The Pulse: Music Radio’s Hot Potato, Community Connections, And Radio Industry Happenings
It’s been said, “It takes 30 years to build a reputation and 30 seconds to destroy it.”
News Media Needs to Remember There’s a Right Way and a Wrong Way to Cover Breaking News Tragedies
We need facts, not feelings.
David Field Was Part of Building a Great Radio Company Which Then Became Too Big Too Fast
As I would find out shortly after starting, the person who was responsible for a lot of the success of the company was Weezie Kramer. She knew how to demand a room, get your attention, motivate you and took absolutely zero bullsh--.
Happy Anniversary SNL And Why Music Radio Should Care
I bring up “SNL” again this week because Peacock really is outdoing themselves in their retrospectives with the release of “50 Years of SNL Music”
The Hidden Dangers of ‘Free’ as a Marketing Message
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
A Primer On Becoming A Great Storyteller In A Content Starved World
I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.
News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues
You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.
Spring Promotion Ideas To Renew Interest In Your Radio Station
Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.
Gary Krantz and Pete Medhurst Gave Their All to the Radio Industry
"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."
A Sobering Social Media Reminder Talk Radio Hosts Should Never Forget
The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.
