Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?
Proving Value and ROI in Radio’s Attention Starved Ecosystem
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
How Two Different CNN Headlines Show Context Gets Lost in Today’s News Cycle
Editorial cajoling of headlines to appease your “fact-checking” or fact-searching audience is killing good journalism. It can also kill your brand.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
Michael Jordan’s Debut on NBC Sports Left More Questions Than Compliments
"NBC can be selective with Jordan. He doesn’t need a weekly segment. But his insights on current topics are far more valuable than a fireside chat about the old days, with Tirico and himself wearing near-matching shoes"
Does Curtis Sliwa Have a News/Talk Radio Future After the NYC Mayor’s Race?
Curtis Sliwa and 77 WABC felt like a match made in heaven. But that appears to have fallen by the wayside. What does the future hold now?
Why the Return of ‘NBA Showtime’ Showed the Program Is Still a Work in Progress
"This night was indeed all about the NBA on NBC’s epic past, exhilarating present, and exciting future"
How the Passing of D’Angelo Brought Out the Best of Urban Radio
"These are the moments that build esteem for urban brands — the things that set us apart from other stations in the market"
Cumulus Media vs. Nielsen: When the Scorekeeper Sells the Scoreboard
"What becomes of this lawsuit — who wins, who loses, who settles — is still to be determined. But one measurement isn’t changing anytime soon"
Why Pat McAfee’s Latest Comments Prove He Still Can’t Handle Criticism
"For the brash and outspoken façade that McAfee presents—believing in fun, sports, and football—there continue to be underlying signs of weakness"
