Why New Music Is the Lifeblood of Urban Radio
Music is subjective. But it’s supposed to be subjective for the listener, not necessarily the programmer.
Fox Sports Pulled The Plug On Breakfast Ball, The Facility, Speak At The Right Time
"If FOX Sports wants to cut into ESPN’s viewership with daytime programming, there may be no better time than now to pull the plug."
MSNBC Turns 29: How the Network Flourished After Picking a Side
MSNBC knows exactly what it is. And in today’s fractured media landscape, that alone is a major accomplishment.
Sports Play-By-Play Simulcasts Are Becoming a Problem for Radio
“How can a single broadcaster serve two very different masters?”
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.
One Year Later: Key Takeaways on Music Radio Coverage
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.
Adult Contemporary Needs A Brand, Not Just a Playlist
Just because you're in an Adult Contemporary format does not mean your brand needs to be placed in the background.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
One-Year Later, Barrett Media is Still Learning What Music Radio Professionals Value Most
"With a year under our belts as of tomorrow, I'd love to hear from folks at record labels and music radio stations to make our music/radio coverage stronger."
