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Make every moment on your show essential — even the commercials.

"The 2025 BNM Summit is in the books. So too is our 10-year celebration party, 'The Barrett Bash'. A huge thank you to all who attended and supported last week's events."

"Hey sports radio, YouTube is taking away your best messaging!"

"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."

This shift in strategy puts Margaret Brennan in a tough position.

The assignment, then, for radio is to come up with ways to make itself useful in a way that people will not abandon.

"Let’s take a look at music that should be on your radar for airplay consideration this week"

"105 days later, still no replacement program has been named for the coveted 5 p.m. Eastern timeslot"

"The NFL can keep pretending the warm-up still matters, but the audience has already moved on"

In an age when Instagram feeds are carefully curated highlight reels, TikTok is littered with filters and effects, and artificial intelligence is capable of creating photorealistic deepfakes, audiences are searching for something that feels genuine.