The Best Place to Market Your Show is on Your Radio Station

"There is an awesome place for you to market your radio station - it's called your radio station!"

What Is the Media Rating Council, and Why Does it Exist?

"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Why ‘Around the Horn’ Lasted Longer Than It Should Have on ESPN

"The show was not cinema. The program was not a Picasso, but it was never meant to be."

Imaging Can Make Country Radio Uber Local

One of the best local pieces I have ever heard came from Marci Braun and US99 in Chicago.

Is The Joe Rogan Experience Not As Popular As Spotify Would Like You to Believe?

With Rogan falling off the top perch of the YouTube podcast rankings after one week, it has to mean one of three things.

Why Saving Local TV News Should Be at the Top of the Media Priority List

The TV news director who figures out how to break through to the younger audience will be a hero to the industry and to our communities.

Red, White & Rock Your Memorial Day Weekend

Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.

‘The Leadoff Spot’ is a Perfect Baseball Breakfast on MLB Network

"Don’t let the name fool you—The Leadoff Spot features a solid, heart-of-the-order trio of regulars with a lot of meat up and down the lineup.."

Sports Media Continues To Struggle With Women’s Sports

"Sports media is just too busy aiming for drama in a bite-sized economy where clicks matter more than substance, likes are worth more than depth, and social following matters more than audience."

Why Donald Trump’s Attacks on Taylor Swift and Bruce Springsteen Will Always Draw Media Attention

I’m not saying journalists shouldn’t give these spats some brief attention, but do we really need to cover every round of these squabbles as if they were as important as the furor over the president accepting a $400 million jet from Qatar?  

Popular

Point to Point Marketing