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Sports Media Game-Changing Predictions for What’s Coming in 2026

John Mamola
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Sports Media Game-Changing Predictions for What’s Coming in 2026

The year 2025 brought several instances of seismic shifts in the sports media landscape. Leagues arranged new media rights deals, key figures shifted from network to network, and customary layoffs occurred in between. Sports media remained a buzzsaw of interest throughout the past year. This makes it difficult to predict what’s to come in 2026.

Looking back, could we have predicted that Michael Jordan would join NBC Sports in their return to NBA coverage? Might we have seen the writing on the wall that Craig Carton would make another return to WFAN? The game of predicting the future rarely provides a true outcome and more than likely would have ended as a “Freezing Cold Take” for Fred Segal to save for future use.

As we approach the beginning of 2026, I reached out to several members of the sports media community.
I wanted to learn what the biggest and brightest names believe will happen in the new year.

2025 was a year of change for Mitch Rosen, Vice President of 670 The Score and the BetMGM Network. The unfortunate events that led to the firing of longtime personality Dan Bernstein resulted in the elevation of Lelia Rahimi and Marshall Harris. Later in the year, Mark Grote was added as a full-time member of the program as well.

Rosen also oversaw the end of the BetMGM Network as it transitioned, along with the Infinity Sports Network, into the new Westwood One Sports network, which launched earlier this week.

When I asked Rosen what he predicts could happen in 2026 in sports media, he saw a continued pattern of growth. He believes the demand for localized sports content is only expected to increase.

“With local sports content, the adventures in video interaction will continue to explode. New platforms and new interactions with local audiences,” said Rosen. “Local sports content will continue to grow in the audio space. In particular, as other formats are challenged with finding new ways to find ears and eyes. I feel sports is constant in that local fans want to interact with local hosts and communicate about local sports.”

Rosen, considered by many a top sports radio programmer in the country, shared his perspective on 2026.
He believes questions about regional sports networks’ viability could contribute to an audio boom.

“Audio play-by-play sports could see a resurgence, especially given the uncertainty of regional sports networks,” noted Rosen. “Especially with the game of baseball. Baseball on the radio remains a special relationship between the team, fans, announcers, and the radio station.”

Mad Dog Sports Radio host Damon Amendolara also sees growth coming as the appetite for content continues. He feels the consumer will continue to find new ways to seek out content in 2026.

“Those of us in the creator space are engineering ways to make compelling, consistent content at bargain-basement production prices compared to traditional TV production costs,” said Amendolara. “I feel you’ll see more streaming channels search out podcasts and YouTube shows as programming on their model.”

Amendolara, who recently signed a multi-year extension with SiriusXM, noted that Netflix’s partnerships with Spotify, iHeartMedia, and Barstool Sports serve as an example of what’s to come in 2026 and beyond.

“Netflix adding those podcasts to their library is the first chapter,” said Amendolara. “Smaller streaming channels will realize what efficient programming this is and start licensing all levels of successful podcasts. Much like the era when linear TV sports channels realized sports radio shows could easily and cheaply fill hours of programming. The same land grab will happen with podcasts.”

Several other suggestions revolved around the future of the car radio, considered by many as the last dedicated spot where traditional broadcast radio dominates. Will companies make more efforts to remove traditional radio from the dashboard, further challenging consumption in 2026?

Former 105.7 The Fan host and reporter Jerry Coleman, who exited the station in 2022, has evolved into hosting digital content for several years. During that time, he has not lost his passion for sports radio. When I asked Coleman for his 2026 prediction, he foresaw significant cost-cutting measures in the industry. He said these cuts would be more extensive than ever before.

“I see the elimination of sports updates, and the people who voice and produce that content moving away,” noted Coleman. “Instead of the normal top-and-bottom-of-the-hour headlines, you’ll see more hosts and producers taking on the role than ever before.”

In that line of thinking, Coleman also predicts broadcast companies will take a hard look at three-person sports radio programs, as budget cuts are likely in 2026.

“I think we’ll see more changes with the three-person sports radio show,” said Coleman. “I can see broadcast companies looking at these programs as extremely costly and excessive, despite any success with ratings.”

ESPN Chicago host Marc Silverman sees 2026 as the year when sports media brands around the country grapple with the future of artificial intelligence.

“2026 will be a big year trying to navigate AI. Where it fits and where it doesn’t,” said Silverman, noting that his program Waddle & Silvy accepted AI-generated parody songs for the first time as part of the program’s annual holiday parody song content this month. “What is ethical when it comes to content creation, and what isn’t? There wasn’t a rule against it, but was using AI fair?”

Mark Moses, host of The Mark Moses Show podcast, also agrees that AI will make headlines in 2026. After moving his program away from traditional broadcast radio in 2025 to a daily podcast, Moses believes more broadcast companies may follow a similar path.

“Traditional radio broadcast companies are going to invest heavily in local sports/news video and audio podcasting to help grow revenue in their markets,” predicts Moses. “The key will be whether talent can create great local content that people want to consume. Also, can the talent utilize social media correctly to market their product.”

Other predictions included a decline in viewership of sports debate shows such as First Take or First Things First. Several sports media respondents noted that some of the audience is growing tired of “fake debate.”
Many feel a more genuine and honest approach to programming will attract more viewers. They believe it is more effective than “pandering” by others.

