Loesch joined the Pittsburgh cluster in 2004 as an Account Executive. She rose through the ranks as VP/Sales and then Senior VP of Sales seven years ago.
“This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”
“We will continue to place bets that will drive long-term impact, increasing our speed while maintaining the levels of efficiency we achieved last year."
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
Nielsen is expanding its out-of-home panel to expand its coverage to all U.S. TV households. While Nielsen has tracked out-of-home viewing in venues like...