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YouTube Announces Week One NFL Matchup From Brazil To Stream For Free

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The National Football League announced Tuesday that YouTube will exclusively stream the Friday night Week 1 game of the 2025 NFL season live from São Paulo, Brazil on September 5. The game will be available for free to a global audience on both YouTube and YouTube TV, marking the first time an entire NFL game will be streamed live and exclusively on the platform.

“We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience,” said Hans Schroeder, NFL executive vice president of media distribution. “YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo.”

The matchup will kick off the NFL’s 2025 International Games at Corinthians Arena, where the Los Angeles Chargers will serve as the designated team. The Chargers’ opponent will be revealed tomorrow when the full 2025 NFL schedule is released at 8 p.m. ET on NFL Network, NFL.com, the NFL app and NFL+.

Officials from the streaming giant expressed enthusiasm about their deepening collaboration with the league expanding with gameday content on free YouTube.

“Last year, people spent over 350 million hours watching official NFL content on YouTube, so it’s both fitting and thrilling to continue to build our relationship with our partners at the NFL,” said Mary Ellen Coe, YouTube’s chief business officer. “Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster—and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience.”

In addition to game streaming, the NFL and YouTube have agreed to a multi-year partnership to produce the annual Super Bowl Flag Football game featuring top content creators and music artists. The collaboration builds on the success of the inaugural Super Bowl LIX Flag Football Game, which garnered over six million live views.

Furthermore, YouTube and YouTube TV have served as the exclusive home of NFL Sunday Ticket since 2023. The package includes all out-of-market Sunday games broadcast on CBS and FOX, giving fans across the United States the chance to follow their favorite teams and players regardless of location.

In 2024, NFL game content dominated viewership across the country accounting for 90 of the top 100 most-watched broadcasts across all programming.

The NFL and Google, YouTube’s parent company, have been partners since 2015 when the league launched its official YouTube channel. Today, that channel boasts more than 14 million subscribers and features highlights, game-day compilations, and original series. The expanded partnership with YouTube aims to further enrich the fan experience through accessible and innovative digital content.

With the addition of a live-streamed Week 1 opener and more international flag football events, both the NFL and YouTube are signaling a shared commitment to growing the game’s global presence in bold, fan-friendly ways.

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CNN to Debut New Direct to Consumer Streaming Service Later This Year

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CNN has been quietly building toward releasing a new direct-to-consumer streaming service — separate from the Max streaming platform utilized by its Warner Bros. Discovery brethren. We now have a better idea of when that platform will launch.

In a Tuesday town hall with employees, CNN CEO Mark Thompson laid out a timeline for when the streaming platform will debut, pointing toward a release date later this fall. More details are expected to be released at the Warner Bros. Discovery upfront, which is scheduled for Wednesday.

A new streaming platform for CNN would fall in line with the digital-first mantra that Thompson has instilled in the cable network since taking over the position in late 2023.

It wouldn’t be the first direct-to-consumer streaming platform attempted by the cable news network. In 2022, CNN+ launched to much fanfare and high-profile talents attached to showcase programming on the platform. However, the service was scrapped just one month after its launch after then-Discovery Communications assumed the cable assets of then-Time Warner.

The network will be the latest to unveil plans for a streaming platform this week. On Monday, FOX Corp. shared plans to launch a new service — FOX One — later this year.

Meanwhile, ESPN released its plans for its long-coming direct-to-consumer offering, which will release in a similar timeframe of FOX One and the yet-to-be-publicly-named CNN platform. That service from ESPN is set to be priced at $29.99 per month. FOX One and the CNN platform haven’t released pricing details yet.

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Chris “Mad Dog” Russo: Michael Jordan NBC Hire Is a “Little PR Oriented”

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When NBCUniversal made the announcement yesterday that Michael Jordan would be joining the network for the re-launch of the NBA on NBC, there weren’t any details to come along with exactly what the NBA great would be doing in his role with the company. Since then, speculation has been running rampant on sports radio and social media following the announcement, including from Chris “Mad Dog” Russo. He was asked during an appearance on The Dan Patrick Show Tuesday what he would expect the Hall of Fame basketball legend to do with NBC Sports.

