"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
In Urban radio, we’ve experienced this all too often. If there’s a sales problem, some decision-makers believe that cutting the quality of content will somehow fix it.
Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
"I fear that young talent are missing out on the conversations and experiences that teach you how to go from a sports talk radio guy to a guy on sports talk radio."
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.