"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.
"Sports media is just too busy aiming for drama in a bite-sized economy where clicks matter more than substance, likes are worth more than depth, and social following matters more than audience."
I’m not saying journalists shouldn’t give these spats some brief attention, but do we really need to cover every round of these squabbles as if they were as important as the furor over the president accepting a $400 million jet from Qatar?