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Big Reid Adds PM Drive Duties At KBLX San Francisco

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Big Reid Adds PM Drive Duties At KBLX San Francisco

Big Reid, the Top 40 99.7 Now San Francisco evening host, will add PM Drive on Urban AC KBLX to his daily duties.

Billy Vidal will take over the KBLX midday shift previously held by Antoine Davis, a 20-year veteran of the station who was let go last month. Vidal will continue to host morning drive on AC 96.5 KOIT across the hall. (BMM 11/14)

Posting on Instagram, Reid said, “If you grew up in the Bay Area, you already know how big of a deal this is. I understand how important this brand is to the people who came before me and I don’t take that lightly. Honored to let y’all know that I have accepted an opportunity to hold down Afternoon Drive on the LEGENDARY @kblx1029! You can now hear me every day, Monday through Friday, from 2 pm to 6 pm, playing The Best Throwbacks and R&B! This is gonna be fun! Letsss gooo!”

‘Big Rob’ Lewis Joins ‘Mix 100’ Denver As Program Director

BMM Staff
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‘Big Rob’ Lewis Joins ‘Mix 100’ Denver As Program Director

Big Rob Lewis is set to leave his role as Brand Manager and afternoon host at Hot AC “99.9 The Point” Fort Collins, CO, after more than three years. He will join Hot AC “Mix 100” KIMN Denver as the new Program Director.


Lewis takes over for Steve Marshall, who left in October to become the morning co-host at Bonneville AC 101.1 KOSI. (BMM 10/18)
Lewis said, “Having grown up listening to radio in Denver, including the legendary Mix 100, this is like a dream come true. To have the opportunity to work with this outstanding live and local airstaff, I could not be more excited about the future of Mix 100. If this is a dream, please don’t wake me.”


KSE Radio SVP/General Manager Dave Fleck said, “I could not be more excited to have Big Rob leading the Mix 100 programming initiatives. We are fortunate to already have a group of talented individuals, and Rob will be the perfect complement to our team. I am confident that his leadership, fresh ideas, and overall passion for the radio business will take Mix 100 to new heights, making it a ‘Favorite Button’ on your radio dial.”


Lewis joined KKPL in November 2021 following a notable sixteen-year tenure at iHeartMedia. While there, he served as the programmer for Top 40 “96.1 Kiss-FM” KSME Greeley and the AC “Star 97.1” KYWY Cheyenne. Additionally, he hosted the evening show at “95.7 The Party” KPTT in Denver.

Joe Rogan Eclipses Outlets Like Fox News and MSNBC on YouTube and Facebook During October

BNM Staff
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Joe Rogan has become a massive player in the audio space with his popular Joe Rogan Experience podcast. But the prowess of his video presence has also been on display in recent months as he bested outlets like Fox News and MSNBC on Facebook and YouTube.

According to data from Tubular Labs, Rogan’s YouTube and Facebook presence saw a 173% increase month-over-month in unique visitors, 21.9 million, during the lead-up to the 2024 election.

Much of that increased viewership can be attributed to high-profile conversations featured on The Joe Rogan Experience. The Republican presidential ticket of Donald Trump and JD Vance each appeared on separate episodes of the show. Trump’s sit-down conversation currently features more than 50 million views on YouTube. Meanwhile, Rogan’s discussion with Vance is nearing 20 million views on the same platform.

Additionally, while Democratic candidate Kamala Harris never appeared, there was much intrigue on whether or not she would guest on the show. However, Rogan discussed at length the behind-the-scenes happenings of the lengths he went to to secure an interview and why it never came to fruition.

During the month, Joe Rogan saw more than 1.2 billion minutes of watch time, which placed him third overall behind Disney Junior and Meida Touch. That figure is a 145% increase compared to the previous month. MSNBC featured 1.1 billion minutes of watch time during the month, good for fourth, while Fox News saw 1 billion minutes on YouTube and Facebook during that same timeframe.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

World Series Boosts Broadcast Viewing in November, Nielsen Says

BSM Staff
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The World Series helped increase broadcast viewing by 3% in November, according to Nielsen’s monthly Gauge report.

Netflix got a boost from the Mike Tyson-Jake Paul boxing match, which generated 3.9 billion viewing minutes, according to Nielsen. Netflix’s share of TV viewing jumped to 8.5% the week the fight was live streamed, compared to its share for the entire month of 7.7%. Overall, streaming posted a record share of 41.6% during the month.

Games 3, 4 and 5 of the World Series on Fox fell during November and generated over 10 billion viewing minutes combined. The Dodgers Championship-winning victory over the Yankees in Game 5 drew 18.2 million viewers, the sixth most watched broadcast show during the month.

(For Nielsen, the month covered October 28 through November 24, and does not include Thanksgiving.)

With a slate of NFL and college football games, broadcast sports viewing was up 34% from October. 

Broadcast’s share of total TV usage rose to 23.7% of time using TV during November.

Despite the election, cable news viewing was up just 1%. Cable had a 25% share of TV usage for the month.

