the Garage, you hear four active Notre Dame players react in real-time to Brian Kelly leaving. On The Bryce Young Podcast, Bryce can detail real conversations he has with Nick Saban throughout the season. We had seen this ongoing trend with pro athletes, but not with college athletes. Both shows feel like the first of their kind.

DF: One year after the launch of The Volume, have you changed your expectations regarding the ceiling of the platform?

LS: Absolutely. It’s been fun to look back at where we were a year ago and see all that we accomplished in just 12 months. We launched with five initial podcasts and thought of ourselves as a more traditional podcast network. We have 13 shows now, and are just as focused on video as we are on audio.

We’re moving in the direction of an ‘always on’ content network – where you can watch our talent on essentially every platform – YouTube; Twitter Spaces; TikTok; Instagram Live. We’ve found video to be a meaningful revenue stream for us and that will be a big focus for us in 2022.

DF: How has the sports talk format evolved since you began, specifically its movement into the digital space?

LS: The idea of ‘immediacy’ and ‘authenticity’ have completely taken over the game. For immediacy – fans don’t want to wait for opinions and analysis. They want an immediate reaction. ‘Okay, this game just ended and my team got smoked; someone give me their take and help ease the pain.’ That is something we are big on at The Volume. We launched Lakers Tonight with Jason Timpf specifically for Twitter Spaces so Lakers fans can hear analysis as soon as a game ends.

As for authenticity – you no longer need a million-dollar studio and a bright, shiny desk to make content that cuts through. Some of our most engaging content will be Colin recording a selfie video about Aaron Rodgers while driving on the 405.

DF: What are the similarities and differences between sports talk radio and sports podcasts?

LS: People talk a lot about the differences between the two, but it seems like success for both is defined by their similarities. A good radio show and a good podcast ultimately depend on compelling voices who can capture you immediately, and can build an audience and community over time.

DF: How can podcasts and radio shows coexist in today’s media landscape?

LS: Colin is a unique voice in sports media. His opinions proved interesting first in sports radio, then on TV, after that on social media and now on podcasts. All these platforms can not only coexist; they can help you build a bigger brand.

DF: What are you looking forward to most about the BSM Summit?

LS: Meeting and learning from some of the smartest people in the industry. Hopefully getting to wear a Madonna mic. And a big hug from Jason Barrett.

Joe Biden’s Super Bowl Interview Falls Short From Past Years

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President Biden’s first interview of 2022 took place with NBC News’ Lester Holt during the week of Feb. 7. In addition, it was his first formal chat since celebrating his first full year in office. Among the topics discussed were Russia’s potential invasion of Ukraine, mask mandates, and his Supreme Court nomination process. Most notable was Biden describing Holt as a “wise guy” during their discussion about recent inflation.

Holt’s interview with Biden ran for 20 minutes, but upon airing, it was split into three parts. The first part was on Thursday, Feb. 10 edition of the “NBC Nightly News,” which drew 6.48 million total viewers and 1.21 million in the key 25-54 demographic that evening, according to Nielsen Media Research. The second part on NBC’s “Today” on Friday, Feb. 11 — 3 million total (including 866,000 adults 25-54) tuned in from 7–9 AM eastern. Biden’s presence, as well as NBC’s continued Winter Olympics coverage, was not enough for each of those programs to top their respective ABC counterparts, “World News Tonight” (8.42 million total viewers & 1.56 million adults 25-54 on Feb. 11) and “Good Morning America” (3.4 million total viewers & 955,000 adults 25-54 on Feb. 12). As for “NBC Nightly News,” the Feb. 11 edition scored its second-lowest figures for the week; for Feb. 7-11, the evening news program averaged 6.47 million viewers and 1.27 million adults 25-54.

The final part of Biden’s interview aired in a 3-minute segment on NBC’s Super Bowl pre-game. In this excerpt, Biden chided the National Football League for its minimal minority head coaching hires. Between 3:03–3:30 PM Eastern (the Biden excerpt was at 3:15 PM ET), NBC drew 8.33 million total viewers and approximately 3.25 million adults 25-54. Prior presidential interviews on Super Bowl Sunday in previous years aired closer to the Big Game start time and for a much lengthier amount of time; thus, past segments drew much larger audiences. For example, in 2020, Fox’s Sean Hannity interview with Donald Trump attracted an estimated 10.3 million viewers. Barack Obama’s first pre-Super Bowl interview with NBC in 2009 had drawn a robust 22 million viewers.

