Partnership Between Audacy and iHeartMedia Offers a Blueprint for Radio
It's a dog-eat-dog world. When survival is more important than thriving, you have to do what you have to do. I give credit to both sides for thinking about the bigger picture.
Those Relying on AI-Generated Takes Should Leave the Media Business
"Sports talk thrives on hosts that are compelling and original. Generating takes with AI is a shortcut for people that know they are incapable of meeting those standards"
AC Radio: Opportunities Don’t Take Summer Vacations
The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.
How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget
Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Why Appointment Listening Is Still Critical for News/Talk Radio Success
If you are not grabbing your listener’s attention immediately, you’re going to be ignored.
What if the Sports Media Industry Had a Free Agency Period?
"It may not be a reality during my lifetime, but it sure is fun to imagine the possibilities."
100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
How to Make Syndicated Country Radio Feel Hometown Strong
Let’s start with the premise that if you're not showing up at important local events, you've already lost.
Maybe It’s Time to Start a ‘Let AM Radio Die’ Campaign
If you want to put your money into an AM station, go ahead, have at it.