Streaming viewership increased 7.6% in November, rising to a record share of TV usage with a 41.6% share. 

NIelsen's The Gauge Report for November shows the World Series giving broadcast a boost

Among the streaming services, YouTube had a 10.8% share, Netflix had 7.7%, Amazon Prime Video had 3.7%, Hulu’s share was 2.7%, Disney Plus had 1.9%,  the Roku Channel garnered a 1.9% share, Tubi’s share was 1.8%, Peacock had a 1.5% share, Paramount+ was 1.3%, Max had 1.1% and Pluto TV generated a 0.9% share of TV usage.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Apple Music Launches Three New 24/7 Music Radio Streams

BMM Staff
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Apple Music Launches Three New 24/7 Music Radio Streams

Apple Music has launched three new 24/7 radio streams with Apple Música Uno, Apple Music Club, and Apple Music Chill.


Three new channels have been launched to complement the existing lineup of Apple Music 1, Apple Music Hits, and Apple Music Country, all of which remain accessible without a subscription to Apple Music. According to the Apple Vice President of Music, Sports, and Beats, Oliver Schusser, these additions reflect the company’s commitment to expanding its offerings and enhancing user experience.


Apple Music Radio is the beating heart of our service, representing the intersection of exceptional human voices and curation with cutting-edge technology that shapes and influences culture. We put a lot of time and care into making sure these new radio stations are really bespoke, highly curated, and hosted by some of the world’s best music commentators with unique programming that we know our listeners will love.”


Apple Musica Uno is dedicated to a diverse range of Latin music genres, including Musica Mexicana, reggaeton, tropical, and Latin pop. Becky G will host the station launch, and Rauw Alejandro and Grupo Frontera will host specialty shows.


Apple Music Club series will explore the diverse world of dance music and club culture. Renowned DJs Tim Sweeney and NAINA will serve as “guides,” providing context and insight around each curated mix. The series will showcase a wide range of sounds from the festival circuit to the underground all available as on-demand DJ sets on Apple Music.


Apple Music Chill is described as a sonic sanctuary where listeners can find respite throughout their day. The channel will feature tastemakers like Brian Eno, Stephan Moccio, and Zane Lowe, guiding listeners through stories of calm and well-being in their own hosted shows. Apple Music’s Sabi will serve as a station guide, accompanying listeners on this journey of relaxation and rejuvenation.

Apple Music Global Creative Director and lead anchor Zane Lowe said, “Music is crucial to our health and happiness, and what Apple Music Radio brings is a sense that your music is always there for you, always on, and waiting for you to just tap in. In a world of AI and algorithms, Apple Music Radio is live. It’s real people, it’s a shared event, and I’m so excited to be broadening that experience to listeners worldwide with three new stations.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

FOX Sports, NBC Sports Attain Strong Viewership in NFL Week 14

BSM Staff
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FOX Sports, NBC Sports Attain Strong Viewership in NFL Week 14

FOX Sports averaged 24 million viewers for its broadcast of an intra-conference matchup between the Los Angeles Rams and Buffalo Bills. The Week 14 game was the most-watched telecast of the week on any network as the league continues to attain stellar ratings through the regular season. Play-by-play announcer Kevin Burkhardt, analyst Tom Brady and sideline reporters Erin Andrews and Tom Rinaldi were on the call for this game and are expected to broadcast Super Bowl LX from Caesars Superdome in New Orleans, La. in February. The matchup is up by about 41% compared to last year’s Week 14 game between the Seattle Seahawks and San Francisco 49ers, which averaged 17.03 million viewers with an 8.6 household rating.

The network’s America’s Game of the Week broadcast has averaged 25.1 million viewers throughout the regular season, representative of a 5% year-over-year increase and its best metric since 2016, according to data from Nielsen Media Research. FOX Sports recently presented a Thanksgiving Day game between the Dallas Cowboys and New York Giants that averaged 38.8 million viewers, indicative of the most-watched NFL regular season game of the season and fourth most-watched Thanksgiving Day game on record. The FOX Sports America’s Game of the Week franchise heads to Philadelphia, Pa. for an interstate rivalry between the Pittsburgh Steelers and Philadelphia Eagles for Week 15 action on Sunday, Dec. 15 at 4:25 p.m. EST.

Following the conclusion of this game, an AFC tilt between the Los Angeles Chargers and Kansas City Chiefs commenced from Arrowhead Stadium in Kansas City, Mo. The presentation of the matchup, airing on NBC Sports and Peacock, averaged a total audience delivery of 22.8 million viewers. Kansas City clinched the AFC West on a game-winning field goal to defeat the Chargers by a final score of 19-17, marking the organization’s ninth straight division title. The broadcast represented the eighth Sunday Night Football game this season to average more than 22 million viewers, tying last season for the most such occurrences through Week 14 since the 2015 season.

