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Top Sports Ratings Moments of 2021

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During the year 2021, sports were approaching some sense of normalcy. Thanks to the available vaccines, fans returned to fill arenas and stadiums, while those at homes or elsewhere were gradually flocking back to their TV sets or mobile viewing devices. But as the calendar transitioned from 2021 to 2022, the pandemic remained a concern, with a continued impact upon the sports world.

The following list counts down the biggest sports ratings highlights within the past twelve months, based on its impact on the sports television spectrum as we all attempt to come out of the pandemic. America’s four major sports are represented, as are the WNBA, MLS, and PGA golf.

10. NHL Sees Immediate Gains Upon Returns to ESPN and ABC

After a 17-year absence, the National Hockey League returned to the cable network where it found its footing in the ’80s and ’90s, ESPN. Bolstered by its frequent mentions in ads and features throughout its studio shows (most notably, “SportsCenter”), the start of the season with marquee team Pittsburgh Penguins at defending Stanley Cup champion Tampa Bay Lightning drew just shy of one million viewers. That was enough to have delivered the largest NHL opening night audience on cable on record (since 1993)

This is the first of three sports ratings moments on this list to have taken place at or surrounding the Thanksgiving holiday. ABC’s telecast of New York Rangers vs. Boston Bruins on Nov. 26 averaged 1.23 million viewers (with a peak of 1.57 million), marking the most-watched NHL Black Friday Gams since 2016.

9. Continued Growth for WNBA Finals

When the stars come out to play, fans will follow. This year’s WNBA Finals featured several notable names: Candace Parker, Diana Taurasi, Brittney Griner, and Skylar Diggins-Smith. The series’ peak viewership came on Oct. 12 for the Phoenix Mercury’s Game 2 overtime win (their lone Finals victory) over the Chicago Sky. It delivered 763,000 viewers, having aired on ESPN — the most-watched WNBA Finals game on any network, including ABC, in four years. That figure lifted the Finals’ average to 548,000 viewers across its four games which is the championship series’ largest since 2017.

The Finals have steadily increased in consecutive years (2019-21) for the first time since 2004-07.

8. MLS Has a Postseason to Remember

It was, no doubt, assisted by its NFL lead-in, but Major League Soccer gladly accepted the viewer boost on Thanksgiving Day. The playoffs were already in full swing, and one of its important matches featured the Colorado Rapids versus the Portland Timbers. Taking place after NFL Bears-Lions, almost 1.9 million watched MLS action — the largest audience for the league since the 2016 MLS Cup, which aired on Fox and Spanish-language broadcaster UniMas. The mark was MLS’ largest on a single network since 2004.

Adding to its banner postseason, the No. 1 TV market in the nation became home to the MLS Cup champions, NYCFC. An average of 1.1 million had watched NYCFC’s victory over Portland, the most-watched single-network MLS Cup viewership since 2018.

7. NBA Gives Its Playoffs a Jolt with Play-In Action

Emerging from a season following one that was thrown into flux in 2020, the NBA devised a new look to their playoff format. There would still be eight top seeds in each conference to qualify for the postseason, but the determinations of the 7th and 8th seeds changed. In addition, a mini-tournament that also involved the 9th and 10th seeded teams provided a Wild Card-Esque feel that the NFL, MLB, and college basketball already implement.

Of the six available Play-In games, one was the clear must-see matchup: no. 8 seed Golden State Warriors at no. 7 seed Los Angeles Lakers. It was the first meaningful game between longtime rivals LeBron James and Stephen Curry in three years.

James had previously voiced his dissatisfaction with the new playoff setup. The NBA, on the other hand, could not have been more ecstatic by the monster ratings results from Warriors-Lakers. 5.6 million tuned in on May 19, cable’s top viewer mark for an NBA telecast (excluding playoffs and All-Star Games) since Christmas Day 2011.

6. The Manning Brothers Become NFL’s Newest Star Commentators

Since his retirement, TV networks have vied for Peyton Manning — a popular spokesperson for several products and companies throughout his Hall of Fame career — to join their team as a color analyst.

ESPN had especially eyed him for “Monday Night Football.” In 2021, they finally got him… but not in a conventional capacity: Peyton and his younger brother, fellow two-time Super Bowl champion Eli Manning as commentators on an alternate “MNF” broadcast for ESPN2.

The ManningCast caused an immediate stir. Its premiere attracted 800,000 viewers; it more than doubled to 1.9 million viewers by week two.

Their eye-opening nuts-and-bolts football talk, along with being joined by celebrities of all types like Charles Barkley, Phil Mickelson, Condoleeza Rice, and David Letterman, delivered much buzz for the casual sports fan. It even birthed a new player curse — the active football stars who made guest appearances on it wound up on the losing end of their subsequent games.

5. MLB Wild Card Sets New Milestones

At the publication time of this list, baseball owners locked out the players amidst negotiating terms for a new financial agreement. Among the ideas proposed during negotiations was an expansion of the MLB postseason to either a 12-team or 14-team format. That would lead to a larger Wild Card round, akin to the best-of-three first-round playoff structure tested out in the fall of 2020. Precipitating these discussions are the recently-agreed-to extended deals with ESPN, TBS, and Fox — the thought being that more playoff games will result in more revenue. Nonetheless, if 2021 was any indication, the higher-ups might be tempted to leave well enough alone.

The starting games of the postseason outdrawing almost every subsequent Division Series and League Championship Series game is nothing new. But in this past year, both single-game Wild Card eliminations achieved significant milestones. Of course, it helped that all four Wild Card participants were familiar teams with big fan bases.

The New York Yankees at Boston Red Sox on Oct. 5 — another chapter in their storied rivalry — averaged 7.69 million viewers across ESPN and ESPN2. It was the best viewer figure recorded by Nielsen Media Research for an MLB game on ESPN platforms since covering Mark McGwire’s now-controversial 61st home run (tying Roger Maris’ mark of 1961) back on Sep. 7, 1998.

On the following night (Oct. 6), the St. Louis Cardinals at Los Angeles Dodgers, which concluded with a walk-off win for LA, averaged 6.67 million viewers. It was the second most-watched MLB Wild Card game in TBS history; only Cubs-Pirates from 2015 had drawn more.