“I don’t think Michael is going to be there every Saturday or Sunday afternoon breaking down a regular season game up against football,” said Russo. “I think it’s a little PR oriented, because I got to see how much Jordan’s going to work.”

Beginning this fall, NBC Sports will mark Jordan’s first venture in his post-NBA career into the sports media landscape. While he was known for not sharing much opinion on the game of basketball and the players in it during his playing days, Russo said he doesn’t feel Jordan will provide much criticism of today’s game and players either.

“I don’t see Jordan breaking down an individual game and getting on a player for making a mistake,” noted Russo. “I think people will pay attention to it. Jordan doesn’t talk much. You very rarely seen him after that great documentary. So, from that standpoint, we’ll hear from him, and we’ll go from there.”

Moreover, Jordan, who played several marquee games throughout his legendary career on the broadcast property, will be making contributions to the property across NBC and Peacock. The network, which broadcast NBA games from 1990 to 2002, signed an 11-year agreement with the NBA to return to broadcasting games beginning next season.

Furthermore, Russo told Dan Patrick he feels the announcement was simply for some sizzle, and he believes there are probably no details worked out yet between NBC and Jordan specifically.

“To me, that’s just NBC trying to get a little juice with their NBA deal. Let’s announce that we’ve hired Jordan for ‘a special correspondent,’” said Russo. “They probably haven’t even detailed what that might entail. They just said, Jordan, why you sign up, and we’ll figure it out later on.”

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KIRO Newsradio 97.3 Earns 3 Regional Edward R. Murrow Awards

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The Radio Television Digital News Association (RTDNA) has announced the winners of the first round of the Edward R. Murrow Awards, and KIRO Newsradio 97.3 saw several wins.

The winners of the Region 1 awards — which encompass Alaska, Idaho, Montana, Oregon, and Washington — were announced, and the Bonneville International Seattle news/talk station earned wins in three categories in the Radio | Large Market sector.

First, the station earned the top honor for Feature Reporting for its story on the graffiti problem being exacerbated on local freeways.

Secondly, the station earned the Murrow Award in the region for Sports Reporting for its story on how the WNBA’s Seattle Storm was preparing to utilize the surge in women’s basketball popularity ahead of its season.

Finally, KIRO Newsradio 97.3 earned the Overall Excellence honor for the Edward R. Murrow Awards in the large market sector.

Public radio saw plenty of victories in the Region 1 awards, too. KUOW in Seattle won five categories in the Large Market Radio sector. Meanwhile, Oregon Public Broadcasting won three awards, while Mountain West News Bureau in Boise and KNKX — the jazz, blues, and NPR News station in Seattle — took home an award for best newscast.

Public radio earned each of the wins in the small market sector, as Alaska Public Media, Boise State Public Radio, KFSK Radio, KYUK Public Media, KLCC in Eugene, KUCB in Unalaska, Montana Public Radio, and Jefferson Public Radio each earned award wins.

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Clay Matthews Joins ‘Bussin’ With The Boys’ For Upcoming Football Season

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Just months after finding a new home with FanDuel, Will Compton and Taylor Lewan’s Bussin’ With The Boys podcast has added former NFL linebacker Clay Matthews to their talent roster. In fact, making the announcement on their most recent podcast episode, Matthews will be joining “The Locker Room” featuring Compton, Lewan, and Delanie Walker this coming football season, as well as other Bussin’ content.

Additionally, Lewan discussed that the arrangement came about during a get-together at a charity event where the two talked about doing appearances on “The Locker Room” podcast last season. That conversation, ultimately, led to the addition for this coming football season.

“What’s great about the podcasting world and being a part of this is that it’s a comfortable environment,” said Matthews about being always able to separate his public and personal life. “There’s no producer in your ear talking about best dressed or other hot button topics. I had a great time doing ‘The Locker Room.’ You presented the offer to me, and I jumped on it. I’m excited and looking forward to it. I think it’ll be a good mix of the boys.”

Since his retirement in 2022 following two seasons spent outside of football, Matthews has not done anything regular in sports media. However, he made some cameo appearances in movies and select television shows, and was also a frequent guest of The Dan Patrick Show during his career.