2026 could also bring a rising cost of consumption for sports fans. Respondents noted that escalating media rights deals by streaming companies will likely increase subscription costs. This could lead more fans to either find new ways to consume without paying for subscriptions or decide their fandom isn’t worth the added price tag.

A new year brings renewed excitement for what 2026 will bring to the sports media landscape. The leagues have never been more profitable, and fandom continues to grow, with more ways to connect to teams than ever before. The interest in games keeps sports media in business, and the appetite for content seems endless.

As 2026 approaches, one thing is clear: sports media will continue to evolve at a relentless pace. From AI-driven content and shifting broadcast models to the enduring power of local radio and fan engagement, the industry will face challenges and opportunities in equal measure. While no prediction is foolproof, the constant remains the passion of fans and the drive of those creating the content.

Change is inevitable, but as history shows, sports media will adapt—finding new ways to inform, entertain, and connect audiences, ensuring that the conversation never stops in 2026.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025

BMM Staff
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The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025

2025 saw many changes take place across the music radio landscape. Barrett Media is reflecting on the top stories of the year by sharing this Top 5 list. Though lists can be subjective, we’ve used traffic, industry chatter and social engagement to help determine our order.

Familiar voices in both music and radio passed on during the year. Layoffs continued across numerous markets and companies. Stations flipped formats. Talent exited popular shows/brands such as The Fred Show, Mojo in the Morning, Preston & Steve, KROQ, KSHE and others. Even prominent programmers Keith Cunningham, Jim Ryan, Terrie Carr and others said goodbye to brands they helped make successful.

But new voices and leaders arrived too at winning brands like B101, Star 94, 105.7 The Point, and 103.1 The Wolf. Some shows expanded their reach and national business such as Tino Cochino, B-Dub, Murphy, Sam & Jodi, Jesse & Anna, and the Bret Mega Show. And Charlamagne tha God’s value to iHeartMedia and Premiere Networks was confirmed with a lucrative 5-year deal worth a reported $200 million dollars.

But topping our list for 2025’s top stories was the passing of WMMR personality Pierre Robert. The news sent shockwaves across Philadelphia and the rock music industry. Legends come and go in all industries, but the loss of Robert left a giant sized hole in the heart and soul of WMMR and the entire radio industry.

#5 – iHeart Takes a Stand Against Artificial Intelligence

AI usage is rampant across the world in various industries, but in radio, opinions are mixed. Some have used it to replace voiceover talent and on-air personalities. Others see that as a cardinal sin that goes against what makes radio special.

What isn’t debatable is where the industry’s largest radio operator stands. iHeartMedia has picked a side, guaranteeing all radio and podcast personalities and songs aired on their stations will be Guaranteed Human. Even as the music industry invests hundreds of million dollars in the future of AI music, iHeart is making it clear ‘it doesn’t air here unless it’s human’.

The new edict from Chief Programming Officer Tom Poleman emphasized the company’s commitment to companionship, connection, and authenticity. Those three qualities are seen as difficult to replace by AI.

Poleman informed iHeart employees that on November 24th, ‘Guaranteed Human’ would become a core part of the company’s messaging. He shared that it isn’t just a tagline but rather a company promise, reinforced through imaging to give listeners a greater reason to trust what they’re hearing each time they tune in.

In a memo to staffers, Poleman shared that research shows 70% of consumers say they use AI as a tool, but 90% want their media from real humans. 92% use social media, but 2/3 say it makes them feel worse and more disconnected. 92% say nothing can replace human connection — up from 76% in 2016. And 9 in 10 say human trust can’t be replicated with AI.

Poleman said iHeart does encourage using AI to help with business operations such as scheduling, workflow automation, data analysis, audience insights, editing, organization, show prep, etc.. However, when it comes to serving audiences, 96% find ‘Guaranteed Human’ content appealing, and iHeart is embracing it. He closed by adding, “Sometimes you have to pick a side — we’re on the side of humans.”

#4 – Connoisseur Media Purchases Alpha Media to Become Prominent Music Radio Player

The news broke on May 5, 2025. Connoisseur Media struck a deal to acquire Alpha Media. The purchase would expand the company from 11 stations to over 215, growing its footprint to 47 markets, reaching 20% of the United States.

The sale was finalized on September 4, 2025, the same day Warshaw spoke at Barrett Media’s News Summit in New York City. During a conversation with Barrett Media CEO Jason Barrett, Warshaw shared how he planned to bolster the company.

“We have great people, and we are going to continue adding people. Connoisseur has traditionally done business with extremely high market share, great ratings, huge sales staffs, and big involvement in our communities.”

Warshaw candidly shared how he discovered during market visits that a number of clusters lacked the resources to win. They had some staff but lacked vehicles and a street presence to compete against larger brands.

“That’s just not the way that we operate,” explained Warshaw. “If we’re going to be in a market, we’re there to win, to be a great place to work, where there’s positive energy, excitement, and enthusiasm for winning. Where we can get great results for our clients, and be intrinsic to our communities. If we’re going to be in the market, we want to be there to win and be the best level media operation.”

