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AM 970 The Answer Adds The ‘Power Hour’ With Arthur Aidala To PM Drive

BNM Staff
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AM 970 The Answer Adds The ‘Power Hour’ With Arthur Aidala To PM Drive

AM 970 The Answer has made an addition to its weekday lineup.

The New York talk station, which is owned and operated by Salem Communications, has added attorney Arthur Aidala’s “The Arthur Aidala Power Hour: Making The Case For The City He Loves” to its 6p-7p timeslot. The show will follow ‘Cats At Night’, featuring John Catsimatidis. That program airs weeknights from 5p-6p ET.

Aidala’s professional resume includes serving previously as Senior District Attorney in Brooklyn. He is a managing partner of the law firm Aidala, Bertuna & Kamins, P.C.. Among his clients include former New York City mayor turned WABC talk show host Rudy Giuliani, law professor Alan Dershowitz, and convicted sexual offender Harvey Weinstein.

“I am honored and excited to join the talk radio lineup at AM 970 The Answer” shared Aidala. “With the Power Hour, we will be sitting down with the key New Yorkers to get to the heart of what makes this city tick.”

AM 970’s Operations Manager Matthew Sambolin followed up by adding, “Arthur Aidala puts on a show in the courtroom, and now he gets to do it in front of the biggest judge of all — the New York City tri-state region. Can’t wait to hear what he brings to afternoon drive, with no objections!”

To learn more about the show and AM 970’s full schedule, click here.

Got a news tip? Email Jason@BarrettNewsMedia.com.

College Football Is Evolving, ESPN Needs To Do The Same

Demetri Ravanos
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College Football Is Evolving, ESPN Needs To Do The Same

The 2021 college football season is nearly over. If you are reading this on the day it comes out, then it is the night of the College Football Playoff National Championship Game. ESPN will again pull out all of the bells and whistles in hopes that it can manufacture greater interest for a game that doesn’t offer any geographic diversity and has already been played once this season.

No network, business or individual holds as big of a stake in this sport as ESPN does. Thanks to the package of linear cable networks and a slew of streams on both the ESPN app and ESPN+, we are so far removed from the days of maybe getting to see your favorite team on television twice or three times per year. It has never been easier to find the game you want to watch.

But ESPN and corporate parent Disney have a problem, and it is one they don’t have any real control over. The Southeast has a stranglehold on the sport and it is choking the life out of fandom on a national level.

You could argue that Disney’s investment in the SEC has at least a little bit to do with that. You can argue that College GameDay’s desire to be the Dabo Swinney Variety Hour is at least partially to blame. The reality is that there isn’t much Mickey Mouse or Jimmy Pitaro can do about Michigan being the number 2 team in the country and still not being very good. There is no time slot ESPN could put Notre Dame games on in that would convince Brian Kelly that the Irish were capable of competing with the Southern juggernauts that have run them over every time the Irish are in a position to win or play for a national championship.

ESPN can only control what it can control, and it isn’t even really doing a great job of that at the moment. Its presentation of college football has become stale and that is leading to some very loud accusations from other media outlets that the network and some of its marquee personalities are totally out of touch with the game in the modern day.

On Tuesday morning, in addition to headlines celebrating whichever coach walks away with a title, we will see a lot of looking ahead. The front page of ESPN.com’s college football section will feature a “Way Too Early Top 25” and lists of players and coaches to know before the 2022 season kicks off.

Maybe it is time ESPN does some looking ahead of its own. The transfer portal, NIL deals and conference realignment have turned college football into an entirely different sport than it was even just three years ago. So why is the Worldwide Leader still covering college football the same way it did in 2015?

