The value in attending an event like this is for local stations to put faces and personalities to those they work with at their networks and provide valuable station feedback.
In an age when Instagram feeds are carefully curated highlight reels, TikTok is littered with filters and effects, and artificial intelligence is capable of creating photorealistic deepfakes, audiences are searching for something that feels genuine.
"The basketball Hall of Famer seems to be talking out of both sides of his mouth. He’s upset about less time on Inside the NBA but was unwilling to take on more work at NBC than he did at TNT"