Warshaw’s passion and commitment for local radio was seen as a huge positive across the industry in 2025. Connoisseur would add more stations in October, acquiring Bonneville’s San Francisco cluster. The company would sell a few smaller locations not considered pivotal to their future business interests. The company’s programming leadership was put into Keith Dakin’s hands. Respected Alpha Media executive Phil Becker left the company as part of the acquisition.

#3 – Ebro Darden, Peter Rosenberg and Lauren Stylez Exit HOT 97

After 13 years in mornings, Ebro in the Morning was canceled by management at HOT 97 in New York City.

Speaking candidly on The Ebro Laura Rosenberg Show on YouTube, Rosenberg and Darden reflected on the show’s conclusion. They described the process as abrupt, impersonal and emblematic of an industry slow to evolve.

Rosenberg shared how he was informed of his termination. He explained that after a nearly 20-year run his exit was treated like a corporate transaction. Peter detailed months of uncertainty leading up to the decision, confirming that he worked without a contract for months.

Darden was outspoken about the company’s plans, previously warning that darker days were ahead. He said afterwards, “I’ve been telling y’all for months — years — that the new ownership of the big legend, HOT 97, didn’t give a damn about investing in this damn thing here. No new studios. Making cuts, cutting staff, cutting this, cutting that. Then I hear last Thursday, (Funkmaster) Flex tweeting about his last show and that they’re keeping our show on until 11 o’clock. I didn’t get an email, a text, a heads up, nothing.”

Despite the split, Darden and Rosenberg expressed love for HOT 97 and its audience. They made a point to distance both from its ownership group, MediaCo. Little has been said by the company since the cancellation of the morning show.

Meanwhile, Ebro, Stylez and Rosenberg have moved to YouTube. In just two weeks, the show has already generated nearly 40,000 subscribers. Superadio, the show’s national syndicator, is remaining in business with the trio too. They say they’re looking forward to the future.

As of this writing, HOT 97 has not named a permanent replacement in mornings. The station did hire three new digital voices. Funkmaster Flex has been filling in, adding that he accepted the morning show position starting in 2029.

That decision raises questions about the station’s morning plans for the next 3 years. What happens if the show is or isn’t successful during that time frame? MediaCo representatives will have to explain that once they announce their new direction.

#2 – The Bert Show Signs Off

The Bert Show officially signed off in Atlanta on Friday October 24, 2025, ending a remarkable 24-year run. Bert Weiss launched the program in 2001, growing it to more than two dozen affiliates around the nation. His career earned him an induction into the Georgia Radio Hall of Fame, recognition from the Friends of Georgia Radio Hall of Fame, and three National Radio Hall of Fame nominations.

As Weiss hosted his final show, he acknowledged how proud he was of what the show accomplished. He said the one thing he was taking with him was a big Bert Show sign that hung behind him. Bert explained that it wasn’t just a studio sign but a logo that represented uniting a city for 25 years.

The final episode of the show on Q99.7 went two hours past its normal end time. Former show members shared memories, family members detailed how much Weiss sacrificed for the audience, and Atlanta Mayor Andrew Dickens dropped by to thank Weiss for a quarter century of service to the Atlanta community. As expected, a trail of tears were produced as well.

Weiss’ oldest song Hayden joked that he didn’t think the day would ever come when Bert would step away. He figured his father would do the show until he was in hospice…in three years.

In signing off, Weiss said 25 years in radio is equal to a thousand years. He was joyful, grateful, and emotional as he thanked his audience for the final time. He explained that he was ready for retirement and hoped that the show provided an important lesson about the value of entertainment. No matter where we scroll, human connection is needed, and the Bert Show helped many do that.

#1 – WMMR Personality Pierre Robert Passes Away, Leaving Thousands in Philadelphia and Across the Music Industry in Mourning

Longtime 93.3 WMMR midday host Pierre Robert died in late October at the age of 70. He was found dead at his home. No cause of death has been announced as of this writing. The day prior to his passing, Robert spoke with Barrett Media writer Mike Stern. It would become his final interview. Fortunately, Mike recorded the conversation. It gave a look into Pierre’s radio soul, and showcased his love and passion for life, music, and WMMR. You can hear it through the video below.

Robert joined WMMR in 1981 and became known as the rock format’s voice of record in Philadelphia. He was the cornerstone of WMMR’s sound and spirit, known for his signature “Greetings, Citizens” greeting, warm personality, and encyclopedic music knowledge. He was as much a part of Philadelphia’s rock culture as the music he played. His longstanding features such as Noontime Workforce Blocks, Pierre’s Vinyl Cut, On This Day music history segments, and high-profile artist interviews became benchmarks for local listeners.

Some of rock music and Philadelphia radio’s most popular names offered condolences upon learning of his passing. During a conversation with Preston & Steve, on WMMR Shinedown vocalist Brent Smith said, “Anybody that knows our band knows that radio is such a major part of who we are. Pierre was a major part of that and will always be a huge part of what our band is. He may be gone in a physical aspect, but his light, love, and spirit is with us always. That’s what you have to remember.”

Robert was a philanthropist by nature. He was inducted into the Philadelphia Music Alliance Walk of Fame in 2019 for his work in helping countless local charities, and championing community events like the AIDS Walk.

Following his passing, WMMR created a celebration of life concert to honor their former colleague. The radio station streamed the event which took place before a sold-out crowd at the Fillmore. It included bands and performers Robert supported and loved. Among them were Brent & Zach of Shinedown, Lzzy & Joe of Halestorm, Ed Roland of Collective Soul, The Hooters, In The Pocket and more.

