Columns

"This constant quid pro quo between Nielsen and radio is disappointing, and both sides share the blame"

Fox News has done spectacularly well in the ratings. It's performing even better in a more important metric.

"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

The average person may not be able to tell the difference between a real person’s voice and a synthetic voice, and we know that there’s a large number of people who don’t care, as long as they hear things that confirm their opinions.

"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

"Getting the best out of talent and knowing what and how to coach are learned skills."

"NFL, college football, the Masters, and March Madness all cost networks tens of billions collectively. Without them, broadcast TV’s ratings would plummet, and advertisers would flee"

"The position once carried prestige, but unfortunately, the way many broadcasting companies treat it today is disheartening. No talent succeeds without the steady hand of a solid producer"

As we head into the home stretch of 2025, with vacations, busy schedules, and more on the horizon, look for opportunities like this as benchmarks for 2026.

News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?