4. NFL Dominates the Holidays

We’ve already mentioned Thanksgiving for the NHL and MLS on this list. But when you think of the holiday, you think of the NFL and “America’s Team,” the Dallas Cowboys. Add into the mix the Raiders who triumphed over the Cowboys in overtime, and, with nearly 38 million viewers, you’ve got the biggest NFL regular-season telecast since the infamous 1993 Thanksgiving Dolphins-Cowboys matchup (the Leon Lett game).

Thanksgiving was not the only holiday the NFL flexed its ratings muscles. The league was the figurative bull in a china shop on Christmas Day, the perennial bastion for the NBA, with its doubleheader of Browns-Packers and Colts-Cardinals. Almost 29 million across Fox and NFL Network saw Green Bay’s close win over Cleveland from Lambeau Field, achieving the second most-watched multi-platform “Thursday Night Football” game on record (only the 3-network telecast of Patriots-Giants in 2007 when New England accomplished an undefeated regular season drew more).

3. Baseball Became a Field of Dreams Once Again

Kevin Costner was one of the biggest movie stars of the ’80s and ’90s. During the past decade, he’s been the king of the small screen from his Emmy-winning turn in the blockbuster miniseries “Hatfields & McCoys” to starring in TV’s No. 1 scripted series, the cable sudser “Yellowstone.” In August 2021, Costner achieved another massive TV audience courtesy of revisiting his 1989 film classic “Field of Dreams.” MLB and the Fox network turned the magic of Hollywood into reality in the small town of Dyersville, Iowa, for a game between the New York Yankees and the Chicago White Sox.

The backdrop of the cornfields over the outfield wall, the players’ vintage uniforms, and the game concluding with a walk-off home run by the White Sox all combined for a special night to remember. 5.9 million viewers watched the contest, posting the largest amount for an MLB regular-season game on any network since 2005.

2. The Majesty of the Olympics Loses Some of Its TV Luster

The world came together once more in the spirit of competition this past summer in Tokyo, Japan.

The figurative pandemic clouds still hovered over the proceedings, from athletes disqualified by testing positive for the coronavirus to the empty arenas where events like the Opening Ceremony took place. Overall, it was an antiseptic atmosphere that we American sports fans became undesirably accustomed to in the latter half of 2020.

Nonetheless, this was, after all, the Summer Olympics. It has long been a rating juggernaut, and it always outdrew its winter Games.

But those notions got debunked in 2021, having encountered the modern trends of home viewing. We probably should have known an Olympics still labeled as “Tokyo 2020” for marketing purposes was a bad omen for business at the very start.

Relative to what else is airing on TV, the Tokyo Olympics averaging 16 million viewers per night, is a solid achievement. But the Summer Games had never before dipped below 20 million/night, on record. The Sochi Games in Feb. 2018 did 19.8 million, so surely, NBCUniversal would have sold Tokyo as better than that to advertisers. Make-goods to those same advertisers were abounded, as a result.

Just five years earlier from Rio de Janeiro did the Olympics draw 27 million in prime time. The minimal time zone difference was an important aspect to the more robust number — Rio just one hour ahead of Eastern time; Tokyo ahead by 13 hours. But another factor has majorly affected the state of television since 2016. Audiences for linear offerings have massively eroded. Younger generations have sought other entertainment options, especially streaming services. NBC’s Peacock platform was established as a vital centerpiece for its Olympic coverage. Still, the nascent outlet has a long road ahead to be a go-to streaming option like Netflix, Amazon’s Prime Video, Disney+, or even HBO Max.

NBCUniversal may be bracing for another alarming dip for its upcoming Winter Olympics from, of all places, China.

1. Super Bowl Sets Off Domino Effect

The 2020 NFL season was a tumultuous one. The vaccine had yet to be widely available then, and multiple game postponements were a frequent occurrence. However, it all concluded on time, as Super Bowl LV was held on Feb. 7. And as a bonus, it was a battle between newfound superstar Patrick Mahomes and the GOAT himself, Tom Brady, in Brady’s first non-Patriots season of his career. With big names and known teams involved, CBS was bound for phenomenal ratings.

Or so we thought.

The following morning arrived, and no ratings were released. For what is the year’s biggest TV event since the 1970s, it was certainly an oddity that there was no early indication of how the Big Game performed. The longer the absence of such rating news, the presumption that it received not-so-great results had grown. By the morning of Feb. 9, the data was finally published, confirming the previous day’s concerns: the Big Game underwhelmed.

With over 96 million viewers (including almost 6 million on streaming platforms), the Big Game dipped to a 14-year low. It was also the lowest-rated in households since Joe Namath led the Jets to an upset win over the Colts in 1969; and the lowest adults 18-49 delivery since Washington’s win over Buffalo in 1992.

The results set the tone for the TV industry in the weeks and months that followed. NBC — despite its marquee events that were then-upcoming like the Golden Globe Awards, two Olympics, and an NFL season that culminated in their broadcast of the next Super Bowl — joined their public relations brethren of ABC, Fox, and The CW in ceasing publications of daily ratings releases.

And, in an unprecedented move, the Fox network, the broadcast home of Super Bowl LVII in Feb. 2023, began selling commercial time for that Big Game this past year to guard against any potential championship audience declines.

As 2021 came to a close, the NFL not only remained a ratings behemoth but — as noted on this very list — achieved some multi-decade highs. Perhaps the notion of erosion for the country’s biggest sport may be quickly fleeting. For the league and its TV partners, they sure hope those worries are short-lived.

Lastly, an honorary mention:

  • Mickelson’s Historic Win Lifts PGA Championship

Phil Mickelson was already among the legendary golfers of the 21st century. Back on May 23, he transcended his career even further by winning the PGA Championship. At the age of 50, he became the oldest to ever win a golf major, beating the previous mark by two years. The tournament’s final round averaged 6.6 million viewers — the largest amount in three years. A peak of 13 million was tuned in to CBS in the moments Mickelson had clinched his win. With the exception of The Masters one month prior, it delivered the largest PGA Tour golf audience since the March 2020 COVID-19 lockdowns.

Note: ratings were tabulated by Nielsen Media Research, and most of their provided context was originally complied and mentioned by Jon Lewis of Sports Media Watch at sportsmediawatch.com.

