ESPN Is a WWE Promo With No Punch
“Unless Disney makes some serious changes to their employee handbook, I don’t think Stephen A. Smith and LeBron James are actually throwing hands.”
It’s Time For Music Radio To Evaluate The Slogan
A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage
"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."
The Save AM Radio Campaign Needs to Accept the Final Nail in Its Coffin
Give it up already. “It” is the fight to “save” AM radio.
I thought we’d determined that AM radio would continue its decline and...
Dan Mason: FCC Should Remove Non-Commercial Classifications if NPR Loses Government Funding
"NPR radio stations are classified by the FCC as non-commercial stations. This was part of The Communications Act of 1934. It is time now to remove that classification."
Lessons Music Radio Can Learn From Sports
Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.
What March Madness Can Teach News/Talk Radio Hosts About Topic Selection
The niche topics -- AKA, the underdogs -- are (generally speaking) dead.
Why ESPN Bet on the NBA and Not MLB
The NBA continues to grow its global audience, and its young, social-media-savvy fan base aligns well with ESPN’s long-term digital strategies.
The Pulse: What Are You Doing To Create Your Legacy?
Something emerged from feature pieces I wrote. One on the legacy of Bob Rivers and the other with Throwback Nation's Tony Lorino.
