Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
"Despite already being one of the most recognizable figures in sports media, he’s never stopped trying new things or finding new ways to connect with his audience"