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CRS Offers One Day Only Registration Sale

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The Country Radio Seminar (CRS) is offering a limited-time promotion for attendees interested in 3-Day Registrations for CRS 2025. Today only (11/26) attendees can take advantage of a 10% discount available for just 24 hours. To access the offer, users should enter the code THANKFUL (in all caps) and click “apply” during their registration process here.

Scheduled for Feb. 19-21 at the Omni Nashville Hotel, CRS 2025 will feature several newly added panels to its comprehensive agenda, including Evolving Your Playlists: F*#@ The Format!, Sound Off: What Is “Mainstream” Country?, Honky Tonk To TikTok: Country Music’s Wild 5-Year Ride By The Numbers, Are You AI Curious?, and Know All The Sales Angles As A PD.

CRS 2025 offers exceptional learning, networking, and growth opportunities for Country music and radio professionals.

Industry leaders, including Chuck Aly of Country Aircheck, Phil Becker from Alpha Media, Stacy Blythe of Big Loud, Donna Hughes from Borman Entertainment, Kenny Jay of Albright & O’Malley & Brenner, Jon Loba from Frontline Recordings/BMG North America, Bo Matthews of Super Hi-Fi, Brian Michel of KYGO/Denver, Gabe Mercer from KMLE/Phoenix, Tim Richards of KUPL/Portland / Free Country Chicago, Alina Thompson from Pandora & SiriusXM, and Adam Weiser of AEG Presents, will share their valuable insights at the event.

Michelle Souther Named Operations Manager at Guaranty Media

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Guaranty Media Baton Rouge has announced the promotion of Michelle Southern, the Program Director and afternoon host of Classic Rock “Eagle 98.1” WDGL, to Operations Manager.

In her new role, Southern will oversee operations for Classic Rock “Eagle 98.1” Country “100.7 The Tiger,” Sports “ESPN 104.5”/104.9 KNXX, and “Talk 107.3.”

Guaranty Media VP Gordy Rush said, “Michelle Southern’s promotion to Operations Manager at Guaranty Media is a testament to her unwavering dedication, exceptional talent, and leadership. Her journey from rocking the airwaves on Eagle 98.1 to steering the operations of a leading media company is truly inspiring. We look forward to the innovative and dynamic direction she will bring to our team.

Southern added, “My love for radio has been a constant in my life. And it’s a privilege to share my passion with that of the mission of Guaranty Corporation, especially as we approach our 100-year anniversary. I’m honored to be able to contribute to that legacy.”

Southern will lead Guaranty’s strategic initiatives in radio and emerging technologies. In this capacity, she will manage the radio stations’ marketing efforts and oversee the hiring and management of talent within the group.

Southern started her broadcasting career in 1998 at KNOE in Monroe, Louisiana. In 1999, she moved to Baton Rouge, where she spent seven years at Citadel Broadcasting, ultimately rising to the position of Program Director for AC station “Diva 103.3” WCDV.

In 2006, she joined Guaranty, spending nearly four years co-hosting the morning show at what was then known as “Y100” WYPY. After a successful seven-year tenure at Louisiana Radio Network as an anchor, reporter, and Assistant News Director, she returned to Guaranty in August 2017 to host the afternoon slot on “Eagle 98.1”. The following year, she advanced to the role of Cluster Creative Services Director and was appointed Program Director in January 2022.

Report: Amazon’s Prime Video Black Friday Football Sees 40% Increase in New Advertisers

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Amazon’s Prime Video is in the midst of a 10-year media rights deal with the National Football League that grants it the ability to present Thursday Night Football throughout the regular season for a reported $1 billion annually. The company has achieved record viewership in its third year thus far, and it is also set to present its first NFL Playoff game during the Wild Card round in January.

Before the postseason action commences though, the property will broadcast its second annual Black Friday game when the defending Super Bowl champion Kansas City Chiefs aim to secure an 11th victory in 12 games facing the Las Vegas Raiders. The Chiefs have not appeared on Thursday Night Football all season and have played in four of the five most-viewed NFL matchups during the 2024 season thus far, according to data from the National Football League ahead of Week 12.