Desmond Howard, David Pollack Reflect On Evolution Of College GameDay

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It was a college football weekend to remember as the 2021 season nears its completion with the playing of the Goodyear Cotton Bowl Classic in Arlington, Texas and the Capital One Orange Bowl in Miami. Neither game was particularly close in terms of the final score, as defending national champion Alabama pummeled Cincinnati 27-6 in the Cotton Bowl, while Georgia similarly crushed Michigan 34-11 in the Orange Bowl, making for an intriguing rematch (the two teams met in the 2018 Championship Game) to close out the college football season.

ESPN’s signature program College GameDay was woven throughout Friday’s action, broadcasting live from outside Hard Rock Stadium in Miam. The show, which was also broadcast on the SEC Network, was hosted by Rece Davis, and featured college football analysts Lee Corso, Kirk Herbstreit, Desmond Howard and David Pollack breaking down each matchup and making their predictions as to who would win. The show’s production and advertising have markedly changed since its launch in 1987 with Tim Brando, Beano Cook and Lee Corso, the latter of which is still on the air today.

GameDay was maybe a 90-minute show,” said Howard, who has been on the program since he joined ESPN in 2005. “Now, we have a three-hour show. It’s changed dramatically from a sponsorship deal and to the extent to which we cover college football. You have more hours to fill [and] more time to fill.”

David Pollack joined College GameDay in 2011 amid the extension of the show’s air-time with the first hour airing on ESPNU and its addition of Erin Andrews to the panel of analysts. As a three-time All-American defensive end at the University of Georgia, Pollack frequently watched GameDay and has been thrilled to be a part of it as an analyst since he made his debut.

“I watched it over the years since I was in college, and [have] seen it evolve and grow bigger and bigger and bigger,” said Pollack. “The audience and the following [have] grown bigger, [and] to be a part of it has been really cool.”

College GameDay started doing broadcasts live from college campuses in 1993, with a multitude of fans congregating around the set to express their zeal towards their team and to be seen on national television. Since the onset of the COVID-19 pandemic though, protocols to ensure the health and safety of all parties involved have prevented some of the prior congregation and interaction between fans and commentators from taking place.

“Before COVID, we would have fans come up and take pictures after the show was over,” explained Howard. “We had sponsors too, [and] we would have a tent where we would sign autographs. That has pretty much been eliminated because of COVID.”

Pollack added that there is no longer VIP access available backstage, and that anyone going on the set has to be fully vaccinated against COVID-19, consistent with restrictions that have been implemented across several U.S. cities, including New York City and San Francisco.

Following a two-year stretch of empty stadiums and/or restricted capacities, along with stringent protocols, a feeling of pandemic fatigue has become prevalent around the world. Undoubtedly, a sign of progress in reaching an ostensible new normal comes in seeing industries like sports media adapt to continue producing stellar content across multiple platforms to be consumed by its audience. For the commentators on College GameDay, bringing viewers coverage from bowl games and championships is something they are genuinely excited to keep doing as the world looks to cease the pandemic and transition into a new lifestyle.

KBOI Now Available on AM and FM

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670 KBOI has expanded on to the FM dial.

The Cumulus owned and operated Boise brand, which features ‘Kasper and Chris’ in the morning, and Nate Shelman in the afternoon has begun offering its programming on 93.1 FM in addition to 670 AM.

In a story on CBS2‘s website, Shelman explained how the FM addition will better serve local listeners.

“We have the ability to offer additional content without interrupting regular programming,” said Shelman. “Certain sporting events, live press conferences, election coverage etc. KBOI will be able to offer a broader base of content.”

By adding an FM signal to air its content, listeners will now be able to hear the station’s full lineup, as well as Boise State football. Men’s and women’s basketball games are expected to continue airing on 670 AM.

KBOI has been a dominant ratings winner in the market for decades, featuring a mix of news and right-leaning talk. Additional shosts heard on the station include Dan Bongino, Ben Shapiro, Mark Levin, and Michael Knowles. All are distributed nationally by Westwood One.

Got a story to share? Send tips to Jason@BarrettNewsMedia.com

BSM, BNM Ready To Grow In 2022

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It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.

As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.

I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.

But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.

So let’s talk a little bit about how we’re doing that in 2022.


First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.

Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.

I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.

In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.

When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.

Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.

Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.


Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.

That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.

I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.

As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.

Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.

Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.

The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.


In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.

One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.

After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.

Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.


As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.

If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.

Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.

If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.

Doctor Malone To Joe Rogan: U.S. Government Has Muted Media

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Dr. Robert Malone told podcaster Joe Rogan that the U.S. government has systematically muted the mainstream media when it comes to reporting on COVID-19 and vaccines.

Dr. Malone, who recently had his Twitter account banned after the platform said he violated its community standards, believes top officials are actively conspiring to destroy any discussion of the “appropriateness of lockdown strategies.”

“We’re in an environment in which truth and consequence are fungible,” Malone told Rogan on episode #1757. “Medicine is being destroyed, globally. People are losing faith in the whole system, in the scientific enterprise, they’re losing faith in our government, they’re losing faith in the vaccine enterprise.”

Malone also suggested that some people have lost contact with reality through “mass formation psychosis.”

“How is a third of the population basically being hypnotized, and totally wrapped up in whatever the mainstream media and Dr. Fauci feeds them and whatever CNN tells them is true?” Malone said.

The conversation went viral, getting about 3 million views on this video alone over the weekend.

Got a story to share? Send tips to Jason@BarrettNewsMedia.com

Twitter Suspends 3 High Profile Accounts

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Twitter has suspended a trio of accounts linked to some prominent political figures. The suspensions reportedly have to do with spreading COVID misinformation.

According to Mediaite, Grabien Media’s account was brought down after it shared a clip from Fox News featuring Rep. Andy Biggs discussing vaccines, Ivermectin, and big pharma.

“We require removal of content that may pose a risk to people’s health, including content that goes directly against guidance from authoritative sources of global and local public health information,” said Twitter.

The platform also suspended the account linked to Politics for All owner Nick Moar. Although it’s not clear why Twitter suspended this account, Moar also owns @NewsForAll and @FootballForAll. Both of those accounts are down as well.

Additionally, Twitter permanently suspended Rep. Marjorie Taylor Greene’s personal account for spreading COVID-19 misinformation.

According to Business Insider, Greene repeatedly violated its COVID-19 misinformation policy.

