Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
How News/Talk Radio Should Cover Potential War with Iran
Talk radio was different during Vietnam, and didn’t exist during previous wars.
Stephen A. Smith Is America’s Media Obsession
"Boo him, cheer him, hate him, love him—Stephen A. Smith is the greatest entertainer in media today"
What Fox News Can Teach News/Talk Radio About Superserving Your Audience
Understanding your audience is one thing, but trying to shield them from notable news moments is a disservice.
Brand Managers Are Overlooking One Very Important Detail
The stream was unlistenable. The levels were inconsistent between music, sweepers and commercials. Reentry between commercials and the morning show was terrible.
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Is Tucker Carlson a Hypocrite For His Line of Questioning to Ted Cruz?
Carlson made a name for himself by arguing from a state of principles. Those principles didn't seem to be on display as he argued with Ted Cruz.
10 Events That Transformed Business And Media
Just think about how your business and personal life has been forced to change based on outside events.
How the Stanley Cup Final Established TNT as a Hockey Network
"The true test of a broadcast team is how they perform in historic moments."
Why Stephen A. Smith Isn’t the Person News/Talk Radio Hosts Should Emulate
For many reasons, Smith is someone to model. But there are other reasons for why you should steer clear of his antics.