Amazon reportedly pays $100 million a year to broadcast the Black Friday Football game, which it uses to promote other areas of its business as well. There will be several interactive elements embedded within the broadcast and interactive features displayed as well. Unlike traditional Thursday Night Football matchups, the game is free to watch for anyone who has an Amazon account, regardless whether or not they are subscribed to Prime.

The company has sold out its advertising inventory and realized a 40% increase in new advertisers for the matchup, according to a recent report from Mollie Cahillane of Sports Business Journal. Moreover, Amazon’s coverage of Thursday Night Football has brought in more than 50 new brands, with growth attributed to areas such as automotive, consumer-packaged goods and entertainment among others. Thirty-second advertisements sold for figures between $650,000 and $750,000, although variation was possible depending on larger deals with Amazon.

For last year’s Black Friday Football broadcast between the New York Jets and Miami Dolphins, Amazon’s Prime Video averaged 9.61 million viewers and 4.0 rating. The AFC East divisional game was the second-least watched NFL game on the platform during the 2023 season at the time it aired. Although the Black Friday game does not encompass the traditional Thursday Night Football package, the broadcast property has garnered an average minute audience of 14.78 million viewers across its 11 game presentations amid the season, according to Big Data + Panel weekly viewership metrics from Nielsen Media Research.

In addition to the NFL, Amazon will expand its sports coverage next year when the National Basketball Association officially becomes part of its live broadcast rights portfolio. The company agreed to an 11-year deal reportedly worth $1.8 billion annually that includes 66 NBA regular-season games, knockout round games within the Emirates NBA Cup and at least one Black Friday matchup of its own. Amazon will also continue broadcasting WNBA games, presenting exclusive streams of 30 regular-season matchups, the Championship Game of the Commissioner’s Cup and three WNBA Finals series.

CNN Names Kaitlan Collins Chief White House Correspondent

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CNN has announced it has named Kaitlan Collins its Chief White House Correspondent, returning to a role she held previously.

Collins will continue to host The Source at 9 PM ET, marking the first time a primetime host has held the dual role of primetime host and Chief White House Correspondent for CNN.

“Kaitlan Collins is the perfect person to lead coverage of the new Trump White House, even as she continues to anchor her key primetime show The Source,” said CNN Chairman and CEO Mark Thompson. “Kaitlan is a political journalist of real depth and tenacity who already boasts an amazing record of scoops and exclusive interviews. I’m excited to see what new heights she scales as she combines this key new posting with her duties as a major CNN anchor.” 

She is no stranger to 1600 Pennsylvania Avenue. Collins got her media start working for The Daily Caller, a digital outlet founded by Tucker Carlson. She worked as the White House correspondent for the outlet during the first year of Donald Trump’s first term. Later that same year, she joined CNN to serve in a similar role.

After being promoted to Chief White House Correspondent in 2021 to cover the Biden administration, she became the youngest person in network history to ascend to that role, at just 28 years old.

Kaitlan Collins held that role until 2022, when she was tabbed to host the short-lived, revamped CNN morning show alongside Don Lemon and Poppy Harlow. She later shifted to her spot in the primetime lineup in July 2023, where she has remained and will continue.

Jalen Rose Appearing as Guest on ‘Inside The NBA,’ Taking Part in TNT Alternate Broadcast

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When The Walt Disney Company laid off 7,000 employees in an effort to reduce costs by $5.5 billion, several on-air talent at ESPN ended up losing their jobs. Longtime personalities, including Max Kellerman, Suzy Kolber, Jeff Van Gundy and Mark Jackson were let go by the network as Disney underwent a strategic reorganization into three distinct business segments. Jalen Rose, a longtime analyst for NBA Countdown and former co-host of Jalen & Jacoby, was also among the group that would no longer be appearing on ESPN, leading to a change on NBA Countdown.

