Where Bari Weiss Can Step in and Help CBS News Immediately
CBS News isn't perfect. And neither is Weiss. But there's an area she can certainly make a difference.
A Reminder for Radio to Not Stray From Your Audience’s Expectation
"As a talent, your persona is what your audience expects when you are on-air and off-air"
A HOT-AC Programmers Playbook To Play The Hits During Q4
"In the end, finding Adult Pop hits in Q4 is about balance"
A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
Sports Radio Should Steal How Music Radio Celebrated Taylor Swift’s New Album Release
"Sports radio plays in the same attention economy as every other format"
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
CNN Faces Tough Uphill Battle in Streaming Wars After Leaving HBO Max
On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.
How Radio Can Turn Nostalgia Into Ratings and Revenue
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."
Why AI Shouldn’t Be an Option for the Radio Industry Right Now
AI doesn’t know your audience. You do. You know what works and what doesn’t, and you don’t want to delegate that duty to a computer platform.
Government Shutdown Coverage By News/Talk Radio is Boring — Unless You Do This
If your plan is to mimic your favorite politician and take the “We’re all going to die!” approach, you’re not in touch with your regular listener.
