How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
Broadcast Agents are Focused on Digital Opportunities, Why Aren’t More Radio Stations?
You have zero opportunity to succeed in the future. Your station is what people commonly refer to as 'Dead Man Walking'.
The Pulse: Update Your Disaster Plan, Community Connections, And Radio Industry Happenings
My biggest takeaway, which sent chills down my spine, was when he said, “It’s not IF it happens in your market, it’s WHEN it happens in your market."
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.
NBA GameTime on NBA TV is Hoops Heaven for Any Fan of ‘The Association’
The show is a thorough and complete package for NBA viewers meting out a perfectly prescribed dose of highlights, analysis, news, and previews.
Radio Talent Need To Stay True To Art That Reflects Them
Guardrails and direction are important, but talent should create art that is true to them and reflects them.
Is Music Really Your Brand?
I believe the real music revolution began in 2001 when Steve Jobs introduced the first iPod as something neither radio nor any Walkman could accomplish.
If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
Is Access Losing Its Value in Sports Media?
We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks.