Rose, a 14-year NBA veteran and former small forward, recently joined Big Ten College Countdown on NBC and is working with Jordan Cornette and Josh Pastner on the studio program. Additionally, he serves as the head of player relations at Fanatics and is a board member of the National Basketball Players Association Foundation. While Rose is not a member of an NBA network studio program at the moment, he will be filling in this Tuesday on Inside the NBA alongside Ernie Johnson, Charles Barkley and Shaquille O’Neal. Rose is stepping in for Kenny “The Jet” Smith, who will not be on the set for the program.

TNT Sports will be showcasing a doubleheader of group play games within the NBA Cup, beginning with a matchup between Giannis Antetokounmpo and the Milwaukee Bucks facing Jimmy Butler and the Miami Heat. LeBron James and the Los Angeles Lakers will then visit Kevin Durant and the Phoenix Suns for the second game. Rose will return to the TNT studios next Wednesday to participate in an alternate telecast to close out NBA Cup group play as well, which is a collaboration with Genius Sports. Adam Lefkoe, Channing Frye and Kirk Goldsberry will join Rose for the presentation, which will air live on truTV and Max.

As part of a deal with ESPN, Inside the NBA will continue to be produced by TNT Sports following the 2024-25 season despite Warner Bros. Discovery losing live U.S. broadcast rights to the NBA. The show will air on ESPN and ABC surrounding marquee NBA events, including the NBA Finals, Christmas Day and Opening Night among others. Furthermore, TNT Sports is reportedly exploring the creation of an Inside Sports show that would expand its focus to include more than basketball.

It remains unclear if Rose is exploring a larger role with the company or if he is being pursued for a role by NBCUniversal or Amazon’s Prime Video once the companies begin broadcasting NBA games next season. The league’s 11-year media rights deal is valued at a reported $77 billion and implements over-the-air, cable, streaming and digital distribution methods.

2025 BSM Summit Tickets Go On-Sale Thursday

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The 2025 BSM Summit is coming to Chicago, IL for the first time as a live conference. Thursday and Friday May 8th and 9th, 2025 are when we’ll be live from the MCA (Museum of Contemporary Art) for the show. Supporting events will take place surrounding the show too. Among them, our annual Kickoff and After parties, and the annual awards ceremony. Companies interested in partnership opportunities can explore options with Stephanie Eads at Stephanie@BarrettMedia.com.

Speaking of companies, I’d like to extend a big thank you to Point to Point Marketing for coming on board as our Presenting Sponsor of the 2025 BSM Summit. We’ve shared a strong relationship with Tim Bronsil and his team throughout the years, and their support of the industry deserves to be highlighted. Events like the 2025 BSM Summit are difficult to do without support from great companies like Point to Point. Show your support back by connecting with them to discuss how they can help you in the future.

Tickets for the Summit go on-sale at Midnight on Thanksgiving day. They will be available for a discounted rate of $199.99 through Sunday night December 1st. This is the lowest price we’ll have for tickets leading up to the show next May. Regular ticket prices are $299.99 so this is your chance to save $100 to attend. A special December sale is being planned too. We’ll provide another chance to save $ starting December 2nd but it won’t be as much as our Thanksgiving/Black Friday sale.

I am also pleased to announce that the Westin will serve as our hotel partner for the Summit. A discounted rate of $249.99 per night has been established for attendees. The hotel is very nice and within a few blocks of the MCA. Reserving your room can be done through the hotel page on BSMSummit.com or by clicking here. Based on past experience, rooms will fill up fast so don’t wait to secure your room.

The first announcement on speakers will be made on Monday December 2nd. I like to start with a few to get rolling and add as we go. One difference from prior years is that I’ve sent out a few eblasts to encourage folks to reach out if interested in speaking. Be advised that requesting to speak does not guarantee a spot on stage.

This show prioritizes content creation, revenue, social media and podcasting strategy, advertising, executive decision making, and other key issues of importance to radio, TV, and digital professionals. Educating, challenging, and assisting the sports media industry with ways to improve is what makes the Summit work. Success and those behind it are who we aim to involve on stage. Future additions to the show will be revealed in the coming weeks and months on BarrettMedia.com and on BSMSummit.com.

