Is ESPN Direct-To-Consumer Service Enough To Bring Fans In?
"What ESPN has done in crafting its positioning for the launch of ESPN DTC is in the same vein as Ray Kinsella plowing his cornfield: betting on a vision, catering to a calling—and time will tell if they will come"
How a Pop Quiz Can Tune Up Your Rock Radio Team
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
Marketing Math: What Smart Advertisers Invest
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.
5 Potential Landing Spots for Howard Stern If He Departs SiriusXM
There will be plenty of time to examine what Stern's radio legacy, both at SiriusXM and on terrestrial radio, looks like. But there's a more pressing question: Where does Howard Stern go next?
From CNN to Fox News, Cable News Can’t Get Enough of Sydney Sweeney Ad Backlash
It’s the story that nobody can resist.
Have Radio Programmers Lost Sense of How To Motivate Their Talent?
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"
Making the Pivot: Turning Radio Skills Into New Roles
I’ve often talked with radio and record folks about how the experience we gain in these industries doesn’t always seem to translate well into other careers.
What Is News/Talk Radio’s Next Big Idea?
The industry needs to ask itself: are we planning ahead for what to do when there’s nothing big on the calendar, or are we content to wing it until the next political circus comes to town?
Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.
WWE Press Conferences Are Always About the Storyline, Even in Their Absence
"As an entertainment company, you get to choose how you entertain your audience"