The easiest change the network can make is to update the soundtrack of College GameDay. Every song the pregame show uses is around a decade old. I did some tracking. Here are some of the go-to songs with the year of their release:

  • Big & Rich’s “Comin’ To Your City” from 2005
  • Kid Rock’s “God Bless Saturday” from 2010
  • Instrumental track my Shazaam identifies as “Silver Scrapes” from 2012
  • Florida Georgia Line’s “This is How We Roll” from 2013
  • Zac Brown Band’s “Homegrown” from 2015

Also, it’s not just old. It’s like 65 to 70% country. That list above is 80% country. If ESPN is concerned about where college football’s audience is coming from in the future, maybe it should try not exclusively packaging the game in music targeted for 40 and 50-year-old white women from Murfreesboro, Tennessee.

Next, ESPN needs to look at how Colin Cowherd and The Volume approach the game and then look at their own product. As soon as players were eligible to receive payment for the use of their name, image, and likeness, Cowherd and his team secured deals with members of Notre Dame’s football team and eventual Heisman Trophy winner Bryce Young to host original podcasts on the network.

Now, are the podcasts good? No, both of them are REALLY boring. But The Volume sensed a sea change in what it could offer college football fans and the network jumped on it.

ESPN, and College GameDay, in particular, have done just the opposite. Just look at the conversation that drew so much attention on New Year’s Eve, where Kirk Herbstreit and Desmond Howard took turns telling you how disappointed they are in today’s players. It was like two people, who each have an outsized influence on the sport, were taking time on national TV to tell you that you shouldn’t like it.

The Volume saw players being empowered and being given new opportunities and said “we should see what we can do with this.” It sure seems like College GameDay saw the same thing and decided to ask a veritable who’s who of coaches that aren’t as good as they used to be what they should be saying on air.

Fans, like the players Herbstreit and Howard have contempt for, are considerably smarter now and have access to so much more information about the sport. Fans have a connection to all of these players in a way they didn’t when Herbstreit and Howard were playing. The players, the great ones anyway, recognize they have more value than anyone else in the sport.

Nick Saban’s name may resonate, but if you were watching Alabama in 2021, it was because you wanted to see Will Anderson and Bryce Young. Either Lee Fitting and his crew don’t recognize that or are actively trying to fight against it. Both possibilities should be concerning.

Speaking of “outsized influence on the sport,” ESPN would be so much better served by embracing it rather than pretending it doesn’t exist. The network owns most of the postseason bowl games. It owns a chunk of the college football playoff. It has exclusive rights deals with two of the five power conferences and some sort of carriage agreement with every conference.

FLEX THAT INFLUENCE MUSCLE OCCASIONALLY!

If ESPN is hurt by players opting out of the meaningless bowl games, expand the playoff and make fewer bowl games meaningless. Build stars out of players outside of the SEC through NIL deals and preferential scheduling for their teams. Make their faces, stories, and talent inescapable. Take the bull by the horns and along with EA Sports, get the video game out there in a way that inspires the cult following it had a decade ago. That was as important a part of the nationalization of college football fandom as any star player or coach or any television deal.

EA Sports cancels 2014 college football game, is evaluating series' future [Update: EA settles lawsuit] | Engadget
Courtesy: EA Sports

College football isn’t a lost cause and ESPN isn’t actively killing it. I know the network and the people that cover the sport for it really do love the game. ESPN has the seat of power at the college football table. That has made it very easy to acquire and not necessary to innovate. But college football is evolving.

It is time for coverage of the sport to evolve too. Maybe NIL deals and the transfer portal are a little out of control right now, but that isn’t changing for the foreseeable future. The sport’s most powerful stakeholder should be smarter about the way it reacts because right now, it is sending the message that college football isn’t worth loving anymore.

Curtis LeGeyt: Big Tech Threatens Quality of Local Journalism

BNM Staff
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Curtis LeGeyt: Big Tech Threatens Quality of Local Journalism

Local broadcast outlets face tremendous challenges when it comes to competing against Big Tech for its share of the advertising pie. 

That sentiment was expressed by the new President and CEO of the National Association of Broadcasters (NAB), Curtis LeGeyt, who penned an op-ed for the organization’s website last week.  