Our Thanksgiving/Black Friday Sale begins in two days. Secure your seat, reserve your hotel room, and I’ll see you in Chicago in May!

ESPN Pushed the SEC Propaganda Machine Into Overdrive This Season

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ESPN and the SEC have a cozy relationship that long predates the exclusive media rights deal that began this season. Between the SEC Network being run by Disney, the conference having tie-ins to so many bowls owned by the network, and the overwhelming amount of games the ESPN networks carried even when CBS got the pick of the litter, SEC football has just meant more to ESPN for about two decades.

You have no doubt heard the conspiracies. ESPN will step in when it needs to and tip the scales towards whatever SEC team needs the benefit of the doubt. The College Football Playoff is a TV show, after all. Wouldn’t it make sense for the network airing it to make sure one, or sometimes even two, teams from the conference that draws the best ratings are included?

Let me be clear, I do not think there is any way that anyone capable of divorcing themselves from emotion can believe Alabama didn’t deserve the final spot in last year’s playoff over Florida State, but what I will acknowledge is that this year, ESPN has gone a bit overboard. The talent is outright rooting for and lobbying the committee on behalf of the SEC.

This isn’t just happening on The Paul Finebaum Show, where such a conversation should occur. It’s not just happening on College GameDay, which was designed to set the tone of conversation about the sport. It’s happening in the middle of game broadcasts.

It’s shameless, and it undermines the credibility of a lot of knowledgeable and talented people.

College football is a game built on tradition. No one has more tradition than the SEC. Even the most casual of football fans can recognize Alabama, Arkansas, and Tennessee helmets. Adding Oklahoma and Texas to the lineup only strengthened that position.

The conference has three legitimate title contenders this year and will likely have four teams finish amongst the top twelve in the country. The SEC does not need the reputation assist from ESPN to get the deserving amount of teams into the College Football Playoff. 

Joe Tessitore is taking time every week, in the middle of games, to spread propaganda. It’s happened multiple times this year and it’s always off-putting. Just this week, he was downplaying a truly remarkable season from the Indiana Hoosiers in the name of “justice” for three-loss SEC teams.

Tessitore is an accomplished broadcaster. He has his own legion of fans online because of the passion he brings to every assignment. Simping for the SEC is beneath him and it puts him in a position that justifiably draws contempt. 

Expanding the College Football Playoff to 12 teams was never supposed to be about more representation. It was always a plan to get more money to the SEC and the Big Ten – the two biggest brands in the sport. In fact, those two conferences already have a plan to expand the playoff further and make any other conference participating even harder. 

Despite all of that though, we have seen a lot of new names and faces rise up this season. Indiana deserves a College Football Playoff bid. SMU deserves a College Football Playoff bid. Ashton Jeanty at Boise State deserves a national stage. 

It’s been an extraordinary season and the sport’s most powerful voice wants you to believe that none of it matters if it didn’t happen in a collection of 11 states in the bottom right corner of the country. Not only is it insulting, it doesn’t even make sense. ESPN carries a lot of conference’s games. Doesn’t it benefit the network to tell you that they all matter?

Greg Sankey, the SEC’s Commissioner, carries a lot of weight in the sports media business. It makes sense. He controls a desirable product. His network partner should want to keep him happy.

I don’t mind him lobbying for the quality of his teams and the depth of his conference. It’s what he’s paid to do. Seeing supposedly neutral parties echo his message without scrutiny or even editing makes a mockery of the network and the sport, though. It invites deserved skepticism of what SEC teams could accomplish without college football’s most powerful megaphone being drunk on the conference Kool Aid.

No one at ESPN has to listen to me. Everyone inside the SEC offices in Birmingham have every right to tell me to shut up. I am a peon. My hope is that those powers that be would consider that if someone like me, a guy that grew up inside of the conference footprint, graduated from the University of Alabama, and truly believes that SEC football is a product that has no equal, is making this observation, there has to be some truth to it.