The official representative account for Greene, a freshman Republican from Georgia, remains active on Twitter.

Greene criticized Twitter via GETTR citing instances where Democrats promoted violence and riots in 2020.

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Donald Trump: NBC, Comcast Group Are Terrible People

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Former President Donald Trump chastised network television executives for poor ratings and bad behavior during an interview with conservative news outlet Right Side.

Trump called the heads of NBC and Comcast “terrible people” and “terrible human beings” while bringing attention to spiraling ratings on CNN and MSNBC.

“The good news is that the ratings of CNN and MSNBC, which is just a terrible group of people, that whole NBC group and Comcast group, these are terrible people, terrible human beings … they’re just disgusting,” he said.

While in office, Trump associated the networks with “fake news” denouncing mainstream media when they reported stories that he did not agree with.

“If you look at CNN and MSNBC, their numbers are down the tubes, and that’s a good thing.” “But these are bad people over at Comcast,” Trump added.

Trump declined to say whether he was going to run for President citing campaign finance laws.

Got a story to share? Send tips to Jason@BarrettNewsMedia.com

Brandon Tierney Has Unfinished Business In New York

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Brandon Tierney is a star. Just ask anyone that has worked with him or that has been entertained by him. He has had success in markets large and small. Most recently, he said farewell to his CBS Sports Radio audience after a nine-year run on the national network. Now, it is time to get some professional wins that won’t just represent career goals. They will be the culmination of lifelong dreams as well.

If you were a New York sports fan in the 1980s, there are four iconic letters that have shaped the way you think and talk about sports. Brandon was just 14 years old when WFAN signed on at 1050 AM. Getting there was a goal of his as soon as he realized he was going to be a broadcaster.

While he eventually made it to 1050 AM, it was long after WFAN moved down the dial to 660 AM. That changes this week. Brandon Tienery and his partner of the last nine years, Tiki Barber, officially join the WFAN lineup.

Before the duo takes over the mid day slot, I had the chance to chat with Brandon about what the opportunity and the history of the station mean to him. We also talked about what Tiki & Tierney could change about the station and what the station will change about the show.

Demetri Ravanos: What does it mean to you to finally get that call and to now host a daytime show on WFAN? 

Brandon Tierney: Surreal. The realization of my earliest industry dream. I never knew exactly how I would get there, or when, but I always believed that I would.

That aspiration was fuel early in my career. It balanced me, centered me no matter what part of the country I was living in or how far away from home I was. I always had an eye on working at WFAN.

In 1997, as an intern in the Promotions Department at the station, I used to recruit other interns and sneak into a small production studio at the back of the station in Queens and do mock shows. Every day. Sat behind a mic, and actually rolled thru topic after topic. We weren’t even recording, but the allure of that microphone and those topics. It was potent, like a drug. I was creating a template for how I would eventually host. Finding my style, my voice, what worked, what didn’t.

I remember being so disappointed when I was kicked out of that studio and forced to actually do something pertaining to promotions. All I wanted to do was talk. Promotions? Nahhh man, I just want to let it rip. And I’ve always dreamt of doing it on WFAN from Day 1.

DR: How did this radio station influence your entry to the business? Who did you listen to?  

BT: WFAN is in my DNA. It’s a huge part of who I am, even though I’ve yet to launch the new show, It was just always there, engrained in my soul. The sound. The energy. The jingles. How big it felt when I was a kid.

My Dad always had it on in the car, starting with Imus. I fell asleep to the Schmooze. I was captivated by the back and forth of Mike and Chris, the combative nature of some for their debates. They made it sound so important because it was so important – to them, to us as a city. Our teams, Knicks vs Bulls, Knicks vs Pacers, Knicks vs Heat, Yankees vs Red Sox, Bobby V.  You cannot fake that. You’re either all in or you’re out. We sniff out the posers right away, we know when a host truly cares and we definitely know when someone is just wasting a few hours a day on the radio collecting a paycheck.  

I view that as a personal affront to New York fans. They deserve the best. They’ve had the best. They demand the best.  And it is my mission to continue that lineage, to make it even better with my slant and my style. But it’s not going to happen overnight.

I’m not naive. I have to earn the trust and respect of a new audience. I’m entering this phase of my career almost as if no one knows who I am. I don’t assume that listeners will remember me from my days at 1050 ESPN Radio or SNY or St. John’s. It’s a blank slate. And I can’t wait to begin creating something meaningful and God willing, something lasting and palpable.

DR: When Spike Eskin and Chris Oliviero raised the idea of moving over with Tiki to the local side, were there any reservations on your end or Tiki’s? 

BT: Zero. The timing is right. I’ve always leaned on my instincts in this business and trusted my gut, and thankfully those instincts have always led me to a better place. To leave New York for San Francisco in 2011, of course there were real doubts, but deep down I was confident that was the right move, and it was.

I didn’t know it then, but it was preparing me for a 9-year national run. It added depth to my on-air game. It enabled me to do a four-hour Sunday morning NFL show (TOPS) for seven years, to mix it up with Coach Cowher and Boomer and eventually Nate. It diversified my game. And most importantly, it brought me back home, to the company that owns the FAN. That part definitely put me in position to make the jump back into local waters.

There were two levels to this move: the emotional level, which I was fully on board with from minute one. And of course the business side, which we were able to hammer out fairly quick. Once the two meshed, it was a no-brainer. 

DR: After spending a decade on CBS Sports Radio, which is right next door to WFAN, how many times did you walk past the studio & think to yourself ‘that’s where I belong!’? 

BT: I think I did a good job of balancing what I can control versus what I cannot and really just living in the moment. I appreciated what we were building on the national level. and investing all of my energies into that. Every year our profile and reach grew, especially when we launched the TV simulcast five years ago. Growth was my singular focus.

Candidly, of course, my mind occasionally wandered. I missed the energy and juice of local, but I did not live looking backwards. There were really no “what ifs,” just a desire to create something compelling, something memorable, and something lasting with Tiki.

If you squeeze too hard, things tend to fall out of your grasp. Personal maturity and a confidence in my place in the business allowed me to just be immersed in the show, to be present in the show, without constantly hoping for change.

Yes, without elaborating, there were a few times the past few years where it seemed as if my platform was poised to change. But for a multitude of reasons, it never happened, and I always took solace in the fact that it simply was not meant to be. Not yet. You can’t speed up fate. You can try, but it’s almost always more damaging than rewarding and beneficial.