Furthermore, Lewan noted the first time Matthews appeared on the podcast last season and observed his curiosity when it came to how “The Locker Room” worked. His level of preparation ultimately led to the decision to ask Matthews to be a full-time member for the football season.

Previously, Bussin’ With the Boys left Barstool Sports in mid-January after receiving an offer from FanDuel to sponsor the podcast. In a very public negotiation, both Lewan and Compton indicated that they would’ve taken a 10 or 20 percent “hometown discount,” but that the offer Barstool CEO Dave Portnoy could realistically make wasn’t even within 40 percent of FanDuel’s number.

In a January episode of the podcast, the Bussin’ crew expressed appreciation for their time with Barstool Sports. As Lewan said, “We feel very lucky, and I feel very humbled to be a part of an experience at a company like Barstool for as long as we have been.”

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‘The Todd-N-Tyler Radio Empire’ Adds Two Affiliates

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The Omaha-based “The Todd-N-Tyler Radio Empire” has added two affiliates. Classic Rock Rock 95 Fargo, SD and Alternative Pete 94.3 Stillwater, OK, pick up the show hosted by Todd Brandt and Mike Tyler.

Brandt, co-host of “The Todd-N-Tyler Radio Empire,” remarked, “We are excited to be on Rock 95 and Pete 94.3.” We are looking forward to getting to know the new listeners.”

Tyler added: “The college town mentality matches up well with our honest and sometimes slanted look at the world.”

Matt Opsahl, Program Director, Rock 95/KGFK-AM, said: “Rock 95 is beyond excited to add Todd-N-Tyler to our line-up! This is what Rock radio is supposed to sound like, and we are very fortunate they were available in our market!”

Robert B. Mahaffey, President, Stillwater Broadcasting, Inc., commented: “Pete 94.3 (That’s for Pistol Pete, for those that don’t follow college sports) is the Classic Alternative channel for Stillwater and Oklahoma State University. We are thrilled to add Todd-N-Tyler to our arsenal – we know they are a great fit, especially for college towns like ours! Listen to Todd and Tyler live mornings, 5 am to 9 am. Glad to be part of the TNT Radio Empire!”

“The Todd-N-Tyler Radio Empire” is syndicated by Benztown.

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New Jersey 101.5 Sets Town Hall Centered on Rising Costs of Energy

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New Jersey 101.5 is set to host a town hall event centered on the rising costs of energy in the Garden State.

On Thursday, May 15th at 7 PM, Zapped: The High Cost of Energy in New Jersey will air on the Townsquare Media news/talk station.

The special programming comes as prices for summer electricity rates and utility costs in general are set to increase in price beginning on Sunday, June 1st.

Eric Scott — Director of Special Topics for New Jersey 101.5 — will lead the discussion. He’ll be joined by an on-air panel including state senator Mike Testa, assemblyman Cody Miller, and New Jersey Board of Public Utilities President Christina Guhl-Sadovy, among others.

The program will air live on the station, as well as on its Facebook and YouTube channels. Additionally, it will be heard on the New Jersey 101.5 app and the station’s website.

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Kent Dunn Announces Retirement From Beasley Augusta

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Kent Dunn, long-time Beasley Media Group Augusta VP/Market Manager, has announced his decision to retire. His last day with the cluster will be June 6.

Kent, who joined Beasley in 1991, has held various leadership positions throughout his tenure, including Vice President and Market Manager in several major markets, such as Augusta, Tampa, and Fayetteville.

“After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life,” said Dunn. “Beasley Media Group has been more than just a workplace—it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late Company Founder George Beasley, Caroline, Brian and Bruce over the years.”

Chief Executive Officer Caroline Beasley said, “Kent’s contributions to Beasley Media Group—and to the radio industry at large—have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”

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Vince Carter Joining NBA on NBC As Studio Analyst

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Hall of Fame basketball player Vince Carter will join NBC Sports as a studio analyst when the NBA returns to the network and makes its debut on Peacock this October, the company announced Tuesday. Carter, an eight-time NBA All-Star, brings a wealth of experience and insight to the role as his hire comes as NBC reenters the NBA broadcast arena for the first time since 2002.