Being Mindful Of Personal And Professional Gratitude Daily

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“Gratitude will shift you to a higher frequency, and you will attract much better things.”Rhonda Byrne

Gratitude. Something we should mindfully practice each day.

For perspective, we weren’t born in the Rhodesian Outback in Southern Africa, where waterholes are scarce, or in The Gansu Providence in China with their struggles to have the food basics. 

Acknowledging the triteness of these words, there’s a roof over our heads, an automobile in the garage, and ready food access.

Oh – and you can afford the device in front of your face.

In America, no matter how grave a hurricane situation, the wildfire raging miles away, or political strife among us, we’re still sitting in – America.

In a short 48 hours, most reading this will gather in some form with family, food and football. All of which should shine with gratitude.

While charged with penning a MUSIC column in this space, let’s pause a week and hear from those in the music RADIO business from an array of talent.

Where is their 2024 personal and professional – gratitude?

Me thinks you’ll find them glowing with – gratitude

David Moore – Operations Manager – Hubbard Radio Phoenix

Personally, I wake up every morning and do an accounting of all the ways I am incredibly lucky. I have a great wife, we have a kid about to graduate from college, and we live in a place we love.

Professionally, I am grateful to work for a company like Hubbard and for a boss like Trip Reeb. I get the tools I need to succeed and work with good people who want to win. We have a beautiful facility; I have a view of Camelback Mountain outside my office window and an AC/DC pinball machine in the hallway.

Michelle Matthews – Program Director – WDVD/Detroit (recently severed)

Thanksgiving has always been my favorite holiday for the food and the time with family and friends; I have so much gratitude for my life and my family. This year, it’s even stronger. My Mother passed away in 2022, and Thanksgiving was the first holiday we spent without her. It was always a special day in the kitchen with her. The grief of losing her is being filled with gratitude for the memories and pieces of her that are still with me on this holiday- going through her cookbooks as I plan, remembering stories, and feeling like she is standing right next to me in the kitchen. 

In my professional world, I feel blessed by the people I have had the opportunity to work with—my ‘work family.’ From the mentors who continued to push and challenge me to the team members from whom I have learned, 2024 was a profound year, and for that, I am quite grateful.

Dr. Len O’Kelly – Associate Professor – Grand Valley State University

“What are you most grateful for?” This is an excellent opportunity to take a step back to think about life’s journey. How did I get here – on whose shoulders am I standing? My family. I was fortunate to have grown up in a home where I was encouraged to find my own path, learn, and make mistakes, knowing there was a strong support network for me. As an adult, I’m thankful for my family’s role in helping me to be the best person that I can be. Players in our families change, and new people join through marriage and births. The family unit still offers us the backbone we need to stand tall.

Professionally, I’m thankful for both careers that I have had. My first one, 25 years in broadcasting, allowed me to learn from the legends. Watching Dick Biondi work the crowd at a car dealership, John Records Landecker put together a radio show, sitting beside Larry Lujack and Tommy Edwards, telling stories. That experience prepared me for my second career, training the next generation of broadcasters. I’m grateful that there is a vibrant next generation who wants to reach audiences through our beloved medium. I’m also thankful for the support of Grand Valley State University in giving me the space and resources.

Taylor J – Midday Personality – Cumulus – Indianapolis

Personally, 2024 has proven to be tough for so many of us.  I lost a significant personal relationship, and both of my parents are dealing with serious health issues.  I have one of those milestone birthdays coming up before the end of the year, and it’s made me reflect with great hope for the future. I’m grateful that there is an increasing importance on all of our mental health.  I am learning to stop sweating the small stuff.  I always make sure that I have some live music to look forward to; in close second, it would be a social gathering with quality friends! 

Professionally, I have an abundance of gratitude. I’m grateful that I’ve found myself in afternoon drive on an incredible Classic Hits radio station in Indy!  I went through an extremely difficult period where, as a woman in radio, I fought for respect and worked in environments where I felt I wasn’t receiving it.  I am grateful for the plans we have for 2025 and moving forward with a super talented team.  I’m grateful to continue to do what I’ve loved doing for the past 30 years while evolving with its evolution, and excited to see what happens next!

