“We will continue to place bets that will drive long-term impact, increasing our speed while maintaining the levels of efficiency we achieved last year."
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
Nielsen is expanding its out-of-home panel to expand its coverage to all U.S. TV households. While Nielsen has tracked out-of-home viewing in venues like...
"Looking ahead, we are energized by the opportunities to build on this strategy and continue offering unparalleled audio experiences through our platforms."