LeGeyt wrote that local stations provide an important service to communities which includes factual news and emergency information. 

“This has never been more evident than over the past two years as our industry proved indispensable in guiding local communities through the pandemic despite facing our own enormous challenges,” said LeGeyt. 

LeGeyt said that Big Tech companies are dominating online advertising marketplaces with “opaque use of algorithms” in turn “threatening Americans ” access to quality local journalism. 

“Broadcasters need a level playing field both to fairly compete for audience and advertising dollars with these tech behemoths, and to ensure we are fairly compensated when our locally focused content is accessed through their platforms.”

LeGeyt blamed social media for rampant dissemination of misinformation. He also said one of the NAB’s top priorities is to educate Congress and the Federal Communications Commision (FCC) on broadcasters’ local impact.

“We also continue to fight outdated but burdensome regulations that impede our ability to innovate,” said LeGeyt, adding, “We will continue to work with both sides of the aisle, as broadcasting is neither Democrat nor Republican, but local and trusted.”

CNN Remains Top Destination For New Year’s Eve Celebrations

BNM Staff
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The calendar changed from 2021 to 2022, and cable’s No. 1 non-sports destination for New Year’s Eve celebrations, CNN, remained so. Once again at New York’s Times Square were hosts Anderson Cooper and Andy Cohen. Some of the guests featured were actor Leslie Jordan, performer Katy Perry, Academy Award winner Regina King and King’s former “227” co-star Jackee Harry.

For the 90-minute period of 11 p.m. to 12:30 a.m. Eastern, it drew 3.3 million total viewers, according to Nielsen Media Research, matching CNN’s second-best ever total audience (with New Year’s Eve 2017) of that date’s time slot. It was during that time frame when the night’s most viral moment took place. Shortly after the clock struck midnight, a ticked-off (and tipsy) Cohen criticized the “victory lap dance” by “horrible” New York City mayor Bill de Blasio.

CNN’s full 4.5-hour telecast averaged 2.12 million total viewers including 746,000 within the key 25-54 demographic (from 8 p.m. to 12:30 a.m.). This marked a 35 percent decline in each key figure from their record-setting New Year’s Eve 2020. Still, it delivered cable’s best adults 25-54 performance of the week (ending Jan. 2) outside of ESPN’s football coverage, Paramount’s “Yellowstone” and TLC’s “90 Day Fiancé: Before the 90 Days.”

Cable news’ runner-up telecast for the week among adults 25-54 was CNN’s continued New Year’s Eve celebrations from New Orleans, Louisiana. It was hosted by a visibly-inebriated Don Lemon alongside fellow CNN anchor Alisyn Camerota and “Daily Show” comedienne Dulce Sloan. The special, which began at 12:30 a.m. Eastern, averaged 1.455 million total viewers including 614,000 in the 25-54 age range. While it dipped to its lowest total audience amount since 2014, the telecast ran until 1:30 a.m. Eastern, meaning the figure included the steep drop in viewership after 1 a.m. Eastern/midnight Central. Prior to Dec. 31, 2019, CNN had concluded Lemon’s portion at 1:05 a.m. Eastern. This was the first year Lemon spent New Year’s without Brooke Baldwin, his longtime fellow co-host on the occasion; Baldwin had departed CNN back in April.

In the overnight on CNN, a rerun of “New Year’s Live with Anderson Cooper and Andy Cohen” from 1:30-3:30 a.m. drew 755,000 viewers (with 252,000 adults 25-54); at 3:30-4:30 a.m., a re-airing of “New Year’s Live” with Don Lemon (remaining uncensored) posted 369,000 viewers and a still-above-CNN’s-total-day-average of 124,000 adults 25-54.