Ron Allen – Brand Manager – Midwest Communications – Nashville

I’m very thankful that I have a healthy, amazing family, especially my wife and three boys. I love living in Franklin, Tennessee. It’s an amazing place to raise a family, and you’re only 15 miles from the best music anywhere. I’m sort of thankful for my two-year-old Bulldog, Ozzie. If you have been around Bulldogs much, you understand why it’s just “sort of,” but mostly, I’m thankful for the people who continue to be part of my life.

Professionally, I have a lot to be thankful for. I’m fortunate to have worked with some really great people who took an interest in me.  I’ve been really lucky to work with great teams and big brands! Now, I’m thankful that I can pass all that experience on to the young folks that are coming up in the ranks of programming. I’m also thankful that I work for a company that allows me to make decisions and use my skills to program. A nice plus to all this is I get to work and live in Music city, one of the greatest places to be if you’re a radio guy.

Scott Roddy – Reginal Vice-President Country – Audacy

Forty-nine years ago, in a single-wide trailer near the track of the Indianapolis Motor Speedway, a 16-year-old high school girl gave her chubby newborn boy up for adoption. My adoptive parents gave me the best upbringing they could. They encouraged creativity and to follow my dream of being an entertainer.

My folks bought me a five-channel mixer, a cassette deck, and an “on air” light for my 11th birthday. I set up a studio and “played radio” in my basement bedroom. At the age of 14, my parents drove me an hour, ONE WAY, to my first job at a small-town Country station EVERY Saturday night and Sunday morning.

Today, I start every day with a gratitude list of 10 things I’m grateful for. Every day I begin with gratitude for my family, the opportunity to continue “working” in my dream career and – most importantly – the people who mentored me and that I continue to learn from. I tell my team I work for them. They teach me—every day. I strive to let students realize the same dream I had when I was eighteen of getting on the radio and engaging in human communication.

“When you are grateful, fear disappears, and abundance appears.”Tony Robbins

The pile of gratitude THIS writer receives through a healthy family, time spent with those family members, and each present moment is high – even through recent waves of grief.

I am grateful to Jason Barrett for offering this platform to share perspectives and to you – the reader.

Thank you for opening your minds as you continue to be active learners.

Steve Scaffidi is Always Learning About Milwaukee, Radio, and Himself on 620 WTMJ

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Earlier this year, 620 WTMJ reshaped its lineup in the wake of Jeff Wagner’s retirement. In the process, Steve Scaffidi saw his on-air presence shrink from a three-hour show to a one-hour program.

While many would take that as a demotion or a hit to the ego, Scaffidi has taken the opposite approach. He now relishes the opportunity that hosting The Political Power Hour — a program solely focused on Wisconsin politics that airs from 9-10 AM — provides.

“Politics on radio now is one side or the other, for the most part, other than like heavy news stations,” Scaffidi said. “So I sort of live in that world, and I love to hear the perspectives of both sides. The challenge for me is to get to the point right away, to get the audience engaged. As much as sometimes radio people think everybody cares about politics, sometimes they don’t. So you have to find a unique way to get into their head and get into their world of consuming all this stuff. That’s the challenge for me and that’s the part I love.”

The former mayor of Oak Creek, Wisconsin, Steve Scaffidi joined 620 WTMJ in 2017 in a full-time capacity. That past experience helps him relate to listeners and give them an insider’s perspective on what matters to elected leaders.

“How can we take these complex political stories … and target people who may not know a lot about some of the things that we talk about? It’s sort of an educational tool, but sort of a primer on what this means to all of us,” Scaffidi said of his show’s focus. “And we’re going to do it on the economy, we’re going to do it on certainly crime and immigration going forward, because those are the things that were obviously big campaign issues.

“What will that look like, feel like in the context of new president? What will that feel like, the things he wants to try to do? How is that going to relate to the Wisconsin dairy industry? What’s the impact? How does that change the economy in Wisconsin? So that’s sort of the outward part for me,” he continued. “And that is really fascinating, because we can sort of dig deep in an hour on one topic, one issue, whereas we may have meandered for three hours in the past. I sort of like that laser focus.”

