From humble beginnings at the University of California, Irvine’s 88.9 KUCI and 105.5 KNAC to becoming the Program Director of Alternative 91X San Diego a little over a month ago, Hilary Doneux’s journey has been one of passion, hard work, and an unwavering commitment to live, local radio.
Her path into radio began during her college years at KUCI, where she caught the bug for broadcasting. Then interning at KNAC in Long Beach. That led to a part-time gig and hosting a punk rock specialty show.
But it was the opportunity to take over the overnight shift at 92X in Denver that really set her career in motion. After a few years, she moved to Southern California and joined 91X in 1997, where she served as Muckley’s Assistant Music Director and Afternoon Host until 2006.
A Return to Her Roots
From there, she moved across the street to Star 94.1 for a year. Then did a long stretch with Garett Michaels and Halloran at FM 94/9 before Michaels brought her back to 91X in 2016,
For Hilary, it’s more than just a job. “It feels incredibly exciting and humbling and surreal,” she says.
Her career has come full circle, with 91X being a place that feels like home. “91X helped raise me,” she reflects. “It’s such a big part of my life, and getting to be involved at this level is an unbelievable gift.”
The Unique Culture of San Diego Radio
The San Diego market is unlike any other. As a border town, 91X has a special connection with listeners in Mexico. The station’s studio originally was in Tijuana and its transmitter still located there.
“Our co-workers in TJ take over when storms hit and our satellite connection goes down,” Hilary shares, illustrating the deep community connection that spans both sides of the border.
But beyond the geography, San Diego’s laid-back culture makes the market special.
“Listeners tend to buy tickets on the day of the show, reggae music is huge here, and people are passionate about their craft beer, Comic-Con, the Padres, and excellent food,” Hilary says.
“Whether it’s surfing in the morning and snowboarding by afternoon or enjoying the city’s renowned sushi and Mexican food, San Diego offers a unique blend of outdoor and urban culture that resonates with the 91X audience.”
Radio That Serves the Community
One of the core values of 91X—and one Hilary is deeply passionate about—is “Serving humanity since 1983.” This philosophy goes beyond the airwaves. From daily surf reports to real-time wildfire updates. 91X has built a reputation for being live, local, and plugged into the community. Hilary takes this role seriously.
“We’re always ready to jump on the air with important news when it happens,” she says, proudly mentioning how she recently covered a wildfire update during her own show.
91X is also heavily involved in charitable efforts. From supporting local organizations like Shelter to Soldier, to the massive community-driven effort that is Marty’s SoX and Underwear, collecting essential items for the homeless. 91X ensures it is more than just a radio station. It’s a voice for positive change. Hilary herself is active in volunteering and speaks proudly of her station’s commitment to service. “I love that Local Media San Diego prioritizes giving back.”
A Legacy of Musical Discovery
91X has long been known for its diverse and bold musical programming. The station’s 40+ year legacy includes its iconic “Loudspeaker” show, which has been airing local music for over 35 years. Bands like Rocket From The Crypt, Pinback, Blink-182, POD, and Switchfoot have all benefited from the station’s unwavering dedication to supporting local music. And local bands on the horizon like Wavves, The Sines, and Agent 51 are all in regular rotation.
And Hilary is determined to keep that tradition alive.
“Our lane is playing the best music from our history, mixed with fresh new tunes that feel right for our audience,” she says.
But it’s not just about playing good music; it’s about making sure the station stays connected with the community. “When we play something new, our hearts are in it. Our listeners trust us to pick the right songs for them.”
Honoring the Past, Shaping the Future
As Hilary reflects on her tenure, she is quick to credit her predecessor, Garett Michaels, whose vision she now continues.
“I learned so much from him,” she says. “I want to build on the solid foundation he laid.”
But she’s also excited for the future, bringing new ideas to the table to evolve 91X as it continues to engage with its listeners in new and meaningful ways.
For Hilary, the journey is far from over. She’s eager to keep serving 91X’s loyal audience and ensure that the station remains a cornerstone of San Diego’s vibrant, diverse, and ever-changing radio landscape.
Staying Connected Online
91X is also embracing digital platforms to stay connected with its audience. Listeners can find the station on Instagram, Facebook, and Threads (@91XSanDiego), as well as Twitter/X (@91X). Hilary is also active on social media. Follow her on Instagram (@91Xhilary) and X (@hilahil) accounts, offering a behind-the-scenes look at her work and life.
A Mission That Continues
As Hilary reflects on her journey, it’s clear that her commitment to radio, community, and the 91X legacy is stronger than ever. “I just want to do right by 91X and its listeners,” she says. “I think I will.”
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