Over at Fox News on Dec. 31, their one-hour 2021 retrospective “Who Can Forget” at 8 p.m. drew 1.35 million viewers (172 adults 25-54), followed by the 1.85 million (including 242,000 adults 25-54) who tuned in to Greg Gutfeld’s one-hour New Year’s special at 9 p.m.  “All-American New Year 2022” from 10 p.m. to 1:30 a.m. averaged 1.85 million total viewers and 359,000 adults 25-54 — approximately twice more than last New Year’s Eve.

Also during the week, from federal court in New York City, British socialite Ghislaine Maxwell was convicted on federal charges of luring underage teenage girls to engage in sex acts with American millionaire Jeffrey Epstein. The jury had deliberated for five days before they found her guilty of five of the six counts charged against her. The verdict occurred on Dec. 29 at 5:10 p.m. Eastern. Fox News Channel was the top cable news outlet in breaking news coverage with 2.9 million viewers and 386,000 adults 25-54. Although no labels from Nielsen indicated the news event on CNN and MSNBC, the 5-6 p.m. hour of CNN’s “The Lead with Jake Tapper” drew 822,000 total viewers and 173,000 adults 25-54; MSNBC’s “Deadline: White House” from 4-6 p.m. delivered 1.12 million viewers and 134,000 adults 25-54.

On upstart NewsNation, their “Rush Hour” program on Dec. 29 from 5-6 p.m. posted 119,000 viewers. Oddly enough, it was the least-watched weeknight edition from Dec. 27-31; overall, “Rush Hour” averaged 156,000 viewers for the week.

Cable news averages for December 27, 2021-January 2, 2022:

Total Day (December 27-January 2 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.225 million viewers; 187,000 adults 25-54
  • MSNBC: 0.531 million viewers; 58,000 adults 25-54
  • CNN: 0.529 million viewers; 110,000 adults 25-54
  • HLN: 0.224 million viewers; 74,000 adults 25-54
  • CNBC: 0.164 million viewers; 38,000 adults 25-54
  • The Weather Channel: 0.154 million viewers; 28,000 adults 25-54
  • Fox Business Network: 0.094 million viewers; 12,000 adults 25-54
  • Newsmax: 0.093 million viewers; 12,000 adults 25-54

Prime Time (December 27-January 1 @ 8-11 p.m.; January 2 @ 7-11 p.m.)

  • Fox News Channel: 1.749 million viewers; 232,000 adults 25-54
  • MSNBC: 0.774 million viewers; 75,000 adults 25-54
  • CNN: 0.743 million viewers; 170,000 adults 25-54
  • HLN: 0.245 million viewers; 82,000 adults 25-54
  • CNBC: 0.191 million viewers; 60,000 adults 25-54
  • The Weather Channel: 0.156 million viewers; 34,000 adults 25-54
  • Newsmax: 0.111 million viewers; 14,000 adults 25-54
  • Fox Business Network: 0.063 million viewers; 13,000 adults 25-54

Top 10 most-watched cable news programs (and the top CNN and MSNBC programs with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Mon. 12/27/2021 5:00 PM, 60 min.) 3.128 million viewers

2. The Five (FOXNC, Wed. 12/29/2021 5:00 PM, 10 min.) 3.015 million viewers

3. The Five (FOXNC, Tue. 12/28/2021 5:00 PM, 60 min.) 2.940 million viewers

4. Special Report: Maxwell Verdict (FOXNC, Wed. 12/29/2021 5:10 PM, 50 min.) 2.897 million viewers

5. The Five (FOXNC, Thu. 12/30/2021 5:00 PM, 60 min.) 2.762 million viewers

6. Tucker Carlson Tonight (FOXNC, Tue. 12/28/2021 8:00 PM, 60 min.) 2.690 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 12/29/2021 8:00 PM, 60 min.) 2.519 million viewers

8. Tucker Carlson Tonight (FOXNC, Mon. 12/27/2021 8:00 PM, 60 min.) 2.415 million viewers

9. Hannity (FOXNC, Tue. 12/28/2021 9:00 PM, 60 min.) 2.325 million viewers

10. Special Report with Bret Baier (FOXNC, Mon. 12/27/2021 6:00 PM, 60 min.) 2.277 million viewers

14. New Years Eve Live with Anderson Cooper and Andy Cohen (CNN, Fri. 12/31/2021 8:00 PM, 270 min.) 2.124 million viewers