Nearly 10 months into the new program, Steve Scaffidi is still embracing the change and getting used to the show. He’s especially focused on what the future of the program looks like outside of an election cycle, which is all it has known. But he has the right mindset, because Scaffidi doesn’t fear change.

“I come at it from a different perspective. I haven’t been talking in a microphone for 40 years,” he shared. “For me, one of my mottos as mayor was ‘Change is a good thing.’ And when I’m energized, when I go to work, I see all these 20 something, 30-somethings, 40-somethings who look at things in a different way — and we often engage off the show on politics — it forces me to sort of rethink how we should approach these issues.

“Because, as you know, millennials, Gen Z, Gen X, Boomers, and the silent generation, we all think differently on this stuff. We do tend to follow the hurt a little bit. So sort of breaking that status quo is something I’m fascinated by, and I do think it sets this show, apart from traditional political radio shows, where it’s often one side of the other. It’s a fascinating way for me to stay plugged into what everybody’s thinking about and not just one group.

Few news/talk stations in the country have embraced the digital realm as 620 WTMJ. The Good Karma Brands Milwaukee station features a strong presence on social media, digital video platforms like YouTube, and features a robust podcast portfolio.

While others might malign the fact that they need to produce extra content, Steve Scaffidi has welcomed the new avenues.

“It just gives me so many more opportunities,” he said. “I can do, really as many podcasts as I want. We are certainly tapping into all of the visual stuff … maybe taking a nugget from a show that maybe wasn’t even the most important thing said, but it’s curious. It provides curiosity to one specific group, and we present that in a part of a post or a video clip.”

The 620 WTMJ host added that he’s continually looking to expand in that space and grow his audience.

“That’s the challenge for the host and my producer (Jaslyn Snell). We have to figure out ways, sort of expand what we do as much as traditional radio has always been: ‘Here’s what I think about it. I’m gonna tell you about what I think. And then we may take some phone calls.’ That’s not the way the future of this is going,” he noted. “And that’s the cool part for me, because I have digital listeners all over the United States now, and that’s something that I never really thought about until we started making that push for digital. So this has allowed me to understand that, one.

“And two, to sort of build on that, based on a different kind of consumption I’m fascinated by,” Steve Scaffidi continued. “There’s still a lot I have to learn about it, but I love that challenge. Every day we’re sort of thinking in a different way and I think that’s what sort of sets us apart with some of the things we’re trying to do here.”

Dave Portnoy: Advertisers Are Flocking to Barstool Sports to Work with Jon Gruden

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Barstool Sports recently announced the addition of former NFL head coach Jon Gruden to its team. Founder Dave Portnoy says advertisers want in on the content he’s producing.

“Home run hire,” Portnoy said of the signing of Gruden while speaking with Ryan Whitney and Kirk Minihane on The Unnamed Show podcast. “People love him. He’s all in. People coming out of the woodwork wanting to work with him, advertisers.”

There were questions about Gruden’s marketability due to his high-profile 2021 exit from the NFL. Emails sent by the former ESPN Monday Night Football analyst showed sexist and racist language and photographs to others in the league.

However, Portnoy said that has not been an issue since announcing the move earlier this month. He previously said Gruden is “as bought in and ready to do this as anyone we’ve had for someone of his stature. You never know, but I think he’s going to be an unbelievable hire for us.”

Gruden had started his own YouTube channel in recent months. In a short time, he grew his following to more than 200,000 subscribers before announcing a multi-year contract with Barstool Sports.

And that obsession, Portnoy argues, is what makes Jon Gruden loveable to the average fan.

“He truly loves football. He’s obsessed,” Portnoy said. “It’s just football, football, football, football. He just wants to donate back to football.”

When Whitney said the company must have gotten a contract with Gruden for “pennies on the dollar,” Portnoy agreed.

“We got a good deal,” he said. “He’ll make a ton if we do it right. It’s not like we’re screwing him.”