WMMR would later announce Matt Cord as the new midday host. Cord said of the honor, “Although no one can step into those sparkling high-top Converse and fill them, I’ve known Pierre [Robert] for 35 years. I was honored to do the midday show from 1994-1995 when Pierre moved to mornings. Along with MMR’s loyal listeners, I’ve shared so many cool moments with ‘The Duke.’ The people who have worked at the station over the years have formed a brotherhood and sisterhood. Pierre was at the heart of it. I promise to carry his amazing spirit into the studio bearing his name and do my best to make him proud.”

Barrett Media CEO Jason Barrett shared why Robert belongs in both the Radio Hall of Fame and Rock and Roll Hall of Fame. Here’s to hoping the memorable work Pierre did is celebrated again in 2026.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

3 TV Mistakes That Can Sink a Long-Form Story

Krystina Alarcon Carroll
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3 TV Mistakes That Can Sink a Long-Form Story

You’ve made your list of TV interviewees, checked it twice, and (if you are a true journalist) are letting the audience figure out who is naughty or nice. Think your HFR or long-form piece is ready for air? Think again!

Make sure you’ve crossed your “T’s” and dotted your “i’s,” because there are a number of you who have made the news naughty list for not doing the right research.

Here are three major things you might have forgotten in your last long-form piece.

Check the SEC

If your subject is a publicly traded company, or owns a publicly traded company, you need to check the United States Securities and Exchange Commission (SEC) for any recent or pertinent litigation.

This happened recently with a NewsNation special on a doctor treating cancer. The special was well done, had an interesting choice of graphics, and was informative. However, the producers failed to mention that ImmunityBio’s senior executives were recently investigated and settled because “the site where Anktiva was manufactured suffered from rampant and myriad CGMP violations.” That is a direct quote from the settlement earlier this year. (https://pomlaw.com/monitor-issues/pomerantz-secures-105-million-settlement-for-immunitybio-investors).

CGMP stands for Current Good Manufacturing Practice. These are regulations put in place to ensure pharmaceutical manufacturing safety. The FDA often stalls or delays approval for any drug if there are questions about manufacturing safety. One Google search of Anktiva and SEC can provide anyone with this information.

Failure to mention this in the original piece about Anktiva is a failure of journalistic duty. The team also failed to mention that if a drug is FDA-approved for one type of cancer, you can petition your own health insurance company to cover the drug — but that’s a different rant for a different day. Onward!

Opposing Opinions

Jacob Riis is often taught in J-school (which I did not attend) as great journalism. His muckraking style exposed “how the other half lives.” His series of photographs was a shocking reality for many Americans. But never once did he ask or show how the squalid lifestyle was better than the life this group of newly minted Americans was fleeing. In fact, this was an upgrade from the three months they spent on a boat and the possibility of starving to death in another country.

While Riis’ work is important, calling it journalism is a disgrace because it does not provide the full scope of the story, nor does it present opposing sides.

I know what you’re thinking: “But Krystina, it’s muckraking journalism. Doesn’t that count for something?” Adding “muckraking” in front of journalism is equivalent to saying “we are news from the left” or “news from the right.” The fact that you need to place anything in front of or behind the word “journalist” to define what you are doing negates the entire purpose of journalism.

Tell the full story, not just the parts you want.

Follow-Up

So many of us live for the “F— it! I’ll do it live!” vibe. We have a great story, it gets approved by our editors, it makes air, and some of y’all are so proud of the work that you start filling out the Emmy form well before submissions even open. Girl, bye.

The story is not done because you produced a long-form piece. You still need to push the story forward. This is often where local news is king and national news fails abysmally.

A great example of local news following a story comes from PIX11 in New York. James Ford, who is an incredible journalist and an even better friend, had the scoop on a whistleblower suing NYCHA. For those who don’t know, NYCHA stands for the New York City Housing Authority. It provides affordable housing for one in 17 New Yorkers. The problem? In many NYCHA developments, the elevators do not work or repeatedly break down.

Ford spoke with a whistleblower (link to the piece here: Whistleblower alleges NYCHA elevators are not monitored in new lawsuit), who is suing NYCHA for negligence. Some would have said the six-minute exposé was enough. But nay, nay — not a true journalist like Ford.

He went back to NYCHA, received a detailed tour of their training facility, then returned to the whistleblower for his response, only to go back once more to NYCHA and press them on key elements of the story. (Link here: Exclusive: NYCHA responds to claims of unsafe elevators.) Needless to say, the follow-up is ongoing, and the impact this lawsuit has on the lives of PIX11’s audience is profound. Ford and his management team understand how important it is to follow stories like these and refuse to let them fall by the wayside.

National news outlets need to take note, because there are so many issues affecting Americans across the country that are reported on once and never heard from again, like the cleanup in North Carolina after Hurricane Helene. Oftentimes, the media becomes so accustomed to “feeding the beast” by chasing what’s new that we forget the most important part of our job — staying connected to the stories and people we showcase.

