"NFL, college football, the Masters, and March Madness all cost networks tens of billions collectively. Without them, broadcast TV’s ratings would plummet, and advertisers would flee"
As we head into the home stretch of 2025, with vacations, busy schedules, and more on the horizon, look for opportunities like this as benchmarks for 2026.
While I’ll admit this could be a bit subjective, since I haven’t lived or programmed in every city that I list in consideration, it’s still a fun debate.
"There’s no art to a format flip, but the rule of thumb has always been to limit your change. Too much change risks losing listeners you may never get back"