Is OutKick the “Loser” in the FOX Sports, Barstool Sports Partnership?
"The deal between FOX and Barstool doesn’t cost Outkick anything, but it does send a very clear message: Outkick can’t do for FOX what Barstool does."
Why Fresh Imaging Is Critical on Hot AC Radio Stations
While the music and personalities draw people in, it’s the imaging that shapes their impression of the brand.
Why NPR, SiriusXM and Others Need to Adopt a New Motto
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.
Will Saga Communications, Fox Sports, Barstool Sports, and CBS Benefit From Taking Risks?
"I believe the Fox-Barstool partnership is strategically smart, and competitively brilliant."
Sports Radio Must Follow the ESPN, FOX Sports Licensing Content Model
"The benefits outweigh the pitfalls. You become more relevant through connection, and you bring the audiences of those creators to your megaphone."
‘The Temple of Rock:’ A New Era for Classic Rock Radio
Described as “a celebration of the music,” it is designed to tap into the ongoing legacy and continue to honor the music for years to come.
Cuts to NPR and PBS Foreshadow News Media’s Dark Future
You’re under attack. You’ve been under attack for a long time. It’s not just defunding public media like NPR and PBS, although that’s been...
FOX Sports Makes ‘Everyday for the Boys’ With Dave Portnoy, Barstool Sports Partnership
"Dave Portnoy will now be a part of Big Noon Kickoff, and Barstool Sports content will begin to fill the holes of recently departed programming on FS1. That’s a bigger deal than Michael Jordan signing to NBC Sports."
Country Radio’s Third Rail: Politics Is Off Limits
Let’s begin with something that I believe would be hard pressed to find anyone who would disagree.
Political content is the third rail of Country...
What Shane Gillis Hosting the ESPYs Can Teach News/Talk Radio About Risk Taking
Don't always play it safe because it's easy. Take calculated risks. That's what ESPN did.