So, happy Christmas, merry New Year. Take this time to reflect on the work you’ve done and make next year’s work better.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Radio Industry Reflections of 2025 and Goals For 2026

Kevin Robinson
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Radio Industry Reflections of 2025 and Goals For 2026

Every year end, human nature takes over. We collectively review what we might have accomplished in our industry during the year as it disappears in the rearview mirror. Simultaneously, we envision through the windshield the New Year ahead.

In the rearview, our industry continues to adapt – sometimes the hard way. Safe, strict familiarity is no longer a sound strategy. Scale of formats and talent are hard to remain relevant while consumers reward brands that are unique and meeting expectations. Technology steamrolls forward, audio habits are fractured, and “pretty good” is no clearly longer “good enough”.

As the calendar marches to 2026, those who wish to thrive will need to open their minds – and ears – to a better understanding of audio branding. Winning means understanding that you are a multiplatform audio – and video – content provider. 

And what about A.I.?  A word about that at the end of this piece.

Over the holiday, I reconnected with a few radio pros that offered thoughts in the past in this space. I asked them for feedback to these specific questions:

  • What did you learn in 2025 – personally and professionally?
  • What do you expect to learn in 2026 – personally and professionally?

Perhaps their reflection on 2025 and vision for 2026 will spark you to do the same?

Taylor J: 104.5 WJJK Midday Personality – Director of Promotions – Cumulus Indianapolis

In 2025, I learned to manage my emotions better. We are in an industry that is all-consuming and in 2025 we experienced the all the highs and lows. We’ve all learned to celebrate a win but the losses have been plentiful. In my role of Director of Promotions for the group, wins are often shared in our department. We are always busy and the losses can sting pretty badly. I’m still learning to not take the stress of the year so personally, to separate work and home life.

I’ve also learned to embrace AI. It is here to stay and if used correctly, it can be a tool to help at work. I’m still a very casual user, but I’m learning that it can enhance not hinder the creativity that makes our industry so great. I’ve learned to delegate more. I’ve learned how to build a great team and when to cut losses with those that aren’t going to take you where you want to go, and how to give more to those who will take you where you need to go.

In 2026, I hope to learn how to better balance being the best Director of Promotions while also being a great on-air talent.  Maybe there are ways to work smarter – not harder to accomplish this. I hope I learn how to maximize the Nielsen changes (3 minute qualifier) to benefit WJJK. I’d like to learn the best uses of AI in my roles to work as efficiently and beneficially as possible. 

Dr. Len O’Kelly– Associate Professor of Journalism, Broadcasting and Digital Media – Grand Valley State University

2025 was a year of tremendous learning for me. I transitioned into the role of department chair, working with our faculty and students across four undergraduate programs and one master’s program. Perhaps the most interesting thing that I learned was that the role of academic department chair is a lot like the role of program director in radio. In both roles you are responsible for the messaging of the organization. You deal with talent (faculty), who sometimes have egos that must be managed. You deal with complaints (parents and students), and have to continually build a schedule of capable part-timers (adjunct faculty). There’s budget issues, competing for listeners (majors), and making sure that you are involved in the community.

It’s also a role that very few people want but is very rewarding and meaningful work. I also learned – or was reminded – of the difference between managing and leading. Managing is taking care of the “day to day” tasks that must be done in order for the lights to stay on, so to speak. Leading is different. Leading is inspiring others to sign on to your vision, to push themselves to bring their best every day. It’s providing example, taking on the occasional unpleasant task that must be done. And it’s advocating for resources, support, and the tools that your team needs to thrive.

For 2026, I hope to learn how the onslaught of technology will change what we do for radio instruction and preparing the next generation of storytellers. How will artificial intelligence affect what we do? How will terrestrial radio and streaming/podcasting coexist in a battle for the ears? And what do audiences want from us, anyway, in an environment rife with distractions and competition for attention?

I want to be sure that the students that I turn loose on the airwaves for the first time in January – about 30 eager young people – are up to the task. Not every one of them will choose our industry for a career. But every term I encounter about a half-dozen or so who seek the same magic that we sought when we were their age. My goal is to be the best resource that I can be for them as they begin their journey. To do so, I’ve got to continue to be a student of the medium myself.

Dr. Len O’Kelly teaches broadcasting in Michigan. His radio path took him through college radio followed by small, medium and large market positions before landing at Grand Valley State University. If you need a well-coach and hungry broadcaster, you should interview a few of those January 2026 graduates Len mentions above. Reach out by email at okellyle@gvsu.edu.

Kevin Avery– Co-Host – Kevin & Taylor Show – Star 94 – Atlanta

One year ago I would have never predicted that the Kevin and Taylor Show would have a new 2025 home at Star 94 in Atlanta!!

My advice for anyone going through a serious career change is to stay close to those that truly have your back. Never forget that you have valuable talent.

Also, reframe any downtime. You’re not unemployed, you’ve been given a gift to become a better version of YOU! Mentally, physically & spiritually.

I can’t wait to see what 2026 has in store for us at Star 94!! It’s going to be epic!!

David Moore – Operations Manager – Hubbard Radio – Phoenix

In 2025 I learned that a station-branded app is one of the most powerful audience-engagement tools you can possess. In 2026 I hope to learn how to make an even bigger impact via the app.

A Final Word From Yours Truly

2025 presented pre-scheduled but necessary health improvement challenges. You only have one body to protect and there’s no going back. This year I lost a few close friends and radio associates including the sudden and shocking loss of the remarkable Michelle Matthews. Make a re-contact list and make time to reconnect in person or on the phone. Tomorrow is far from guaranteed.

