Why News/Talk Radio Hosts Should Still Prioritize Their Live Audiences in an On-Demand/Podcast World
The live radio show is -- and needs to be -- the flagship product. It feeds the podcast. Not the other way around.
Why Sports Radio Needs a Podcasting Wake up Call
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
How Donald Trump Lost Control of the Epstein Story on TV News
Every day, every channel, there are mounting questions about the man who died six years ago.
Urban Radio and Late-Night TV: Who’s Making the Calls?
In Urban radio, we’ve experienced this all too often. If there’s a sales problem, some decision-makers believe that cutting the quality of content will somehow fix it.
What Happy Gilmore 2 Can Teach Cable News About the Danger of Nostalgia
Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
Is Specialization Making Young Sports Talk Hosts Boring?
"I fear that young talent are missing out on the conversations and experiences that teach you how to go from a sports talk radio guy to a guy on sports talk radio."
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A
One of the attributes of a great talk show host is that they know a little something about everything.
