The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
Backbone Networks Corporation, a pioneer in cloud-based radio and virtualized broadcast technology, has announced a strategic rebranding initiative, and will now use Backbone Broadcast...
Peter King, the three-time National Sportswriter of the Year, who announced his retirement from full-time writing earlier this year, has joined Seton Hall University...
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...