62. New Years Eve Live (CNN, Fri. 12/31/2021 12:30 AM, 60 min.) 1.455 million viewers

65. Rachel Maddow Show (MSNBC, Wed. 12/29/2021 9:00 PM, 60 min.) 1.432 million viewers

Top 10 cable news programs (and the top HLN and MSNBC programs with their respective associated ranks) among adults 25-54:

1. New Years Eve Live with Anderson Cooper and Andy Cohen (CNN, Fri. 12/31/2021 8:00 PM, 270 min.) 0.746 million adults 25-54

2. New Years Eve Live (CNN, Fri. 12/31/2021 12:30 AM, 60 min.) 0.614 million adults 25-54

3. All American New Year’s (FOXNC, Fri. 12/31/2021 12:00 AM, 60 min.) 0.462 million adults 25-54

4. The Five (FOXNC, Mon. 12/27/2021 5:00 PM, 60 min.) 0.406 million adults 25-54

5. The Five (FOXNC, Thu. 12/30/2021 5:00 PM, 60 min.) 0.401 million adults 25-54

6. The Five (FOXNC, Wed. 12/29/2021 5:00 PM, 10 min.) 0.397 million adults 25-54

7. Special Report: Maxwell Verdict (FOXNC, Wed. 12/29/2021 5:10 PM, 50 min.) 0.386 million adults 25-54

8. The Five (FOXNC, Tue. 12/28/2021 5:00 PM, 60 min.) 0.379 million adults 25-54

9. All American New Year’s (FOXNC, Fri. 12/31/2021 11:00 PM, 60 min.) 0.364 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Tue. 12/28/2021 8:00 PM, 60 min.) 0.361 million adults 25-54

74. Forensic Files “Who’s Your Daddy” (HLN, Tue. 12/28/2021 11:30 PM, 30 min.) 0.206 million adults 25-54

115. The Beat with Ari Melber (MSNBC, Mon. 12/27/2021 6:00 PM, 60 min.) 0.155 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

Newsmax Calls Out Atlantic Broadband for Dropping Network

BNM Staff
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Newsmax is coming after Massachusetts-based Atlantic Broadband, who dropped the conservative news network on Dec. 31, prompting censorship claims against the company. 

“Despite our high ratings… it is clear that Atlantic doesn’t like Newsmax’s point of view,” Newsmax said in a statement posted on its website. 

Newsmax attacked Atlantic’s cable lineup, which reportedly includes 11 left-leaning networks. 

“And most of these channels have less viewership than Newsmax!” The statement read. 

Newsmax sought to dispel rumors of bad-faith bargaining with the telecommunications company. 

Newsmax said they had just agreed to an extension with Atlantic’s representatives. The network denied that its proposal required Atlantic to pay Newsmax while the channel remained accessible on the internet. 

“Atlantic pays dozens of channels much more money than Newsmax was asking, though most of these channels have less viewership!” Newsmax said.  

Newsmax asks its viewers to call Atlantic and ask for a live operator rather than being directed to a recording.

“With so many liberal channels on Atlantic like CNN and MSNBC, you have a right to fair and unbiased news that Newsmax offers! Let your voice be heard today!” 

NFL Viewing Figures Continue To Rebound

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When it comes to sports viewing, the NFL continues to be in a league of its own when it comes to the US audience. Indeed, even when compared against non-sporting viewing, the NFL can’t be beaten, such is the pull of the American Football league across the country.

After the first six weeks of the season, the NFL was averaging 16.6 million viewers, that’s an increase of 11% from last season, which is probably due to the fact that games are now more exciting for watching viewers as the stadiums are now full of fans.

