Why You Can’t Trust The Most Trusted News Anchor Survey
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.
Can the Super Bowl Halftime Show Be Counter Programmed Successfully
"Sports and music both exist to bring people together, not divide them. The halftime show has never been designed to please everyone — it’s meant to create a shared cultural moment"
Why Classic Rock Radio Cannot Leave Listeners Numb and Unfulfilled
"In our world of Classic Rock and Hits, look for ways to consistently make the station more exciting than just playing the big hits"
News/Talk Radio Has a ‘Get Off My Lawn’ Problem: Aging Hosts vs. Today’s Pop Culture
You’re no longer young and well-informed about the culture, but it doesn’t seem like a good strategy to announce that fact when you’re desperately trying to reach listeners under 50 years old.
News TV Needs More Sit Down Interviews and Fewer Roundtables
The most popular content in almost every medium today is two people having a conversation. But both cable and network news outlets haven't embraced that.
Why Bill Belichick Needs To Return Behind the Mic Sooner Than Later
"Bill Belichick doesn’t belong in college football. He belongs behind a mic — and that’s the Belichick we miss"
Why Podcasts Are Really Crashing the Golden Globes
"If the Golden Globes want to celebrate podcasts, fine. But let’s not confuse a marketing play for meaningful recognition"
From AOR to Today: What Rock Radio Must Remember About Its Roots
"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"
Has SiriusXM Set a New Standard for the Radio Industry by Building Around Megyn Kelly?
Do radio station call letters mean anything to anyone under the age of 45 anymore? While we need them for legal IDs, do we need names like Q97?
Is Megyn Kelly Really in the Same Category as Howard Stern and Chris ‘Mad Dog’ Russo for SiriusXM?
Kelly has built a digital media juggernaut. But is she on the level of Howard Stern, Mad Dog, and Alex Cooper?