2026 will be shaped by the Indiana Jones-like idol ball gaining on us that we call Artificial Intelligence. Radio has embraced A.I. for decades. Vinyl records, cassettes, compact discs and digital cloud storage – all A.I that made us more efficient. Everything in our studios are classified as A.I.. How do we use this growing tech to improve our process without suffering a soul-sucking degradation of our product?

We will talk with thought leaders about this subject as the year progresses starting in January.

Thank you for being a loyal reader in this space. Let’s make 2026 our best ever.

Cheers!

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Point to Point Marketing Signs On as Presenting Sponsor of the Barrett Media Audio Summit

Jason Barrett
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Point to Point Marketing Signs On as Presenting Sponsor of the Barrett Media Audio Summit

Since 2018, Barrett Media has hosted conferences to help broadcasters across the country. What started as a two-day think tank for sports radio programmers in Chicago, expanded to live shows, later adding separate events for news talk media professionals. We’ve welcomed CEOs, Executives, Market Managers, Talent, Agents, Program Directors, Researchers, Advertising Leaders, and many others to our stages. The goal from day 1 has been to deliver a masterclass on the broadcasting business. We aim to help attendees become smarter, sharper, and more connected.

But when you create events independently, it takes a village to pull it off. I’ve told my team many times, I don’t expect to get rich hosting conferences but we can’t put ourselves out of business doing them. Every sponsorship and ticket sold matters. Each speaker who joins us and helps promotes the event is important.

On June 30-July 2, 2026, the Barrett Media Audio Summit will come to New York City’s SVA Theatre, and this year we’re doing things different. News/Talk will receive a full-day of focus on Tuesday June 30th. Sports media will own the spotlight on Wednesday July 1st. And on Thursday July 2nd, Music Radio takes center stage for the first time ever. We’re looking forward to the three-day show and I’m especially excited to announce Point to Point Marketing has signed on as the exclusive Presenting Sponsor of our 2026 show.

We have worked with Tim Bronsil and his team for years. Aside from doing exceptional work for broadcasting companies, they’re first-class people. They believe as do we that if you support the media industry it has a way of supporting you back. They focus first on doing quality work and delivering exceptional results. By taking that approach, it leads to satisfied and repeat customers.

Knowing that we’ll be reaching three different areas of the industry at our show, the right Presenting partner is important. I’m thrilled to have Point to Point on board as they add value across the entire media landscape.

“Point To Point Marketing is incredibly excited to serve as the presenting sponsor of the inaugural Barrett Media Audio Summit in New York City,” shared Tim Bronsil, CEO of Point To Point Marketing. “Jason Barrett and his team have built something special by bringing together thoughtful leaders, creators, and decision makers across audio and media. This event reflects that same level of intention and quality. We believe deeply in investing in community, meaningful conversation, and leadership development. We’re proud to support a Summit focused on ideas, growth, and the future of our industry.”

In the weeks and months ahead, we’ll book a lot of top notch people to speak at our 2026 event. A flood of requests have already come in and I greatly appreciate it. However, please understand that we will not be able to accommodate all requests. The Summit works best examining different areas of the business with accomplished experts in each lane. We will do that for this show too. The first group of names are going to be revealed in early January.

If you’ve never attended the show, I hope you will in 2026. If you have been to the show before, I hope you’ll come back. There are few opportunities in the audio business to connect, learn, challenge and celebrate, and this is one of them. Tickets are discounted through December 31st to help you keep costs down. You can secure your seat today right here.

My thanks again to Point to Point Marketing for their partnership and support of the Barrett Media Audio Summit. If time permits, I hope you’ll join me in thanking them too for making sure events like ours possible.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

ESPN Announces MegaCast Plans for College Football Playoff Quarterfinals

BSM Staff
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ESPN Announces MegaCast Plans for College Football Playoff Quarterfinals

ESPN is doubling down on choice and immersion as it prepares to present more than two dozen viewing and listening options for the College Football Playoff quarterfinals, continuing its expansive MegaCast approach during the second year of the expanded CFP.

The four quarterfinal games air Wednesday, December 31, and Thursday, January 1. ESPN will serve as the home of the primary telecast for each matchup. Additional presentations will air across several ESPN platforms. They include ESPN2, ESPNU, ESPNEWS, SEC Network, ACC Network, ESPN Radio, ESPN Deportes, and the ESPN App. This gives fans multiple ways to experience each game.

A centerpiece of ESPN’s MegaCast strategy once again is Field Pass with The Pat McAfee Show, which returns for a fourth consecutive season. McAfee will provide his signature free-flowing, conversational style while roaming the sidelines for two quarterfinals. On New Year’s Eve, Field Pass will cover the Goodyear Cotton Bowl Classic between No. 10 Miami and No. 2 Ohio State on ESPN2. The following day, McAfee and crew will shift to Pasadena for the Rose Bowl Game Presented by Prudential, featuring top-seeded Indiana against No. 9 Alabama.

McAfee will be joined by his regular show contributors. They include AJ Hawk, Darius Butler, Connor Campbell, Ty Schmit, and Tone Digs. A rotating group of ESPN analysts, personalities, and celebrity guests will also appear. They will participate throughout both games.