Over a record 22-season career, Carter played for eight NBA teams, most notably the Toronto Raptors (1998–2004) and New Jersey Nets (2004–2009), both of which retired his No. 15 jersey. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2024.

“I could not be more excited and appreciative to have the opportunity to be a part of the historic return of the NBA to NBC and now Peacock,” Carter said in a statement. “I am truly looking forward to joining Melo in the studio and the rest of the broadcast team overall, as we embark on bringing NBA fans best-in-class coverage of the league they love.”

Throughout his career with eight different NBA franchises, Carter was a two-time All-NBA selection, the 1999 NBA Rookie of the Year, and the 2000 Slam Dunk Contest champion. He ranks 10th all-time in made three-pointers (2,290) and is in the top 25 on the NBA’s all-time scoring list with 25,728 points. Additionally, he is tied with LeBron James for most seasons played (22) and sits fourth in career games played (1,541).

Beginning with the 2025–26 season, Carter will appear in studio one or more nights per week through the playoffs, often alongside fellow Hall of Famer Carmelo Anthony.

NBC Sports Executive Producer Sam Flood praised the addition.

“Vince is one of the most explosive players in NBA history,” Flood said. “His dynamic play on the court has translated seamlessly into his broadcasting career, where he will next be in the studio alongside Carmelo Anthony—a fellow Hall of Famer, perennial All-Star, and Olympic champion who’s also played with or against the stars of yesterday and today.”

Carter also enjoyed a standout international career, helping Team USA win gold at the 2000 Sydney Olympics while leading the squad in scoring (14.8 ppg). Before turning pro, Carter was a star at North Carolina, where he led the Tar Heels to consecutive Final Four appearances and ACC titles. He was named a second-team All-American and first-team All-ACC in his junior season. As a senior at Mainland High School in Daytona Beach, Florida, he earned McDonald’s All-American honors and later was named one of the 35 greatest McDonald’s All-Americans in history.

Since retiring, Carter has served as an analyst for ESPN, Turner Sports, and NBCUniversal’s Tokyo 2020 Olympic Games coverage.

The NBA’s return to NBC this fall marks a new chapter in both the league’s media presence and Carter’s legacy in the game. Next season will be the first of an 11-year agreement with NBCUniversal to present NBA and WNBA regular-season and playoff basketball games across numerous platforms beginning with the 2025-26 season. Peacock will livestream exclusive national Monday night games while NBC/Peacock will present national coverage of regional doubleheaders on Tuesday nights. NBC Sports will launch Sunday Night Basketball in 2026 across NBC and Peacock.

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More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows

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Magellan AI data released earlier this month showed that podcast advertising rose 21% year-over-year during the first quarter. But that doesn’t mean it was equally distributed.

In a newly released report, Magellan AI data shows that 51% of all podcast advertising during the month of March rested with the 500 most-listened to programs. That is a relatively large jump from the 44% that same sector saw in January and February. It is also an increase from the 47% the top 500 shows garnered during the final quarter of last year.

While the total spending grew, average spending dropped ever so slightly in the top 500 programs. In the first quarter, roughly $4.80 of every $10 spent on podcast advertising went to the top shows. That’s a slight decline, however, compared to the fourth quarter of 2024, when $5.10 of every $10 spent went to the best-performing programs.

The next tier of podcasts — ranking between 501-3,000 — earned 33% of all podcast advertising during the month. That, too, was a jump from February (29%), January (27%), and the fourth quarter of 2024 (32%).

According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

Additionally, the total percentage of podcast episodes dedicated to advertising fell in the first quarter compared to the previous three-month window. 8.01% of time in sampled programs was dedicated to advertising ad load. That is down by an estimated 26 seconds per episode, from 8.22% in the previous quarter.

Furthermore, the reliance on other podcasts as advertisers has decreased compared to last year. During the first quarter of 2024, 2.4% of the share of podcast episodes was dedicated to advertisements and promotion of other shows. However, in the first quarter of 2025, that percentage had fallen to 1.43%.

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