Sports Radio Should Steal How Music Radio Celebrated Taylor Swift’s New Album Release

"Sports radio plays in the same attention economy as every other format"

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.

CNN Faces Tough Uphill Battle in Streaming Wars After Leaving HBO Max

On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.

How Radio Can Turn Nostalgia Into Ratings and Revenue

"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."

Why AI Shouldn’t Be an Option for the Radio Industry Right Now

AI doesn’t know your audience. You do. You know what works and what doesn’t, and you don’t want to delegate that duty to a computer platform.

Government Shutdown Coverage By News/Talk Radio is Boring — Unless You Do This

If your plan is to mimic your favorite politician and take the “We’re all going to die!” approach, you’re not in touch with your regular listener.

Baseball Postseason Broadcasts Are in Need of Fresh Voices for a New Generation

"The game has incredible stories to tell, yet the voices telling them are largely the same ones we’ve heard for years"

How WNBA Controversy Showcases ESPN Proving Its Doubters Wrong

"Perfect objectivity may be unrealistic. Fairness isn’t"

Radio Ownership Dreams vs. Employment Nightmares: The Ongoing Debate Over Deregulation

While both sides may be right, neither side is willing to acknowledge the other’s point of view.

Is a College Degree Still Worth It in 2025?

"It’s time to break the cycle of blindly sending teenagers into six figures of debt for a piece of paper that may or may not pay off."

Popular

Point to Point Marketing