Cable news averages for February 7-13, 2022:

Total Day (February 7-13 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.498 million viewers; 237,000 adults 25-54
  • MSNBC: 0.621 million viewers; 67,000 adults 25-54
  • CNN: 0.444 million viewers; 92,000 adults 25-54
  • HLN: 0.201 million viewers; 58,000 adults 25-54
  • The Weather Channel: 0.109 million viewers; 20,000 adults 25-54
  • CNBC: 0.172 million viewers; 49,000 adults 25-54
  • Newsmax: 0.121 million viewers; 18,000 adults 25-54
  • Fox Business Network: 0.100 million viewers; 10,000 adults 25-54

Prime Time (February 7-12 @ 8-11 p.m.; February 13 @ 7-11 p.m.)

  • Fox News Channel: 2.382 million viewers; 367,000 adults 25-54
  • MSNBC: 1.025 million viewers; 121,000 adults 25-54
  • CNN: 0.491 million viewers; 122,000 adults 25-54
  • Newsmax: 0.139 million viewers; 23,000 adults 25-54
  • HLN: 0.191 million viewers; 58,000 adults 25-54
  • CNBC: 0.298 million viewers; 101,000 adults 25-54
  • The Weather Channel: 0.126 million viewers; 32,000 adults 25-54
  • Fox Business Network: 0.060 million viewers; 7,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC, CNN, and HBO programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Thu. 2/10/2022 8:00 PM, 60 min.) 3.673 million viewers

2. The Five (FOXNC, Mon. 2/7/2022 5:00 PM, 60 min.) 3.616 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 2/9/2022 8:00 PM, 60 min.) 3.580 million viewers

4. Tucker Carlson Tonight (FOXNC, Mon. 2/7/2022 8:00 PM, 60 min.) 3.509 million viewers

5. The Five (FOXNC, Wed. 2/9/2022 5:00 PM, 60 min.) 3.491 million viewers

6. The Five (FOXNC, Thu. 2/10/2022 5:00 PM, 60 min.) 3.430 million viewers

7. The Five (FOXNC, Tue. 2/8/2022 5:00 PM, 60 min.) 3.406 million viewers

8. The Five (FOXNC, Fri. 2/11/2022 5:00 PM, 60 min.) 3.382 million viewers

9. Tucker Carlson Tonight (FOXNC, Fri. 2/11/2022 8:00 PM, 60 min.) 3.336 million viewers

10. Tucker Carlson Tonight (FOXNC, Tue. 2/8/2022 8:00 PM, 60 min.) 3.250 million viewers

48. Rachel Maddow Show (MSNBC, Wed. 2/9/2022 9:00 PM, 60 min.) 1.731 million viewers

164. The Lead with Jake Tapper (CNN, Mon. 2/7/2022 4:00 PM, 60 min.) 0.756 million viewers

165. Real Time With Bill Maher “589” (HBO, Fri. 2/11/2022 10:00 PM, 58 min.) 0.756 million viewers

Top 10 cable news programs (and the top MSNBC, CNN, and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Thu. 2/10/2022 8:00 PM, 60 min.) 0.592 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Mon. 2/7/2022 8:00 PM, 60 min.) 0.588 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Wed. 2/9/2022 8:00 PM, 60 min.) 0.575 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 2/8/2022 8:00 PM, 60 min.) 0.548 million adults 25-54

5. The Five (FOXNC, Tue. 2/8/2022 5:00 PM, 60 min.) 0.513 million adults 25-54

6. The Five (FOXNC, Mon. 2/7/2022 5:00 PM, 60 min.) 0.497 million adults 25-54

7. Hannity (FOXNC, Thu. 2/10/2022 9:00 PM, 60 min.) 0.491 million adults 25-54

8. Jesse Watters Primetime (FOXNC, Wed. 2/9/2022 7:00 PM, 60 min.) 0.477 million adults 25-54

9. Jesse Watters Primetime (FOXNC, Mon. 2/7/2022 7:00 PM, 60 min.) 0.467 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Fri. 2/11/2022 8:00 PM, 60 min.) 0.461 million adults 25-54

94. Don Lemon Tonight (CNN, Wed. 2/9/2022 10:00 PM, 60 min.) 0.201 million adults 25-54

95. Rachel Maddow Show (MSNBC, Mon. 2/7/2022 9:00 PM, 60 min.) 0.201 million adults 25-54

127. Forensic Files “Dirty Little Secret” (HLN, Fri. 2/11/2022 11:30 PM, 30 min.) 0.164 million adults 25-54

132. The Daily Show “44600” (CMDY, Tue. 2/8/2022 11:00 PM, 31 min.) 0.163 million adults 25-54

180. Real Time With Bill Maher “589” (HBO, Fri. 2/11/2022 10:00 PM, 58 min.) 0.136 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research