Similarly, sports betting in the NFL is also up, again showing how interest in the market is broad. If you want to stay ahead of the game, you can make the most of this sports betting odds comparison service, which helps you increase your likely payouts.

Interestingly, two of the four most-watched NFL games of the first half of the season both involved veteran legend Tom Brady. 26.7 million watched as he returned to face his former team, the New England Patriots, and 23.2 million watched as his Tampa Bay team lost to the Dallas Cowboys in overtime. Such is the star power of the seven-time Super Bowl winner.

Those high numbers have continued throughout the regular season; in week 15, 22 million watched the Green Bay Packers vs. the Baltimore Ravens, and the additional week of fixtures will have done just as the league’s money men would have wanted, drawing in even more revenue.

Some had predicted that the NFL market would continue to drop, as it did in the first year of the coronavirus, but that hasn’t proven the case and as Patrick Crakes, former Fox Sports executive who is now a media consultant, puts it;

“It’s defied every trend inside the media for a decade. Why wouldn’t it continue to?”

And perhaps this is part and parcel of the enduring nature of the NFL, both in the US and overseas, where the market has grown year over year for some time now.

The lack of fans in stadiums was clearly a factor last year, but it’s not the case this time around, and that is hugely important, as Jay Rosenstein, one time VP of CBS Sports programing, sees it;

“As television executives, we always talk about where’s the best scene? What venue provides the most enthusiasm and excitement and passion and all of that,”

“And that’s what you get from stands being full again.”

“It gives directors a place to go to capture the emotion of the game,” he said. “And obviously the sound. The volume brings it across to the people at home that this is something breathtaking.”

This is a key point. The absence of a genuine atmosphere translates poorly to screen, and now with the NFL vibrant and alive once again, you can expect the numbers of viewers eagerly glued to their screens and devices to continue to improve, and this is sure to lead to a real spike in viewing figures for the postseason action.

Report: Joy Reid Expected To Lose MSNBC Show Mid-Spring

BNM Staff
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There are rumors about MSNBC pulling the plug on “The ReidOut” hosted by Joy Reid.

According to a tweet from News Cycle Media’s Jon Nicosia, the network plans to pull Reid from her show in its next round of shuffling.

Nicosia cited a “source at Comcast” and added that “decision has been made, the only thing left is messaging on the move, which will be ratings.”

“As was the case with Chris Cuomo at CNN, Reid has allies at Comcast; however, she is now viewed as “unmanageable” by many,” Nicosia tweeted. “Also, similar to Cuomo, it appears those allies have found out she has been “less than truthful about past incidents.”

“Also, like Cuomo at CNN. Watch for MSNBC/Comcast to defend her right until the announcement.”

MSNBC’s prime-time ratings took a big hit last year with a reported 25% drop. In September, Fox News reported that Reid’s ratings were down 56% since the beginning of 2021.

Bill Bartholomew Named APD, Executive Producer of WPRO

BNM Staff
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Bill Bartholomew Named APD, Executive Producer of WPRO

Multimedia journalist Bill Bartholomew has been named APD/Executive Producer at News Talk 99.7 FM/AM 630 WPRO in Providence, Rhode Island. He made the announcement official on Twitter Wednesday. 

Known as the “Voice of Southern New England,” the Cumulus Media-owned station features live and local programming from 5 AM – 6 PM. In addition, it carries New England Patriots football, Boston Bruins hockey, and Providence College Men’s basketball games. 

“I’m excited to welcome Bill to the team,” said Program Director Doug MacGunnigle in a statement. “His experience in the digital realm, standing in the community, and political savvy will add greatly to the success of WPRO.” 

Bartholomew also hosts a podcast called The Bartholomew Podcast. The podcast also presents issues and personalities that impact a national audience. In addition, he often interviews political figures on both the local and national levels. 

“Joining the team at legendary platform WPRO on a daily basis is a tremendous opportunity for me, and one that I take extremely seriously,” Bartholomew said. 