DR: One interesting thing I think is that you have been in the building, just not at WFAN, as legends like Mike, Chernoff, and Steve said goodbye. You’ve been influenced by them as a listener, they have been co-workers. Chernoff was even your boss at CBSSR. But you represent a new era for the station without those names. How do you process that and what was it like to see and interact with that history in the way that you did? 

BT: I do not take that responsibility lightly, I embrace it. And as much as we rightly romanticize what WFAN used to be, to me, I’m very impressed with our current lineup and looking forward to joining my new teammates. We have a ton of talent with diverse deliveries, different personalities and styles.

For me, Boomer represents the quintessential player-turned-broadcaster: big presence, great playing resume, ability to expand on all sports, a true fan, which a lot of former athletes are not. When he speaks, it carries weight, but he’s also very comfortable laughing at himself and with others. And he better be, because sitting next to Gio every morning is a ride in itself. I think Gregg’s comedic timing and unpredictability are outstanding. He’s another talent willing to laugh at himself. He is legitimately funny and truly a good dude.

As for Craig and Evan, like any new show, naturally, they are still finding their ultimate footing together. But their individual talents are so obvious. Evan is a true fan. The dude knows his stuff as well as anyone in the city. He’s a walking sports search engine. And being wired like that myself, I truly appreciate that. Now, our deliveries are very different and we are two completely different personalties, but the work required to be that in tune with so many different things, I get it and I really respect it.

As for Craig, I view him as a radio genius, and I’ve told him that. New York radio is simply better when Carton has a mic. His ability to keep things moving, to piss people off, to hit areas most people are unwilling or unable to effectively hit, he was born for this job.

So again…the history and roots of WFAN are what pulled me, but adding to that unmatched legacy, that drives me. As for my partner, I simply love the guy. At the top of the list in terms of intelligence. Just a naturally curious person. Adaptable. We play off each other well. He knows when I’m getting ready to enter my zone, when the voice raises, the hands start flying and the beads of sweat build…and he allows me the space needed to be me. To do what I do.

It’s such an underrated aspect of a partnership. Mike was great with that with Chris. When it was time to explode, Mike surrendered the stage, so to speak. And long ago, l learned what drives him, and I surrender the space as well. But segment to segment, day to day, we are just in sync. We see the world in a very similar manner. We both subscribe to hard work, accountability, and common sense. We both come from relatively humble beginnings. But we also disagree on enough things inherently where there is an equal give and take. Nothing is contrived. Our deliveries are polar opposites. 

Personally, I think Tiki is going to love local. He’s never experienced radio quite like this. You strap in every day. Bring a hard hat, exhale, and do it all again the next day and the day after. It’s like being back in the trenches, back on a field. 

DR: Looking at WFAN, Gregg Giannotti, Craig Carton & yourself have hosted in other cities. Spike Eskin has programmed in other cities, yet others have moved up the ladder within the building to earn their shot. There’s no one way to be successful there anymore. How do you feel the experience of working in other major markets has made you capable of handling the big stage in NYC? 

Brandon Tierney: The Sixers Have to Trade Ben Simmons

BT: I would not change a thing, quite frankly. As a young broadcaster with no family commitments at that time, traveling the country, chasing my dreams, it added a layer of depth that I believe is very much an asset for me on-air: toughness. Nothing was easy and nothing was handed to me.

I always felt natural behind a mic, but my actual broadcasting ascent was an arduous one. Lots of tough decisions and blind faith, an empty bank account until the age of almost 30. Granted, some people’s paths are more linear than mine. It’s a straight shot. Graduate from college, hook up with a local radio or TV station before slowly ascending to a more visible position. There are many examples of that in our field and in our market, highly successful talents who never left the city.

But for me, it was an amazing, galvanizing experience. The different traditions of each fan base, the politics of each city…I embraced it all. But even throughout all of my travels deep down, my focus was always on working and thriving in New York. It was my magnet.

Mentally, I never wavered from that New York sensibility, with the belief that I would eventually return home one day better than ever. When? Where? With whom? I wasn’t sure, but I always had conviction I would be back. I always felt as if I had unfinished business in New York. 

DR: Aside from the obvious content selection, how will Tiki & Tierney on WFAN be different from the nationally syndicated version of Tiki & Tierney

BT: Callers. On the national level, it’s all about topic development. It’s paramount to see things and present them in an interesting, non-obvious way. So there was the constant inner battle of talking about Tom Brady or Aaron Rodgers but doing so in a way that was different from say, Colin Cowherd or Dan Patrick. That is a lot tougher than you think.

Locally, it’s about tapping into the vein of informed, passionate fans. The presentation is different. It’s a quicker pace. The tone is different. Still authentic, still intelligent…but a bit more raw, which I love. It’s natural. From the moment you open that mic locally, there is a rush and surge of adrenaline that is hard to describe and for me, nearly impossible to replicate in any other facet of my life. That pure, unfiltered mix of every possible emotion wrapped up into one memorable rant or take? It’s the best. It’s what drives me professionally, still to this day. It’s almost like chasing the perfect golf shot. When everything clicks, when it all meshes, you feel like your flying.

DR: Is there anything about national radio you will miss when the show goes local?

BT: I had the great fortune of having a very large platform during a very pivotal, volatile time in American history. The world was changing and we had a lot of important conversations that I will always cherish. They were uncomfortable conversations that we brought an element of comfort to, conversations and topics that transcended sport. Real depth. That’s probably the best part of doing a national show. The reach.

Generally there is more surface stuff in national. More macro and less micro, less in the weeds.

But I like the weeds and have always enjoyed the nuance of local. I love the intimacy, but national gives you a chance to branch out in a way that that local does not. It was a nice weapon, one I took very seriously. 

DR: Any concerns about interacting with a vocal Giants fan base that has a love/hate relationship with Tiki? 

Tom Coughlin, ex-Giants coach, was 'very upset' when he heard Eli Manning  was benched - New York Daily News

BT: We relish it. I know Tiki does. Listen, there’s no way around it, people are going to test Tiki early. Some are going to come to the table with a gripe or preconceived perception of who he is or what he did. A gripe that he retired early, resentment about what he said about Eli and Coughlin.

