Why Urban Radio’s Future Depends on a Bold Rebrand Strategy
Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?
Tucker Carlson Was Justified to Interview Iran’s President
Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.
Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
Rebuilding the Adult Contemporary Playbook
The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.
Why Countdowns & Specialty Content Still Matter in Hot AC Radio
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.
Why Most News/Talk Radio Hosts Fail and 3 Tips on How to Stand Out
Most people -- and sadly some talk show hosts -- cannot state a clear opinion on many things.
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years
Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.
Why Mainstream Media Criticism From Colin Cowherd Rings Hollow
"I agree with most of what Cowherd states in his over three-minute “thank you note,” his call-out of mainstream media is outright absurd"