Learn more about WPRO by clicking this link.

Your Best Seller Just Quit, Now What?

Jeff Caves
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Your Best Seller Just Quit, Now What?

You are a sales manager. You know the quit rates are coming 30% faster in 2021. Now, one of your top sellers has given you two weeks.

Do you have enough prospects in the funnel? Have you been qualifying new candidates weekly? Or resting on your past hires?

Too late now. You need to make a new hire. Or two. We need to save the radio sales industry!

So, what are you looking for exactly? Do you know? Here are some things to consider when looking for a new salesperson.

First, understand what you want. With an experienced person leaving, what is unique about their accounts on the air? Are they leaving the business, starting their own, or going across the street? What kind of skill does the new person possess vs. what you want them to have? Can you train people skills into this seller, or do they need people skills Day #1? Is it mandatory they have sold media before or just your bias?

Once you know a few of these answers, interviewing and resume reading will be much more effortless. And, to me, you can’t coach being a good person or great storyteller. You can train which business categories will produce the best yields and how to sell your afternoon show. 

One of the problems in replacing a seasoned seller is that usually, if they were successful, they were good at many different things. Maybe they were well connected, a good closer, and “got it.” Maybe, you need to look at stealing another rep in the market, a market close by, or approaching a successful salaried extrovert in another industry. That’s where all your networking will pay off at the chamber of commerce or charities. At least, you will know what you are looking for in a replacement. Just decide early on whether you are looking for a squirrel hunter or elephant hunter. Know your lane.  

How To Choose Between 2 Strong Candidates - Insperity
Courtesy: Insperity

If you need a seller to find prospects and work them through the sale and collection /renewal process, I think you need an experienced person. I have another idea I will present shortly. But, if you insist on replacing the seasoned seller with one perfect person, make sure you find a person with their skill set. So, that probably means some who can think the long term has people skills, credibility, and creativity. And don’t forget to consider your strengths. What made managing that person easy for you? Or others on the staff? Do you do well with discipline but lack creative deal-making skills? Then you better get a person who can think on their feet, and you can keep between the lines. 

On the other hand, I would think finding one seasoned rep to replace another high-achieving one is tricky. So, why not hire two?

Find a seller SOMEWHERE who is ready to take on more significant accounts, has 2-3 years of experience and can grow. Then, hire a newbie and ensure they have the “hunting” skills to chase down new business appointments. If they have demonstrated achievement in their career, seem competitive, have a relatively positive attitude, and can juggle a few balls, hire them. Let them work in tandem with the more seasoned seller and give them enough salary to live on for at least six months. Then, move them to their own account list. You can also offer this kind of arrangement for an out-of-market seasoned seller who will love having a bird dog and paperwork champion. 

With more support, the proper skills, and talent, maybe we can stop the quitting trend from automating radio sales. 

The New York Times Agrees To Buy The Athletic

BSM Staff
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The New York Times Agrees To Buy The Athletic

The deal is finally done! According to The Information, The New York Times has agreed to a $550 million deal to buy The Athletic.

Talks between the two sides go back months. In fact, there was a time when they failed to reach a deal and The Athletic began courting other potential investors.

For The New York Times, they acquire a nice subscriber boost. The company has publicly stated in the past that it would like to get to 10 million digital subscribers by 2025. Right now, The Times is sitting at 8.5 million total subscribers, with 7.6 million that are digital only.

The appeal for The Athletic is pretty obvious. $550 million is a nice pay day. It is even nicer when that money comes as an all-cash offer and the bosses get to keep their jobs.

Hype couldn’t have been louder for The Athletic when it launched six years ago. While the company recently received a $500 million valuation, it has been losing subscribers and employees since the pandemic began. Ideally, The New York Times can bring some stability that will allow The Athletic’s content creators to work with some feeling of security.

Right now, this is merely a report, although an official announcement is expected to come Thursday before the close of the stock market.

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