Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.
What News/Talk Radio Can Learn from the Pumpkin Spice Latte Craze
Too many stations and brands look at their competitors and think, “We should do that too.”
The NFL on FOX Broadcast Teams: A Breakdown
"The broadcast teams for the upcoming season reflect FOX’s West Coast, Hollywood feel, with big-name former players and polished broadcasters"
Why FOX Sports Should Lean Into the Dave Portnoy, Ohio State Ban on ‘Big Noon Kickoff’
"FOX Sports’ Big Noon Kickoff, through their new partnership with Portnoy and Barstool Sports, has a massive opportunity to lean into the fun that college football rivalries bring"
Audio Still Wins: Why Urban Radio Connects Where Video Can’t
The point is clear—audio fits into people’s lives in ways video simply can’t. But beyond convenience, the real story is the connection.
WWL Radio Has Set the Audio Documentary Example For Other News/Talk Stations
The station's series on the 20th anniversary of Hurricane Katrina has been superb. Others should take that ball and run with it.
The Mantra That Guided Lee Corso Is Sports Media’s Best Advice
"It’s entertainment, sweetheart. Football’s our vehicle"
What the Cracker Barrel Rebrand Can Teach TV News Brands
Balance is not easy, but it is necessary.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
How Talk Radio Personalities Can Protect Their Jobs by Supporting Sales Teams
If your endorsements are sold out, you will be very difficult to fire.