The irony is that during the time in which he said what said, we were ALL saying the same exact thing on the local airwaves. There was no real evidence early that Eli was absolutely going to elevate the Giants to prominence and there was little evidence Coughlin was going to do the same despite success in Jacksonville. He was inflexible. Some thought his style was antiquated, that it would no longer work with the modern athlete. It was not seamless for either with the Giants.

I think at the end of the day, Tiki was only guilty of one thing: bad timing. When he said what he said, it came across as malicious, but that was never the intent. He was transitioning to the media, and I think the tone was unintentionally lost. Do I think Tiki could have communicated his thoughts on Eli better? I do. It was a bit awkward.

Forget about this business for one second though. Let’s just talk character. I’ve always taken immense pride in reading people, being able to decipher good intentions versus malicious ones. I’ve sat in the same studio with Tiki every day for nearly a decade. I know his character. I know the type of father he is. I know how well-intentioned and selfless he is with all of his charitable endeavors. Some fans will come with venom initially. I fully expect that and so does he. But I’d be very surprised if he doesn’t win them over quickly.

If you truly know Tiki Barber the person, the man, the father and husband, the concerned citizen, you can’t help but like the guy. And oh yeah, by the way, he’s one of the greatest players in the history of New York football, so there’s always that. 

DR: When you consider how WFAN was built over the past three decades and compare it to the new lineup and direction entering 2022 and beyond, what final message do you have for New York sports fans who’ve made this brand a huge part of their lives? 

BT: I do not take this responsibility lightly. I view it as if I am finally putting on the pinstripes, the absolute best brand in all of sports radio. This has always been a dream of mine. I’m from here. Grew up in Brooklyn and high school in Manhattan. My parents still live in the same home I grew up in. Sister lives in Manhattan. Both sets of grandparents lived in Brooklyn.  

My roots run deep in this city. I’m one of you. I just happen to be blessed with a microphone every day. I can promise you we will not always agree and we will most definitely battle, but you will get my absolute best. Every fiber in my body will be fixated on doing this job to the absolute best of my capability. If you’re thinking it, I can promise you I will have the balls to say it. And back it up. When I’m wrong, I will own it. I don’t hide and I won’t duck. I will be accountable and I will demand accountability and transparency from every team in this market. Fans deserve that. Every morning at 10 AM, a little piece of Mike and Chris and Joe B and the Schmooze and all of the other great pioneers of this amazing network of voices and personalities will be with me in spirit.

I’ll do it my way, the only way I know how. I will be true to who I am and what I believe in. And I hope that before long, people will say, “You know, that BT, I really like that dude. He’s a little nuts, a little loud, but he knows his shit. Would love to have a beer with that guy.”

I’ve been fueled by this crazy dream I conjured up all those years ago. I’m ready. That’s my message for New York and New Jersey. Now, it’s time to stop telling you what I’m going to do. It’s time to simply start doing it. 

NBA Countdown Crew Crossing Fingers For Christmas Day

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Things just seem to feel different this year as we near December 25. A surge of new COVID-19 cases driven by the spread of the omicron variant has fostered feelings of apprehension and uncertainty around the world. People are adjusting and/or canceling their holiday plans while remaining vigilant during this winter surge. 

CDC data indicate Omicron is starting to eat into Delta's U.S. dominance
Courtesy: Getty Images

One of the institutions embarking in this battle is the National Basketball Association, a league that has seen 115 players enter its COVID-19 health and safety protocols this month alone. Currently,  those testing positive for COVID-19 have to remain in the protocols for a minimum of 10 days, or if a player registers two negative COVID-19 PCR tests from samples obtained in a span of more than 24 hours. Many of the league’s superstar players have entered the protocols, including Giannis Antetokounmpo, Kevin Durant, Luka Dončić and Trae Young, all of whose teams are scheduled to take the floor Saturday. The NBA, however, has no plans to pause the 2021-22 season for now, instead opting to adjust to live with the threat of COVID-19 looming large.

ESPN and ABC will mark its 20th season bringing viewers exclusive coverage of all the action around the NBA on Christmas Day Saturday, broadcasting 13 hours of studio and game programming. The game action begins with a First Round rematch between the Atlanta Hawks and the New York Knicks from Madison Square Garden. The day continues on with the NBA champion Milwaukee Bucks hosting the Boston Celtics at 2:30 p.m. E.S.T., followed by a showdown between the two best teams in the Western Conference – the Golden State Warriors and the Phoenix Suns – at 5 p.m. E.S.T. Shortly thereafter, the primetime game takes place on both ABC and ESPN at 8 p.m. E.S.T. between the Brooklyn Nets and the Los Angeles Lakers from the newly-renamed Crypto.com Arena in Los Angeles, Calif., with the statuses of stars Kevin Durant and LeBron James in question due to health and safety protocols and an ankle injury, respectively. Finally, the day concludes from Salt Lake City, Utah as the Dallas Mavericks visit the Utah Jazz at 10:30 p.m. E.S.T.

Throughout the game coverage, ESPN analysts Stephen A. Smith, Michael Wilbon, Jalen Rose, joined by host Mike Greenberg, will provide their knowledge, expertise and opinions to fans on NBA Countdown. The cast of the show was reconstructed prior to the tipoff of the NBA season, and is up 51% in its ratings as compared to last season, consistent with the 26% increase in NBA regular season game viewership on ESPN.

“In a very short period of time, the NBA Countdown team has delivered a very consistent product based on what I believe to be their strong knowledge of the sport, their relentless commitment to working around the clock if necessary, and the commitment to just the sports fans in general,” said Dave Roberts. “We all know that this show has been the subject of press in the past, and I just want to underscore that point [and the ratings increase] because I think it’s relevant as we head into the most important day [of the season] besides the NBA Finals.”

Throughout the year, protocols have been put in place at ESPN to ensure the health and safety of on-air talent and other staff and personnel both in studio and for broadcasts on the road. Additionally, media members have had to follow enhanced protocols at various NBA arenas, including TD Garden in Boston, Barclays Center in Brooklyn, Wells Fargo Center in Philadelphia and Madison Square Garden in New York.