The Cotton Bowl will also feature a second Field Pass presentation, as ACC Network offers Field Pass with ACC Huddle. Taylor Tannebaum, Eric Mac Lain, Eddie Royal, Dave Clawson and Georgia Tech head coach Brent Key will provide commentary live from the sidelines at AT&T Stadium.

Beyond Field Pass, ESPN will offer several alternate viewing experiences through the ESPN App. These include SkyCast, which delivers an overhead angle from the SkyCam. They also include Command Center, a multi-screen presentation with multiple camera angles and real-time statistics. The Rose Bowl quarterfinal will also be available in 4K.

ESPN’s main telecast teams will rotate across the four games. Chris Fowler, Kirk Herbstreit, Holly Rowe, and Kris Budden will call the Rose Bowl. Dave Pasch, Dusty Dvoracek, Taylor McGregor, and Quint Kessenich will handle the Cotton Bowl. Joe Tessitore’s crew will work the Orange Bowl. Sean McDonough’s team will close the quarterfinal round at the Sugar Bowl.

Radio coverage will be carried nationally on more than 400 ESPN Radio affiliates and digital platforms, with team-specific hometown audio options available on select MegaCast presentations. Spanish-language broadcasts for all four games will air on ESPN Deportes and the ESPN App.

Studio programming will also be extensive. College GameDay Built by The Home Depot will originate from Pasadena on New Year’s Day. SEC Network and ACC Network will provide on-site coverage throughout the quarterfinal round. That coverage will include pregame, halftime, and postgame shows.

With its MegaCast offerings continuing to expand, ESPN is once again positioning the CFP as a fully customizable viewing experience — one designed to meet fans wherever and however they choose to watch.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Joe Rogan: President Donald Trump’s Comments About Rob Reiner Death “Not Funny”

BNM Staff
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Joe Rogan: President Donald Trump’s Comments About Rob Reiner Death “Not Funny”

Podcaster Joe Rogan criticized former President Donald Trump for comments he made following the death of Hollywood director Rob Reiner. During a recent episode of The Joe Rogan Experience, Rogan said Trump’s remarks demonstrated a lack of empathy.

“The Rob Reiner thing is not funny, right? That’s like the same thing. It’s the same kind of thinking. And when you see it with no empathy, that’s when it’s hard to like [him],” Rogan said.

Comedian Shane Gillis, Rogan’s guest on the episode, added, “I wish he could apologize. I know he can’t and he won’t.”

Their remarks echo criticism from political figures and media personalities following Trump’s post, which came shortly after news of Reiner and his wife Michele Singer Reiner’s deaths. Their son, Nick Reiner, was later arrested and charged with two counts of first-degree murder.

Moments after Reiner’s passing was reported, Trump posted that the director had died “due to the anger he caused others through his massive, unyielding, and incurable affliction with a mind-crippling disease known as TRUMP DERANGEMENT SYNDROME.”

Reiner, a longtime Democratic donor, was a vocal opponent of Trump. In a September interview with MSNBC’s MS NOW, he warned, “Make no mistake. We have a year before this country becomes a full-on autocracy and democracy completely leaves us.”

Despite Reiner’s outspoken criticism of Trump, Rogan said the former president’s remarks were uncalled for. “It’s no different than people that were celebrating when Charlie Kirk got shot. It’s same kind of thing,” he said.

Rogan also compared the reaction to what might have happened if former President Barack Obama had made similar comments. “That would be crazy,” he said. “It just shows you how crazy it is the way Trump thinks and talks.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

David Samson on Charles Barkley’s NFL Critique Over Christmas Games: “You Don’t Do That”

BSM Staff
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David Samson on Charles Barkley’s NFL Critique Over Christmas Games: “You Don’t Do That”

David Samson, host of Nothing Personal with David Samson, delivered a pointed response to Inside the NBA host Charles Barkley’s recent critique of the NFL’s Christmas Day schedule. Samson framed Barkley’s comments as outdated and misaligned with the realities of today’s sports landscape.

“Charles Barkley doesn’t like staying quiet,” Samson said, reflecting on Barkley’s claim that the NFL has become greedy by adding Christmas games. “We used to have this day to ourselves, but Roger Goodell and them pigs at the NFL always want to hog every day of the week. Now, Christmas is an NBA day. Charles, welcome to 2025.”

Samson, a former MLB executive, noted that the culture of sports and demand for content with massive viewership is too much for the NFL to pass up. He offered guidance for Barkley on addressing the facts when discussing the NFL’s hold on the American public.

“As you [Barkley] head into 2026, please try to remember the one sentence that all of us in sports need to say over and over like it’s our mantra: the NFL is king. There’s not a damn thing we can do about it,” he said.

Samson argued that the NFL’s dominance is undeniable, in part because of fan behavior. He pointed to the risks players take on the field and the enduring audience appetite for football, even in the face of serious injuries.

“It doesn’t matter if players lose limbs, or almost lose their lives, or suffer concussions that affect them in their 40s and 50s. It doesn’t matter if there are more carts on the field… The NFL, Roger Goodell, they don’t care — and neither do we,” Samson said. “We keep watching, and watch our gladiators because that’s what the human race does. We root for it.”

