Why Appointment Listening Is Still Critical for News/Talk Radio Success
If you are not grabbing your listener’s attention immediately, you’re going to be ignored.
What if the Sports Media Industry Had a Free Agency Period?
"It may not be a reality during my lifetime, but it sure is fun to imagine the possibilities."
100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
How to Make Syndicated Country Radio Feel Hometown Strong
Let’s start with the premise that if you're not showing up at important local events, you've already lost.
Maybe It’s Time to Start a ‘Let AM Radio Die’ Campaign
If you want to put your money into an AM station, go ahead, have at it.
Pablo Torre Can’t Play Victim With The NFL
"If Torre truly feels that the league is just now paying attention to what he’s saying on the national platforms he’s featured on, maybe he’s learned nothing from what he’s already found out."
How Much Morgan Wallen Is Too Much Morgan Wallen?
How much is too much? How often can or should you play the biggest star in Country music? How much Wallen is too much Wallen?
What Donald Trump Can Teach News/Talk Radio Hosts About Loosening Up
When the President of the United States, who is making decisions that will affect the world for decades to come, is looser than you, there's a problem here.
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
Tips To Keep An Overstreched Team Motivated
It cannot always be about relentless cheerleading. But empathy, clarity, and shared commitment go such a long way.