Play-by-play announcer Mike Tirico, analyst Cris Collinsworth and sideline reporter Melissa Stark were on site to broadcast the game. The Week 14 Sunday Night Football game last year between the Philadelphia Eagles and Dallas Cowboys averaged 26.3 million viewers and was up 57% year-over-year. NBC Sports heads to Lumen Field in Seattle, Wash. for its Week 15 Sunday Night Football broadcast when the Seattle Seahawks host the Green Bay Packers on Sunday, Dec. 15 at 8:20 p.m. EST.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

‘Kix 95.1’ Brings The Country To Maui

BMM Staff
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‘Kix 95.1’ Brings The Country To Maui

Adult Alternative 95.1 KAOI in Wailuku, HI, has transitioned to Country as “Kix 95.1” with a new set of call letters KIXK. This change follows Akamai Broadcasting of Hawaii’s acquisition of six stations from Visionary Related Entertainment’s Maui cluster.

The station’s programming schedule includes “Mad Dog in the Morning,” followed by “Big Steve” Kelly in midday with Rowdy Yates’ “The Rowdy Ride Home,” afternoon drive and Compass Media Networks’ “Taste of Country Nights,” hosted by Evan Paul holding down evenings.

KIXK simulcasts on two translators licensed in Honokawai, HI: 96.5 FM and 97.7 FM.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Nielsen Diary Markets 12+ Trends November 2024 6 am-midnight

BMM Staff
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Nielsen Diary Markets 12+ Trends November 2024 6 am-midnight

Nielsen Dairy Markets 12+ Trends November 2024. 6 am-midnight

#53 Richmond

Urban WKJS doubles the second-place finisher 11.7-12.9

Hip Hop WBJT 5.4-5.7

Gospel WPZZ grows 3.4-5.2

#57 Greenville/Spartanburg

Urban WJMZ is off slightly 8.3-8.0

In one of the strongest showings nationwide for the format Classic Country WESC is up 7.0-7.4

Country WESC flat 6.7-6.6

Adult Hits WMYI tumbled 7.3-6.5

#59 Buffalo

Country WYRK leads the way 9.2-10.1

Urban WBLK 9.0-9.4

Classic Rock WGRF falls 8.5-7.0

#60 Rochester, NY

Urban WDKX stays atop despite falling 10.2-8.4

Classic Rock WCMF flat 6.7-6.8

Country WBEE up 6.3-6.8

Adult Hits WBZA jumps 2.4-3.6

#61 Birmingham

Summit Media grabs four of the top five spots.

Urban WBHK 10.7-10.3

Hip Hop WBHJ 8.0-7.3

Classic Rock WBPT 5.8-6.6

Country WZZK 5.0-5.7

You can dive deeper into each market in Barrett Media’s ratings page here. Powered by Harker Bos Group.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

1130 WISN Names Dan O’Donnell to Replace Mark Belling in Afternoons at iHeartMedia Milwaukee Station

BNM Staff
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1130 WISN Names Dan O’Donnell to Replace Mark Belling in Afternoons at iHeartMedia Milwaukee Station

Longtime 1130 WISN host Mark Belling is stepping away at the end of the year. The iHeartMedia Milwaukee station will shift Dan O’Donnell to Belling’s timeslot.

O’Donnell had previously hosted the 9-11 AM timeslot for the station, and will now shift to the 3-6 PM window that Belling occupied. Belling announced his plans to step away from the 1130 WISN lineup in favor of a podcast after working at the station for nearly 35 years. Belling’s new podcast will debut on May 1st, the station announced Tuesday.

“I am really excited,” said O’Donnell. “Obviously, it’s not just big shoes to fill, but the biggest in terms of local conservative talk in the entire country.”

News anchor Benjamin Yount will step into the 9-11 AM timeslot that O’Donnell has hosted since joining the station nearly 11 years ago. Yount has worked on The Jay Weber Show in morning drive and served as a fill-in host for the daypart as well.

“What’s great about this is all of these people are familiar to our listeners,” 1130 WISN Program Director Jerry Bott said. “We were able to do it all in-house. Everybody understands the mission of WISN which does not change one iota. We press forward as the counterpoint to the mainstream media.”

Weber will remain in mornings from 6-9 AM, while The Clay Travis & Buck Sexton Show (11 AM-2 PM) and The Vicki McKenna Show (2-3 PM) will also stay unchanged in the iHeartMedia Milwaukee news/talk station’s lineup.

The new 1130 WISN lineup will begin on Thursday, January 2nd.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Veteran Programmer Dave Rossi Out In Ongoing Cumulus Layoffs

BMM Staff
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Veteran Programmer Dave Rossi Out In Ongoing Cumulus Layoffs

99Rock Ft. Walton Beach PD Dave Rossi is the latest hit in the ongoing Cumulus Media layoffs.

Rossi moved to Florida in May 2021 after previously working in Nashville, where he programmed iHeartMedia’s Classic Rock 105.9 The Rock and Alternative ALT 98.3. His time at the stations ended in November 2020, when he was among numerous employees affected by downsizing amid the pandemic.

Prior stops include Lightning 100 in Nashville, Live 100.5 in Birmingham, AL, WIXV in Savannah, WIOT in Toledo, OH, and completed two 96 Wave tours in Charleston, SC.

Reach Rossi here.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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