What Happy Gilmore 2 Can Teach Cable News About the Danger of Nostalgia
Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
Is Specialization Making Young Sports Talk Hosts Boring?
"I fear that young talent are missing out on the conversations and experiences that teach you how to go from a sports talk radio guy to a guy on sports talk radio."
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A
One of the attributes of a great talk show host is that they know a little something about everything.
Why Future Radio Leaders Must Invest in Themselves if Others Won’t
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."
Why an NFL Investment in ESPN Is Smart, Yet Leaves Questions
"The only ones likely to benefit from this potential purchase are the NFL and ESPN. The consumer will again be overlooked, asked to pay more for the same product they already enjoy—all in the name of business."
When Rock Legends Die, Is Your Station Ready to Respond?
Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?
News Fatigue Is Real — And It’s Reshaping Media Consumption
When your paycheck, your employment, and your family are affected, they’ll pay attention. Be ready to make those connections when they become apparent