“We’ve been in arenas, and we have followed some new and really fascinating protocols in order to be on the floor unmasked,” explained Mike Greenberg, host of NBA Countdown. “[Additionally], the protocols at our studios at the Seaport are stringent and have been in place since the beginning of the pandemic, and ESPN has done a great job seeing to it that those are enforced.”

Mike Greenberg didn't realize NBA Countdown was still on the air
Courtesy: ESPN

Prior to the COVID-19 pandemic, the primary goal of television programs and broadcasts on ESPN was to be as close to perfection as possible. As circumstances have changed across the globe however, the nature of broadcast production has fundamentally shifted to ensure networks can continue to bring their viewers compelling and engaging content each day, albeit its presentation may not be up to par to what it had been within a lone studio environment in the past.

“I think the idea that it’s not going to always be perfect is now accepted,” said former NBA player and ESPN analyst Jalen Rose. “The idea of bringing people on with FaceTime or remotes – that wasn’t necessarily encouraged. It was tolerated. Now not only do multimedia personalities accept that [as] the way it is, but also fans accept the way it is. So if somebody was doing an interview now on TV and their television screen starts buffering, two years ago the television world would freak out because we are all about perfection, but now we understand that that’s going to happen, and it’s the new climate that we live in.”

While NBA coaches and team personnel were required to receive a COVID-19 vaccination before the start of the season, NBA players were not – since they are under the aegis of the National Basketball Players Association. Nonetheless, 97% of NBA players have been vaccinated, with 65% of those players receiving a booster shot, something that has been scientifically proven to be advantageous in diminishing severe effects of the omicron variant. Yet there have been some notable players who have opted not to get vaccinated, including Bradley Beal of the Washington Wizards, Jonathan Isaac of the Orlando Magic and Michael Porter Jr. of the Denver Nuggets.

As he battles a COVID-19 diagnosis himself, ESPN analyst Stephen A. Smith, who is vaccinated, believes NBA Commissioner Adam Silver needs to invoke the “Best Interest of the Game Clause” and mandate players be fully vaccinated against COVID-19 to maintain the competitive integrity of the game and allow for the completion of the season, something integral to media outlets covering the league.

“The only time a pause should take place is for the NBA to conduct a meeting with all the players in attendance and say: ‘Okay – either you all accept this vaccine mandate, or we’re going into a bubble. Those are your two choices,’” said Smith. “‘Pick one because what we’re not going to do is let the season come to a halt. We’re not doing it.’”

Due to New York City mandates put into place by Mayor Bill de Blasio, Irving, along with any other players on teams within New York City, is unable to enter an indoor arena without proof of vaccination, making him ineligible to play home games at Barclays Center, and across the East River at Madison Square Garden when the Nets visit the Knicks. Wherefore Irving’s limited availability as a result of his objection in getting vaccinated against COVID-19, the Nets decided not to allow him to play in any of its games this season, despite him being eligible to play games in all other cities outside of The Big Apple.

Kyrie Irving talks about the world and basketball ... and the balance  between - NetsDaily

Since that decision was made in October though, the Nets, despite holding the best record in the Eastern Conference, have been decimated by injuries, causing star players Kevin Durant and James Harden to consistently play heavier minutes. Because of this and the organization’s championship aspirations, the team made the controversial move to allow the unvaccinated Irving to rejoin the team. During the intake process, though, Irving reportedly registered either an inconclusive or positive COVID-19 test, thus placing him in the NBA’s health and safety protocols.

The story has garnered much media attention throughout the first quarter of the NBA season, with Smith frequently voicing his opinion on the matter on First Take and Stephen A.’s World. As the saga has unfolded, a consistent point of emphasis articulated by Smith is that despite his “box office” talent, Irving is often not available or willing to play for various non-basketball related reasons. A core principle of Smith in his work ethic is to be available when called upon at ESPN, hence why he fully intends to be on the air, albeit remotely, on Saturday.

“The one obligation we have [as broadcasters] is to make sure that come hell or high water, 99 times out of 100, we’re there,” said Smith. “And the one time we ain’t there, it’s a damn good reason for us not to be there. Guess what? The same is applicable to any professional athlete; any professional coach; any professional team because you’re asking the audience to take time out of their busy schedule and to ingratiate themselves with whatever it is that you are offering… You [have] got to show up to work, or there needs to be a damn good reason why you’re not.”

“The loyalty that the fans used to have to teams, they don’t have anymore,” Rose said in response to Smith’s point. “Like Stephen A. was talking about, they now follow the players. What ends up happening is, yes, these same fans during the regular season are now conditioned that they know the best players might not be playing anyway because of load management.”

While football is the number one sport in the United States, Rose expressed that NBA players are simply more famous than National Football League players.

“You can go by any metric,” said Rose. “You can go by social media. You can go by commercials. You can go by the Forbes list. You can go by whatever you want. Basketball players are more famous than football players.”

For that reason, along with the sheer intrigue it would undoubtedly cultivate across the basketball landscape, Irving returning is a scenario that could resurrect some disappointment among fans amid a flurry of absent NBA players in health and safety protocols.

“I only root for the most interesting possible things to happen,” opined Greenberg, “and so with that in mind, I would love nothing more than to see [Kyrie Irving] go running out there on Saturday. I have no idea, literally none, whether he will or he won’t, but it sure would help us make this Christmas Day as memorable as any that I can think of in recent NBA years.”

All major media networks have adapted to producing and disseminating content across multiple platforms to align with consumption trends and meet consumer demand, a process that has been expedited because of the COVID-19 pandemic. Throughout Christmas Day, every one of the five matchups, along with telecasts of NBA Countdown, will be able to stream on the ESPN App. The prime-time game between the Nets and the Lakers will be broadcast on ESPN Radio with Marc Kestecher on the play-by-play and P.J. Carlesimo providing color commentary, along with the preceding game between the Warriors and the Suns with Sean Kelley and Ros Gold-Onwude on the call. Additionally, fans can watch the digital pregame show Hoop Streams, featuring Chiney Ogwumike and Christine Williamson, on the ESPN App, plus its simulcasts on the social media platforms Facebook, Twitter and YouTube.

NBA on Twitter: "???? The NBA will feature five games on Christmas Day with  ESPN or ABC televising each matchup! #NBAXMas #NBA75  https://t.co/c52Oa3xwG9" / Twitter

Everyone covering games on those platforms are optimistic for the future of this NBA season. But for now, they understand the fluidity and precariousness of a surge that everyone hopes is ephemeral in scope through a holiday season of disquiet and a dearth of quotidian ways of life.