Barkley’s critical comments came during the opening moments of ESPN’s NBA coverage on Christmas Day.
He took a pointed shot at the NFL and commissioner Roger Goodell. His critique focused on the NFL encroaching on what has long been one of the NBA’s signature days. The Hall of Famer criticized the league’s decision to schedule regular-season games on Christmas. For decades, the holiday has been closely associated with the NBA.

“The NFL got greedy and started adding Christmas games,” Barkley said on the broadcast. “We used to have this day to ourselves. But Roger Goodell and them pigs at the NFL always want to hog every day of the week now. Christmas is an NBA day.”

Beyond critiquing Barkley’s comments, Samson explored the media dynamics at play. He suggested that Barkley’s willingness to challenge the NFL publicly could create friction with league decision-makers.

“Charles Barkley did something I like to call pissing against the wind. There’s a very good lesson that little boys learn: you don’t do that,” Samson said.

He added that Barkley’s high-profile work with Warner Bros. Discovery, TNT Sports and ESPN requires careful navigation, given the NFL’s control over broadcast rights and platform options.

“You just don’t want to make enemies with Roger Goodell, especially when he has about 20 different choices and platforms to put his games on. ESPN needs the NFL more than we need oxygen,” Samson said.

Samson’s comments underscore the NFL’s unassailable position in sports media. While Barkley framed the Christmas schedule as an encroachment on the NBA’s marquee holiday, Samson emphasized that the league’s cultural and commercial clout leaves little room for pushback — and that media personalities, even outspoken ones, must acknowledge its dominance.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

1370 WGCL Flips to Sports as 98.7 the Zone, Bloomington

BSM Staff
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1370 WGCL Flips to Sports as 98.7 the Zone, Bloomington

Bloomington, Indiana has a new full time sports talker in business as Sarkes Tarzian’s ST Radio has transformed Bloomington’s longtime radio outlet, 1370 WGCL into a full-time sports station branded as 98.7 The Zone. The switch marks a departure from the station’s previous hybrid format, which blended conservative talk with sports programming.

Now, 98.7 The Zone will devote its full schedule to sports content, aiming to capture the attention of local fans during one of Indiana University’s most prominent athletic seasons in years.

Program Director and morning host Kent Sterling will shift his show from the 7-9 a.m. slot to 9-11 a.m., while afternoon host Mike “Glass” Glasscott remains in his familiar 3-6 p.m. timeslot. The new lineup also introduces the regionally syndicated Indiana Sports Daily with Jim Coyle, airing from 1-3 p.m., giving local listeners in-depth coverage of IU athletics and other regional sports stories.

For other times of the day, 98.7 The Zone will broadcast content from the Westwood One Sports, providing a mix of national and regional sports programming designed to complement the station’s local focus. Westwood One Sports launched earlier today.

Despite the format overhaul, 98.7 The Zone emphasizes that local service elements will remain intact. Longtime newscaster Diane Daily and sports reporter Joe Smith will continue delivering news and sports updates, ensuring that listeners stay connected to Bloomington’s community and the latest local sports developments.

Listeners can now tune in to 98.7 The Zone via FM or AM, with additional access through online streaming platforms. The station promises a blend of live game coverage, talk shows, and sports news designed to meet the needs of both casual fans and die-hard followers.

As IU continues its championship run, WWZN aims to position itself as Bloomington’s premier sports radio destination, delivering timely updates and local insights that reflect the city’s enthusiasm for college athletics.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

670 The Score Launches Third Annual “Score Big For Your Business” Campaign

BSM Staff
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670 The Score Launches Third Annual “Score Big For Your Business” Campaign

670 The Score is back with its popular Score Big For Your Business promotion, now entering its third year, giving local businesses a chance to win a commercial during the Super Bowl broadcast on the station, along with a suite of promotional prizes. The Chicago sports radio station has long been the exclusive audio home for the Super Bowl in the city, reaching a broad audience over the air and through streaming platforms.

Last year, 670 The Score reported its largest Super Bowl audience ever, and the station hopes to build on that momentum in 2026 with the return of the contest.

The grand prize package is extensive. It includes production services from imaging director Russ Mitera.
There is a commercial schedule on 670 The Score during Super Bowl week. A 30-second spot will air during the Super Bowl broadcast itself. The package also includes extensive publicity, and a live broadcast either at the winning business location or in 670 The Score’s Performance Studio.

The contest proved wildly popular last year, drawing hundreds of entries from businesses across the Chicagoland area. Station management said they expect similar enthusiasm this year. This is especially true if the Chicago Bears continue performing strongly into the NFL playoffs.

Local businesses interested in entering the contest can do so beginning immediately by visiting 670thescore.com/contests.

Entries should include 1,500 words or fewer explaining how the prize would help the business brand, rebuild, or grow. The entry date for the contest closes on January 18.

Westwood One, the longtime radio syndication partner, once again is collaborating with 670 The Score to make the contest possible.

“The response last year was incredible, and we’re thrilled to offer this opportunity again,” said Mitch Rosen, Vice President, 670 The Score. “It’s a chance not just for a Super Bowl commercial, but for a major boost to any local business looking to expand its reach in the community.”

With the combination of high-profile exposure, production support, and interactive promotional opportunities, “Score Big For Your Business” continues to offer one of the most unique marketing platforms for Chicago-area companies.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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