We don’t know what the future will bring, or if we have a future to worry about, but we thought we were videotaping and collecting everything in news and culture and it turns out we don’t know if we can see every Bugs Bunny cartoon.
Is 76-year-old Terry Bradshaw, or 65-year-old Howie Long, helping the network drive younger viewers? Why wait? Use this opportunity to reinvent the show.
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
How are we working every day to build brand loyalty from our listeners so that they feel like they need us to be a part of their daily lives and routines?