“My mentality is that… the NBA [and] the networks themselves [are] putting forth their due diligence,” said Smith. “It’s a global pandemic that we’re talking about here, and everybody is acting like everybody is supposed to know the answers. Well, even the scientists don’t have all the answers. They’re figuring it out as we go along. We have to understand that, respect that, and come together as best as we possibly can to put forth our due diligence to make sure that we insulate ourselves.”

How Harry Teinowitz’s Story Met The Stage

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It was March 4, 2011. Harry Teinowitz, then one of the afternoon hosts on ESPN 1000 in Chicago, was arrested for driving under the influence. While it may have contributed to him losing his gig with the station a couple of years later, the incident forced him into rehab and ultimately may have saved his life. 

Teinowitz had been a fixture in the Chicago sports landscape. He combined a ‘rain man’ like memory for details of games and uniform numbers with a unique voice and unique takes. With a comedy background, Teinowitz was the guy with the off-the-wall commentary. I’ve worked with Harry on a few occasions and you have to be ready for anything, which is actually kind of a cool thing. He challenged you, in a good way, to be on your toes and think quickly on your feet. 

Media: November 2021 • “When Harry Met Rehab” : Illinois Entertainer

After a long career in radio in Chicago, he found himself without a job in the industry. Opportunities weren’t coming as they normally did. Teinowitz took it upon himself to create entertainment from a piece of himself, to share with the audience what it was like for him to go through all that he did.

Thus, When Harry Met Rehab was born. The stage play is currently running in Chicago and has been met with rave reviews. Teinowitz was able to secure the services of Dan Butler, who played Bulldog on Frasier, to play Harry. Melissa Gilbert also stars in the play as ‘Barb’, Harry’s therapist. Of course, you remember Gilbert from Little House on the Prairie

I caught up with Harry this week to chat about the play and his past life and present.

Andy Masur: What was your life like, before you went into rehab?

Harry Teinowitz: It was fun. A little hectic, and unfulfilled, but fun.

AM: How difficult was it to come to terms with what was happening to you?

HT: I never realized I needed to come to terms until I was a month into rehab.

AM: Did your job in Sports Talk radio contribute to the stresses?

HT: You know it did. My first real job was working for my dad in commercial real estate. It was there I figured out deals aren’t always made in a conference room. They’re made at ball games, in restaurants, and in all kinds of bars. Working for an FM rock station, “The LOOP” (97.9 FM Chicago), was the first time I was going out and doing appearances for the station. They would pick me up then when it was over, they would drive me home, so I could be the life of the party and everybody else there could be at a kick-ass soirée.

In sports radio I had many more of those appearances where I’d say come watch the game with me, I’ll be in this town at this bar. But in order to make our show different a lot of times we would go to a game so we could talk about it from our perspective the next day. Well, you can bet there was alcohol consumption at all these games and when I finish there I know there’s a good chance when the game is over I’d go out afterwards as well.

AM: When did you first get the idea to write a play about your experience?

Glenview's Don Clark, Evanston's Teinowitz join forces for new play 'When  Harry Met Rehab'

HT: I have been out of work twice in radio, both times it wasn’t my agent who got me my next job it was me. Just by calling different stations and setting up a meeting with the program director where we could connect and both times, I found a job. Once after four months once after six. However, the third time, nothing was happening.

At a certain point it became clear to me they were just as happy to go with young people who would work for less than I would and that didn’t have a D.U.I. that was in the newspapers four days in a row and even once made it as the second story on the 5:00 news. I was spending so much time trying to get work and I felt like I was wasting my days so I decided I had to create something tangible. I started out with a movie and then five days later I thought, why am I making up a story when there’s one inside of me that’s been burning a hole because it needs to come out?

AM: How difficult was the process of getting all your thoughts together?

HT: It wasn’t that difficult. First, I went from memory, then I went through all the homework that I had done while I was in rehab. Yeah, they give you homework in rehab.

Then I researched the hell out of it and just sort of settled in with the idea because I knew nothing about it and how important it was in getting me on the path to sobriety my story had to be from start to finish about rehab. With the exception of the opening D.U.I. scene that’s exactly what it is. Also, I knew I wanted to have these other characters, I was in there with, be in my play, but I hadn’t written one in the show. Spike (Manton, a former radio partner and the eventual co-writer) asked me if he could read it and after he consumed the script, he said this can’t be a one-man show. We have to bring all these characters to life, so that’s what we did. 

About a week after that I asked him, “What do you mean, we?”

AM: Emotionally, what is it like to see the finished product on stage and being acted?

HT: Throughout rehearsals, as I watched it, I felt like it was important I was there. I could make changes and Spike was there watching so he could make changes. We could get the story even better. But, to sit there in the audience for these shows, it’s so bizarre.

A big part of my getting sober was going to these meetings that we go to and I still go to. It was being honest in rehab so I’ve learned to not have any secrets when I’m around other people. They’re in the same program but it’s another thing when they get brought up on stage and everybody kind of goes, “Wow, he did that?”

AM: What do you think of sports radio today? Do you still listen?

HT: That’s a good question. It’s hard for me to listen. I never took one day on the air for granted. I appreciated every day that I got to come to work for that fantasy job. Then because of a really bad decision on my part, it was all taken away from me. 

Harry Teinowitz and Spike Manton on WGN Radio's "The Game" 87.7 FM.

Currently, I have a wonderful publisher who has tasked me with a glorious opportunity. I’ve got a dream producer for the play and he’s focused on this show and has all kinds of plans for it. The possibilities are exciting. The feedback from the audience has been humbling. The critics who have reviewed the show are picking up on everything and I’m so appreciative of all of them for walking into the theater with an open mind and not saying ‘oh great here comes another one of them damn battles with alcoholism stories.’ Obviously, the great reviews mean a lot to me and help drive ticket sales but the specific things they each say invigorates me. So, I’m looking forward to what happens with, When Harry Met Rehab, but my dream scenario is the next thing that I write. Whether it’s with Spike, someone else, our family cat, or one of the kids in the neighborhood, that I would have another opportunity to work with (producer) Don (Clark).

However, I’d be lying if I told you I didn’t think about getting back on radio.