BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.
When Dan Patrick Calls Out Nielsen, Does Anyone Listen?
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"
What Country Radio Can Learn From the Floods in Texas
Country radio stations can't simply react when severe weather hits; they must anticipate, plan, and rehearse for disaster scenarios well in advance.
Why News/Talk Radio Hosts Can’t Rely on Social Media Algorithms to Drive Their Shows
Our social media feeds are critical to our jobs, but remember that the algorithms feed you what you're already looking for—and double down on it.
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Why Greg Amsinger Is a Five Tool Player for MLB Network
"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
The Downside of Relying Too Much on Nationally Syndicated Shows for Local News/Talk Radio Stations
Keep news/talk radio local. Because, sometimes, lives literally depend on it.
Can Sports Radio Still Recruit the Former Athlete?
"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"
